Second edition of a popular introductory textbook, combining breadth of coverage, practical examples, and student-friendly features Includes new sections on metaphor, framing, stance and style, multimodal discourse, and Gricean pragmatics Considers a variety of approaches to the subject, including critical discourse analysis, conversation analysis, interactional and variationist sociolinguistics, ethnography, corpus linguistics, and other qualitative and quantitative methods Features detailed descriptions of the results of discourse analysts' work Retains and expands the useful student features, including discussion questions, exercises, and ideas for small research projects.

    What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.

    His work on the fantastic is indeed about a historical phenomenon that we recognize, about specific works that we may read, but it is also about the use and abuse of generic theory.As an essay in fictional poetics, The Fantastic is consciously structuralist in its approach to the generic subject. Todorov seeks linguistic bases for the structural features he notes in a variety of fantastic texts, including Potocki's The Sargasso Manuscript, Nerval's Aur lia, Balzac's The Magic Skin, the Arabian Nights, Cazotte's Le Diable Amoureux, Kafka's The Metamorphosis, and tales by E. T. A. Hoffman, Charles Perrault, Guy de Maupassant, Nicolai Gogol, and Edgar A. Poe.

    Historically, the humanities have been central to education because they have rightly been seen as essential for creating competent democratic citizens. But recently, Nussbaum argues, thinking about the aims of education has gone disturbingly awry both in the United States and abroad. Anxiously focused on national economic growth, we increasingly treat education as though its primary goal were to teach students to be economically productive rather than to think critically and become knowledgeable and empathetic citizens. This shortsighted focus on profitable skills has eroded our ability to criticize authority, reduced our sympathy with the marginalized and different, and damaged our competence to deal with complex global problems. And the loss of these basic capacities jeopardizes the health of democracies and the hope of a decent world. In response to this dire situation, Nussbaum argues that we must resist efforts to reduce education to a tool of the gross national product. Rather, we must work to reconnect education to the humanities in order to give students the capacity to be true democratic citizens of their countries and the world. Drawing on the stories of troubling--and hopeful--educational developments from around the world, Nussbaum offers a manifesto that should be a rallying cry for anyone who cares about the deepest purposes of education.

    This student textbook includes research on implicit memory, feature integration, neuropsychology and brain imaging.

    Its second edition, published in 1986, has confirmed that vocabulary is best taught by root, not rote. The importance of learning classical word roots is already acknowledged by vocabulary texts that devote chapters to them. Why a whole book based on this approach? Ayers' text exposes students to a wider range of roots, introduces new English words in context sentences, and reinforces vocabulary through exercises. It promotes more practice with roots so that students learn to use them as tools in their everyday encounters with new words. English Words is written from the standpoint of English; it neither attempts to teach students Latin or Greek nor expects a knowledge of classical languages on the part of instructors. Its success has been demonstrated at both the secondary and college levels, and it can be used effectively with students in remedial or accelerated programs. An Instructor's Manual (gratis with adoption) and a Workbook are also available.

    Previously known as Gone Fishin', this book has brought Jay Rubin more feedback than any of his literary translations or scholarly tomes, "even if," he says, "you discount the hate mail from spin-casters and the stray gill-netter."To convey his conviction that "the Japanese language is not vague," Rubin has dared to explain how some of the most challenging Japanese grammatical forms work in terms of everyday English. Reached recently at a recuperative center in the hills north of Kyoto, Rubin declared, "I'm still pretty sure that Japanese is not vague. Or at least, it's not as vague as it used to be. Probably."The notorious "subjectless sentence" of Japanese comes under close scrutiny in Part One. A sentence can't be a sentence without a subject, so even in cases where the subject seems to be lost or hiding, the author provides the tools to help you find it. Some attention is paid as well to the rest of the sentence, known technically to grammarians as "the rest of the sentence."Part Two tackles a number of expressions that have baffled students of Japanese over the decades, and concludes with Rubin's patented technique of analyzing upside-down Japanese sentences right-side up, which, he claims, is "far more restful" than the traditional way, inside-out."The scholar," according to the great Japanese novelist Soseki Natsume, is "one who specializes in making the comprehensible incomprehensible." Despite his best scholarly efforts, Rubin seems to have done just the opposite.Previously published in the Power Japanese series under the same title and originally as Gone Fishin' in the same series.

    *Thorough examination of standards-based assessment and standardized testing. * Practical examples illustrate principles. *End-of-chapter exercises and suggested additional readings provide opportunities for further exploration.

    This fully revised textbook is a new edition of Ronald Wardhaugh's popular and accessible An Introduction to Sociolinguistics.Provides an accessible, comprehensive introduction to sociolinguistics that reflects new developments in the field.Fully revised, with 130 new and updated references to bring the book completely up-to-date.Includes suggested readings, discussion sections, and exercises.Features increased emphasis on issues of identity, solidarity, and powerDiscusses topics such as language dialects, pidgins and creoles, codes, bilingualism, speech communities, variation, words and culture, ethnographies, solidarity and politeness, talk and action, gender, disadvantage, and planning.Designed for introductory and post-introductory students, and ideal for courses including introduction to sociolinguistics, aspects of sociolinguistics, and language and society.

    Floyd is well known for straightforward, understandable explanations of complex concepts, as well as for non-technical, on-target treatment of mathematics. The extensive use of examples, Multisim simulations, and graphical illustrations makes even complex concepts understandable. From discrete components, to linear integrated circuits, to programmable analog devices, this books¿ coverage is well balanced between discrete and integrated circuits. Also includes focus on power amplifiers; BJT and FET amplifiers; advanced integrated circuits–instrumentation and isolation amplifiers; OTAs; log/antilog amplifiers; and converters. Thorough coverage of optical topics–high intensity LEDs and fiber optics. Devices sections on differential amplifiers and the IGBT (insulated gate bipolar transistor) are now included. For electronics technicians.

    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

    Written by a certified translator who built her own freelance translation business from the ground up, this book teaches readers how to find and keep well-paying translation clients, pursue translator certification, work effectively from home, develop translation specializations, and more! Visit the author's website: www.translatewrite.com An excellent introductory text. How to Succeed as a Freelance Translator gives the aspiring translator a comprehensive idea of what to expect and how to succeed in this burgeoning virtual and international industry. -The Rat Race Rebellion virtual work e-newsletter

    The authors' six-step model clearly illustrates and elucidates the process of dealing with people in crisis: Defining the Problem, Ensuring Client Safety, Providing Support, Examining Alternatives, Making Plans, and Obtaining Commitment. Using this model, the authors then build specific strategies for handling a myriad of different crisis situations, accompanied in many cases with the dialogue that a practitioner might use when working with the individual in crisis. New videos, available through a DVD and through CourseMate (both of which are available for purchase with the text), correlate with the text and demonstrate crisis intervention techniques, ensuring that you not only understand the theoretical underpinnings of crisis intervention theories, but also know how to apply them in crisis situations.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    This book offers an accessible survey of key concepts such as social context and cultural authenticity, using insights from fields which include linguistics, sociology and anthropology.