On Target: How the World's Hottest Retailer Hit a Bull's-Eye


Laura Rowley - 2003
    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Foundations of Economic Prosperity


Daniel W. Drezner - 2013
    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

Go Fund Yourself


Alice Tapper - 2019
    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

Stop Saving Start Investing: Ten Simple Rules for Effectively Investing in Funds


Jonathan Hobbs - 2017
    Investing in funds is a hands-off way to build wealth over time. Avoid the stress of picking your own stocks. Let the fund managers do all the work so you can get on with more important things in life! Why invest in funds? 1. Choosing funds is easier than choosing stocks. 2. You can employ the stock picking talents of the best professional fund managers. 3. Funds hold lots of different stocks to diversify your investments. 4. Unlike with stocks, some online investment platforms won’t charge you a fee to buy or sell fund units. 5. You can buy or sell fund units on any working day of the week. 6. You can invest in funds with as little as £100 through most online investment platforms. 7. Through funds, you can own stocks that you wouldn’t normally be able to buy directly. For example, you could own a fund made up of Chinese stocks that are not directly for sale to UK citizens. This concise book covers everything you need to know to get started on the journey to financial freedom. From fundamentals, like the power of compounded investment returns, to more advanced investment techniques like Value Cost Averaging. You’ll learn how to find the right funds for your investment portfolio. The ten simple rules for effectively investing in funds will then show you how to manage your portfolio in an effective and automated way. Take control of your financial future by investing rather than saving your hard-earned money. Stop Saving Start Investing shows you how to simplify your investing without compromising on your investment returns.

99 Minute Millionaire: The Simplest and Easiest Book Ever On Getting Started Investing And Becoming Rock Star Rich


Scott Alan Turner - 2016
    Scott explains the basic of investing in simple English. It’s solid advice; the kind you rarely get from the talking heads on TV, radio, and the rest of the media. Scott backs it all up with good solid research; this is not his opinion, it’s facts, but presented in a way that your Grandmother could understand." - Dr. Barry H. Kaplan, EA, CFP, Chief Investment Officer, Cambridge Wealth Counsel Are you worried and stressed out about not having enough money to retire? Do you have fear of losing your money? Are you unsure of how to build wealth for the long term? Or maybe you’ve been thinking of investing for quite some time now, and you just don’t know how to get started. The whole thing seems too complex and overwhelming. This conversational and action oriented book is for people who want to get started investing (or are thinking about it), but have never understood why or how - no matter your age or how much money you have to invest. Investing has always been made out to be difficult for you, and you think you couldn't do it yourself, much less retire rich. Every time you think about it, you get overwhelmed and afraid of making a costly mistake. You know the drill. You get ready to do something - maybe on your own or in your employer's retirement plan. Then ... You find yourself lost in all the jargon and get-rich-quick schemes. You have no idea what to do. After some time, you give up and just let whatever money you have sit in a savings account earning no interest. Or worse - you ask somebody else to do it for you and trust it will turn out ok (hint - it won't). There are TONS of myths, misconceptions, and flat-out lies out there about how difficult it is to build wealth. 99 Minute Millionaire busts those myths and challenges everything you’ve been told about investing. This book contains proven solutions that every new and experienced investor needs to know - no matter what financial challenges you face. 99 Minute Millionaire Gives You The Path To Building Wealth Why many investors fail, and how you can ensure you don't How you can make the most money with very little work Important decisions every investor should be aware of 14 common and costly mistakes investors make How to manage your money like a pro The truth about financial advisors and investing professionals And much more! Follow the advice given in this book and by the end, after putting what I have to say into action, you will be a better investor than most professionals. Best of all, the rest of your life doesn’t have to be put on hold to do it either! This book shows you how you can continue to spend most of your time doing what you love instead of struggling to manage your money. Before your buy the book, I have one question for you: What's stopping you from taking 99 minutes to improve the quality of your finances and put you on the path to financial freed

Corporate Finance for Dummies


Michael Taillard - 2012
    "Corporate Finance For Dummies" introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy."Corporate Finance For Dummies" covers everything you'll encounter in a course on corporate finance, including accounting statements, cash flow, raising and managing capital, choosing investments; managing risk; determining dividends; mergers and acquisitions; and valuation.Serves as an excellent resource to supplement coursework related to corporate financeGives you the tools and advice you need to understand corporate finance principles and strategiesProvides information on the risks and rewards associated with corporate finance and lendingWith easy-to-understand explanations and examples, "Corporate Finance For Dummies" is a helpful study guide to accompany your coursework, explaining the tough stuff in a way you can understand.

New Trader, Rich Trader: How to Make Money in the Stock Market


Steve Burns - 2011
    Each chapter takes up a pair of opposites, such as "New Traders try to prove they are right; Rich traders admit when they are wrong." Dozens of such pairs offer a psychological mirror to serious readers. -Alexander Elder www.elder.com Here is a work that puts the reader in the mind of a fledging trader who makes all the mistakes then learns from them. Told in an instructive and entertaining narrative, the author takes the reader through the trading concepts with a clarity and ease of understanding. A must read for beginning and intermediate level traders.-Dr. Chris Kacher, co-founder of www.SelfishInvesting.com and co-author of "How We Made 18,000% in the Stock Market"You have done a truly tremendous job with this book! A breezy read with essential trading advice. I think this book could become a trading classic! So many great rules are offered in this book, but I think my favorite might be Chapter 8's. It is SO true! Just printing out the title of each chapter and putting it on your desk would greatly benefit every trader I know. Steve, you've done a great job!-"Darrin Donnelly, DarvasTrader.com."Steve Burns has done a superb job with his new book "New Trader, Rich Trader"! This is a must read for all levels of traders. Golden nuggets include important concepts like "I always put capital preservation before capital appreciation." Steve tackles psychology, risk control, and what it takes to succeed in this business where so many fail. As Steve says "most new traders learn the hard way by losing money...," don't be one of them, do yourself a favor and buy this book, because not only is it a great investment, but the concepts in this book will save you plenty!-Bennett McDowell, Founder, TradersCoach.com(r) Author: "A Trader's Money Management System: How to Ensure Profit and Avoid the Risk of Ruin"Steve Burnsdescribes three of the most critical aspects of trading with a "dialogue-style' book between a novice trader and an experienced successful trader. Psychology - making sure your mindset is correct and in the game with a solid, realistic, and objective plan. Risk Management - the key to it all and ones ability to understand andmanage all aspects of risk control. Methodology - making sure you fit a trading plan to your own unique style while understanding what prior successful traders did as well. The teacher/student lessons discussedshould be of valueto all traders.-John Boik, author of "How Legendary Traders Made Millions" and "Monster Stocks"Steve has crafted an easy-to-read tutorial on avoiding the most common mistakes made by new traders. Save yourself years of heartache and buy this book and do your homework. New Trader, Rich Trader should be mandatory reading for the novice investor.-Kenneth Lee, author of "Trouncing the Dow&quo

Introduction To Financial Accounting


Charles T. Horngren - 1984
    This book takes the view that business is an exciting process and that accounting is the perfect window through which to understand how economic events affect businesses.

Principles of Macroeconomics


Karl E. Case - 1989
    This student-friendly text takes a hands-on approach to economic theory, issues and politics using a lively writing style which engages the student with clear explanations, easy to understand graphs and relevant examples.

The Rise and Fall of Bear Stearns


Alan C. Greenberg - 2010
    Greenberg. Simon & Schuster,2010