Marketing Management


Philip Kotler - 1967
    This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Introduction to Quantum Mechanics


David J. Griffiths - 1994
    The book s two-part coverage organizes topics under basic theory, and assembles an arsenal of approximation schemes with illustrative applications. For physicists and engineers. "

Do I Make Myself Clear? Why Writing Well Matters


Harold EvansEdmund Morris - 2017
    Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.

Read Real Japanese Essays: Contemporary Writings by Popular Authors


Janet Ashby - 2008
    The concocted variety tends to be insipid, flat, stiff, standardized, completely lacking in exciting and imaginative use of language. Read Real Japanese Essays, and its companion volume Read Real Japanese Fiction, allows readers to experience the work of several of todays foremost writers as if they were lifelong Japanese speakers. The pieces in Read Real Japanese Essays are informed by the personalities of the writers: Haruki Murakami, Banana Yoshimoto, Mitsuyo Kakuta, Junko Sakai, Yoko Ogawa, Kou Machida, Keiichiro Hirano and Hideo Levy. By turns humorous, serious, beautiful and biting, they have been selected on the basis of their appeal. All are stimulating works that will motivate readers to want more. Just like real Japanese books, the text in this collection runs from top bottom and from right to left. For those needing backup, the essays have been supplemented with facing-page translations of the phrases used therein, often with notes on nuance, usage, grammar or culture. In the back of the book, moreover, is a built-in Japanese-English learner's dictionary and a notes section covering issues of nuance, usage, grammar and culture that come up in each essay. Best of all, the book comes with a free audio CD containing narrations of the essays, performed by a professional voice actress. This will help users to become familiar with the sounds and rhythms of Japanese, as well as the speed at which the language is normally spoken.

Research Methods for the Behavioral Sciences


Frederick J. Gravetter - 2002
    Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.

The Book on Writing


Paula LaRocque - 2013
    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

Artificial Intelligence: A Modern Approach


Stuart Russell - 1994
    The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. *NEW-Nontechnical learning material-Accompanies each part of the book. *NEW-The Internet as a sample application for intelligent systems-Added in several places including logical agents, planning, and natural language. *NEW-Increased coverage of material - Includes expanded coverage of: default reasoning and truth maintenance systems, including multi-agent/distributed AI and game theory; probabilistic approaches to learning including EM; more detailed descriptions of probabilistic inference algorithms. *NEW-Updated and expanded exercises-75% of the exercises are revised, with 100 new exercises. *NEW-On-line Java software. *Makes it easy for students to do projects on the web using intelligent agents. *A unified, agent-based approach to AI-Organizes the material around the task of building intelligent agents. *Comprehensive, up-to-date coverage-Includes a unified view of the field organized around the rational decision making pa

Physics for Scientists and Engineers


Douglas C. Giancoli - 1988
    For the calculus-based General Physics course primarily taken by engineers and scientists.

Learn Hangul in One Hour: A Complete Course on How to Teach Yourself the Korean Writing System (Learn Korean Fast Book 1)


Allen D. Williams - 2012
    Also instantly learn the alphabet order. Trying to learn Korean using English letters is not just a waste of time, it can cause you a great deal of embarrassment! Learn to read, write and pronounce Korean the right way. Save yourself the time and possible embarrassment by getting it right. If you're interested in Taekwondo, Korean drama, or Korean pop singers, or a student of Korean language, this is the place to start. This book is a system that uses mnemonics to teach you the sounds so you can easily remember the Korean alphabet. You'll get sample vocabulary to both re-enforce and remember each character, and samples of each character as they appear both typed and handwritten. You'll also get complete, stroke-by-stroke, diagrams on how to write each letter.

Succeeding with Your Master's Dissertation: A Step-By-Step Handbook


John Biggam - 2008
     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

The C Programming Language


Brian W. Kernighan - 1978
    It is the definitive reference guide, now in a second edition. Although the first edition was written in 1978, it continues to be a worldwide best-seller. This second edition brings the classic original up to date to include the ANSI standard. From the Preface: We have tried to retain the brevity of the first edition. C is not a big language, and it is not well served by a big book. We have improved the exposition of critical features, such as pointers, that are central to C programming. We have refined the original examples, and have added new examples in several chapters. For instance, the treatment of complicated declarations is augmented by programs that convert declarations into words and vice versa. As before, all examples have been tested directly from the text, which is in machine-readable form. As we said in the first preface to the first edition, C "wears well as one's experience with it grows." With a decade more experience, we still feel that way. We hope that this book will help you to learn C and use it well.

Neuroscience: Exploring the Brain


Mark F. Bear - 1995
    This edition provides increased coverage of taste and smell, circadian rhythms, brain development, and developmental disorders and includes new information on molecular mechanisms and functional brain imaging. Path of Discovery boxes, written by leading researchers, highlight major current discoveries. In addition, readers will be able to assess their knowledge of neuroanatomy with the Illustrated Guide to Human Neuroanatomy, which includes a perforated self-testing workbook.This edition's robust ancillary package includes a bound-in student CD-ROM, an Instructor's Resource CD-ROM, and resources online.

Interaction Design: Beyond Human-Computer Interaction


Yvonne Rogers - 2001
    It should be labelled 'start here'." --Pieter Jan Stappers, ID-StudioLab, Delft University of Technology

Kindle Fire HD 8 & 10 With Alexa User Guide: (UPDATED 2018) The Complete User Guide With Step-by-Step Instructions. Master Your Kindle Fire HD 8 & 10 in 1 Hour!


Jennifer N. Smith - 2017
     (Step-by-Step Instructions). Master Your Kindle Fire HD 8 & 10 in 1 Hour! **BONUS For My Reader**: Buy a paperback copy of this book NOW and you will receive the Kindle version Absolutely Free via Kindle Matchbook. This book is going to teach you everything that you need to know about the Fire HD. How to properly set up and register your Fire HD How to personalize it and Set Up Multiple Profiles so that everyone in your family can use How to troubleshoot when problems arise How to watch video on Fire HD Learn all about apps How to read on your Fire HD How to purchase and listen to music You are going to learn about all of the features and functions that are available on the Fire HD How to use the Alexa app with your Fire HD And Much Much More When you are finished reading this book, you are going to be a Fire HD expert, knowing everything about the Fire HD and how to use it. The Fire HD is an all in one tablet, providing not only entertainment, but allowing you to do almost everything that you can on your computer or laptop. The Fire HD truly is the tablet of the future.

Yookoso!: An Invitation to Contemporary Japanese = [Yokoso]


Yasu-Hiko Tohsaku - 1994
    "Yookoso! An Invitation to Contemporary Japanese" is a complete package of instructional materials for beginning language study.