Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    In the second edition the text of the first edition is reprinted virtually unchanged but is followed by a section of supplementary notes that deal with subsequent developments in the subject. The author also added an appendix on the names of the letters of the Latin alphabet and a select bibliography.

    Its second edition, published in 1986, has confirmed that vocabulary is best taught by root, not rote. The importance of learning classical word roots is already acknowledged by vocabulary texts that devote chapters to them. Why a whole book based on this approach? Ayers' text exposes students to a wider range of roots, introduces new English words in context sentences, and reinforces vocabulary through exercises. It promotes more practice with roots so that students learn to use them as tools in their everyday encounters with new words. English Words is written from the standpoint of English; it neither attempts to teach students Latin or Greek nor expects a knowledge of classical languages on the part of instructors. Its success has been demonstrated at both the secondary and college levels, and it can be used effectively with students in remedial or accelerated programs. An Instructor's Manual (gratis with adoption) and a Workbook are also available.

    Jennings's delight is solidly based on scholarship, and this book--a revised and updated edition of his 1965 Personalities of Language--is a stylish and fascinating Baedecker to the world of words, the idiosyncrasies and eccentricities of language from caveman to adman, from hieroglyph to acronym.

    

    Void of all nonessentials and refreshingly easy to understand, German Made Simple includes:• Basics of German grammar• Modern German vocabulary• German pronunciation guide• German reading exercises• German economic information• Common German expressions• Review exercises• Complete answer key• German-English dictionary

    The material can be used in class or by learners studying individually, using the Audio recordings. The practice material is illustrated by amusing cartoons throughout the book.- First published 1965- Reprinted 1970, 1974- Second edition 1975