Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

     For previous generations, living within your means was a simple formula. Now, with the staggering rise in education, health care, and housing costs, millions of people find themselves skating from paycheck to paycheck with no idea how to move forward. As the most-read personal finance columnist on the Internet, Liz Weston has heard the questions and has the answers. Her 10 Commandments of Money will help readers avoid critical mistakes, survive the bad times, and thrive in the good ones. Just a few of Weston's invaluable pointers include how to: • Balance Your Budget • Pay Down Toxic Debt • Get the Right Mortgage • Pay for College • Save for Retirement • Maximize Your Financial Flexibility Liz Weston's goal is to provide THE practical guide to the brave new world of money. What Sylvia Porter's Money Book was to the 1970s, The 10 Commandments of Money will be for the 2010s. Watch a Video

    

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Here you will find the key concepts and important details from each chapter boiled down into a clear, concise, enjoyable read. Whether you are a book club newbie or a ravenous bibliophile you will be delighted by this new reading experience. And, of course, we encourage you to buy and read Kalanithi’s full version when you can. After all, his book is a best-seller for a good reason! About the Book When Breath Becomes Air is a memoir encompassing both the life and death of an eminent neurosurgeon. Named as Amazon's Best Book of January 2016, the book starts with a look at how one doctor came of age as a medical professional and writer. The second half of the book is a chronicle of the author's battle with stage IV lung cancer. The book offers incredible insight on both the meaning of life and the ultimate significance of death. About the Author Paul Kalanithi was an outstanding neurosurgeon and, with this book, proved himself as a phenomenal writer as well. Kalanithi studied English literature and human biology, earning two B.A. degrees and an M.A. at Stanford. He traveled to Cambridge to study medicine, where he earned an M.Phil. in the philosophy and history of medicine. He also graduated cum laude from Yale School of Medicine. After a residency and postdoctoral study back at Stanford, Kalanithi received highest honors for his research as a resident. Kalanithi died in 2015 while working on When Breath Becomes Air.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    All of the cases end in murder. The stories start with The Black Widow of Laporte, Indiana which is the story of.Belle Gunness and her use of the want ads in the early 1900's. We work our way through the 20th century with The French Bluebeard, The Bogeyman, The Torch Murderer, The Bluebeard of Quiet Dell, The Lonely Hearts Killers, It's A Family Affair, The Lonely Hearts Husband Killer, Harv the Hammer and The Glamour Girl Killer. The final section of the book features nine cases where Craigslist ads have resulted in murder. There are more than 80 pictures throughout the book.

    Get: * Debt reduction tips that you'll never learn from VISA. * Real estate solutions the bank will never offer. * Wall Street secrets your broker never tells you. * Energy saving tips worth thousands of dollars each year off of your bills As TD AMERITRADE chairman Joe Moglia says, "College students need this information before they get their first credit card. Young adults need it before they buy their first home. Empty nesters can use the information to downsize to a sustainable lifestyle, before they get into trouble." Stop making everybody else rich and start scoring assets, gains and savings for yourself.

    Now, hopes and expectations for JavaScript’s future are considerable.In this insightful report, Dr. Axel Rauschmayer explains how the combination of several technologies and opportunities in the past 15 years turned JavaScript’s fortunes. With that as a backdrop, he provides a detailed look at proposed new features and fixes in the next version, ECMAScript.next, and then presents his own JavaScript wish list—such as an integrated IDE.

    Why? In Inside the Mind of a Teen Killer, Chalmers, who has been interviewing teen murderers and serial killers for over a decade, recounts Woodham's gripping and horrifying story, plumbing his motives, and peering into the killer's mind. Chalmers also weaves into the narrative his reasearch about teen culture, including comparisons with other teen killers, to analyze the disturbing ascent of teen violence and offer ways that we, as individuals, leaders, and communities, can help defuse this alarming trend. Inside the Mind of a Teen Killer is a culmination of Phil Chalmers' fifteen-year study on teen murder and school violence.? This is an anti-violence project aimed at teens, parents, youth workers, teachers, and law enforcement. The most unique part of the book is the words of the killers themselves, explaining why they committed the crimes, what led them to murder, and how we could have helped them. The goal of this book is to educate America and the world on the growing problem of teen murder and school violence, and hopefully stop teen murder and save innocent lives. Phil interviewed nearly 200 teen killers and school shooters for this book, and it's sure to change the way America and the world thinks about the growing trend of juvenile homicide. Book release date to coincide with the 10-year anniversary of Columbine, April 20, 2009."Phil Chalmers has interviewed the killers. He has corresponded with them extensively. He has exhaustively researched their crimes

    She illuminates the negative patterns stopping you in your tracks and teaches you to remove them. You walk away with a fresh perspective on your life's direction, and a realization of how powerful you truly are. This is a book for:Anyone who feels stuck in a jobAnyone who feels unfulfilled at workAnyone who questions if they're on the right trackAnyone who yearns to do something more creativeAnyone who dreams of a different pathAnyone who has been firedAnyone who has been downsizedAnyone who is underpaid and underappreciatedAnyone who simply wants something different"

    But all of that changes when she drives her car into the darkened parking lot of a fast food restaurant. After she lowers her car window to place an order at the drive-thru, a man suddenly appears and places a gun at her temple. What follows is every woman's worst nightmare. The Edge of Malice is a true story about struggle, determination, and a quest for justice. The author, an attorney, places the reader into the swirling currents of the courtroom where no outcome is ever certain. But the story does not conclude when the legal battle is over. The reader follows Marie as she struggles to resolve the unrelenting anger that the legal system has been unable to extinguish. In the end, Marie's journey to find inner peace is as improbable as it is transformative.

    It's impossible not to be bowled over by the ending. Most definitely my favourite celebrity memoir in a long time. Brilliant.' - THE SUN**The hilarious debut from I'm A Celeb star Joel Dommett (Live at the Apollo, 8 Out of 10 Cats, Impractical Jokers), for fans of Joe Lycett, James Acaster and Sarah Millican**As a 17-year-old virgin working . . . for Virgin, Joel Dommett has grand ambitions. Firstly, he is going to swap suburbia for the bright lights of Showbiz. Secondly, he is going to find 'the one' in the first forty people he's going to sleep with.What follows is a series of disastrous romantic encounters, including carpets mistaken for toilets, futile grand gestures and the catfishing to end all catfishing.Featuring genuine teenage diary entries and told in Joel's trademark self-deprecating style, this is the brilliant first book from the UK's most exciting comedian.