An unprecedented inside look at the Tampa Bay Bucs’ Super Bowl-winning season, written with the participation of Coach Bruce Arians, Tom Brady and the Bucs’ key staff and players.

    Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016—and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.

    An unfair advantage is simply the element that gives you an edge over your competition.This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, includingas the first Marketing Director of Just Eat, the authors offer a unique framework forassessing your external circumstances in addition to your internal strengths.Hard work and grit aren't enough, so this book explores the importance of money,intelligence, location, education, expertise, status and luck in the journey to success.From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

    In The Perfect Bet, mathematician and award-winning writer Adam Kucharski tells the astonishing story of how the experts have succeeded, revolutionizing mathematics and science in the process. The house can seem unbeatable. Kucharski shows us just why it isn't. Even better, he demonstrates how the search for the perfect bet has been crucial for the scientific pursuit of a better world.

    Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

    That's what Ben Lindbergh and Sam Miller got to do when the Sonoma Stompers, an independent minor-league team in California, offered them the chance to run the team's baseball operations according to the most advanced statistics. The Only Rule Is It Has to Work is unlike any other baseball tale you've ever read.We tag along as Lindbergh and Miller apply their number-crunching insights to all aspects of assembling and running a team. We meet colorful figures like general manager Theo Fightmaster and boundary-breakers like the first openly gay professional player and the first Japanese manager in American professional baseball. Even José Canseco makes a cameo appearance.Will sabermetrics bring the Stompers a championship, or will they fall on their face? Will the team have a competitive advantage or is the old folk wisdom really true after all? Will the players be able to maximize their talents and attract the attention of big-league scouts, or will this be a fast track to oblivion?It's a wild ride, as the authors' infectious enthusiasm and feel for the absurd make the Stompers' story one that will speak to numbers geeks and traditionalists alike. And it proves that you don't need a bat or a glove to make a genuine contribution to the game.

    . . a riveting journey through the world of minor-league baseball“No one grows up playing baseball pretending that they’re pitching or hitting in Triple-A.” —Chris Schwinden, Triple-A pitcher“If you don’t like it here, do a better job.” —Ron Johnson, Triple-A managerJohn Feinstein gave readers an unprecedented view of the PGA Tour in A Good Walk Spoiled. He opened the door to an NCAA basketball locker room in his explosive bestseller A Season on the Brink. Now, turning his eye to our national pastime, sports journalist John Feinstein explores the colorful and mysterious world of minor-league baseball—a gateway through which all major-league players pass in their careers . . . hoping never to return.      Baseball’s minor leagues are a paradox. For some players, the minors are a glorious launching pad toward years of fame and fortune; for others, a crash-landing pad when injury or poor play forces a big leaguer back to a life of obscure ballparks and cramped buses instead of Fenway Park and plush charter planes. Focusing exclusively on the Triple-A level, one step beneath Major League Baseball, Feinstein introduces readers to nine unique men: three pitchers, three position players, two managers, and an umpire. Through their compelling stories, Feinstein pulls back the veil on a league that is chock-full of gifted baseball players, managers, and umpires who are all one moment away from getting called up—or back—to the majors.      The stories are hard to believe: a first-round draft pick and pitching ace who rocketed to major-league success before finding himself suddenly out of the game, hatching a presumptuous plan to get one more shot at the mound; a home run–hitting former World Series hero who lived the dream, then bounced among six teams before facing the prospects of an unceremonious end to his career; a big-league All-Star who, in the span of five months, went from being completely out of baseball to becoming a star in the ALDS, then signing a $10 million contract; and a well-liked designated hitter who toiled for eighteen seasons in the minors—a record he never wanted to set—before facing his final, highly emotional chance for a call-up to the big leagues.      From Raleigh to Pawtucket, from Lehigh Valley to Indianapolis and beyond, Where Nobody Knows Your Name gives readers an intimate look at a baseball world not normally seen by the fans. John Feinstein gets to the heart of the human stories in a uniquely compelling way, crafting a masterful book that stands alongside his very best works.

    The second is a college dropout trying to make a living at the only thing he enjoyed at school -- gambling. The third, one of Vegas's most respected bookmakers, is perilously close to burning out. The Odds follows the lives of these three professional gamblers through a college basketball season in a one-of-a-kind city struggling to reconcile its lawless past with its family-friendly makeover. With a wiseguy attitude and a faultless eye and ear for the sights and sounds of Vegas and its denizens, Chad Millman has created a portrait that the Wall Street Journal called "fascinating. . . often screamingly funny." The Las Vegas Review-Journal had just one word for the book: "Superb."

    The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.    When it comes to decision making, our brains are flawed instruments.  But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better?  A number of recent bestsellers have identified how irrational our decision making can be.  But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better.  In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

    How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.

    From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme.Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans.Madoff With the MoneyDelves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized BiographyWhile there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.

    This title tells the sensational inside story on how professional punter Patrick Veitch overcame adversity to take the bookmakers for over 10 million in an eight year period.

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

    This book introduces you to the Fundamental Theorem of Poker, its implications, and how it should affect your play. Other chapters discuss the value of deception, bluffing, raising, the slow-play, the value of position, psychology, heads-up play, game theory, implied odds, the free card, and semibluffing. Many of today's top poker players will tell you that this is the book that really made a difference in their play. That is, these are the ideas that separate the experts from the typical players. Those who read and study this book will literally leave behind those who don't, and most serious players wear the covers off their copies. This is the best book ever written on poker.