Explore how certain myths arose while using our own cognition as a window into the game's popular narratives. New basketball concepts are introduced, such as power plays, portability and why the best player shouldn't always shoot. Discover how the box score can be misleading, why "closers" are overrated and how the outcome of a game fundamentally alters our memory. Behavioral economics, traffic paradoxes and other metaphors highlight this thought-provoking insight into the NBA and our own thinking. A must-read for any basketball fan -- you'll never view the sport, and maybe the world, the same again.

    Teaching Pronunciation offers current and prospective teachers of English a comprehensive treatment of pronunciation pedagogy, drawing on current theory and practice. An overview of teaching issues from the perspective of different methodologies and second language acquisition research is provided. It has a thorough grounding in the sound system of North American English, and contains insights into how this sound system intersects with listening, morphology, and spelling. It also contains diagnostic tools, assessment measures, and suggestions for syllabus design. Follow-up exercises guide teachers in developing a range of classroom activities within a communicative framework.

    Showing how any reader can gain more pleasure from poetry, it looks at the ways in which poetry interacts with the language we use in our everyday lives and explores how poems use language and form to create meaning.Drawing on examples ranging from Chaucer to children's rhymes, Cole Porter to Carol Ann Duffy, and from around the English-speaking world, it looks at aspects including:how technical aspects such as rhythm and measures work how different tones of voice affect a poem how poetic language relates to everyday language how different types of poetry work, from sonnets to free verse how the form and 'space' of a poem contributes to its meaning.Poetry: The Basics is an invaluable and easy to read guide for anyone wanting to get to grips with reading and writing poetry.

    By presenting actual experiences and analyzing them as they are described, the author conveys the developmental thought processes employed and shows a style of thinking that leads to successful results is something that can be learned. Along with spectacular successes, the author also conveys how failures contributed to shaping the thought processes. Provides the reader with a style of thinking that will enhance a person's ability to function as a problem-solver of complex technical issues. Consists of a collection of stories about the author's participation in significant discoveries, relating how those discoveries came about and, most importantly, provides analysis about the thought processes and reasoning that took place as the author and his associates progressed through engineering problems.

    All series' volumes have been developed in accordance with performance-based principles and methodology--contextualization, learner-centeredness, use of authentic materials, usage-orientedness, balance between skill getting and skill using, and integration of speaking, listening, reading, writing, and culture. Grammar points are systematically introduced in simple but adequate explanations and abundant examples and exercises.Each situation/topic-based lesson of the main texts consists of model dialogues, narration, new words and expressions, vocabulary notes, culture, grammar, usage, and English translation of dialogues. In response to comments from hundreds of students and instructors of the first edition, this new edition features a more attractive two-color design with all new photos and drawings and an additional lesson and vocabulary exercises. Lessons are now organized into two main sections, each containing a conversational text (with its own vocabulary list) and a reading passage. The accompanying workbook, newly written, provides students with extensive skill-using activities based on the skills learned in the main text.Audio files for this volume may be downloaded on the web in MP3 format at http: //www.kleartextbook.com. A set of CDs is also available for purchase.

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    This text explores the relationship between second language teaching practice and what is known about the process of second language acquisition and summarizes the current state of second language acquisition theory.-- Draws general conclusions about the application of theory to methods and materials and describes the characteristics that effective materials should include.-- Concludes that language acquisition occurs best when language is used for the purpose for which it was designed: communication.

    Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.' - Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London

    This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.Includes:—How to organize graphics for quick perception—How to direct the eyes to essential information—How to use visual shorthand for efficient communication—How to make abstract ideas concrete—How to best express visual complexity—How to charge a graphic with energy and emotion

    Practicing what you have learned is easy with the CD-ROM that contains more than 4,000 audio files, including recordings of speech from southern and northern U.S. cities, London, Edinburgh, Dublin, New Zealand, other forms of English, and scores of other languages.

    I've purchased it specially for my Children to enhance their English Language skills grammatically and also to revise and test my own english language skills once again after passing my MA in English Literature way back in 1999. This book along with it's key is a great combination one can really have. Just go for it without any second thoughts. --LEENA SINGH Jan 30, 2012 This English Grammar book is very oldest Grammar book available for students to learn English . This is a excellent revised edition. It is very essential. --senthilkumar s Jun 20, 2014 This was recommended to me by my editor. And it did wonders. I would definitely say,"Buy it, use it, enlighten yourself!" Yes, initially you may find it a bit childish with all the pictures but it is the best piece on English grammar that you must own and have in your library. --Raghu Raj Murmu Sep 8, 2012 About the Author One of the authors of this book, P.C. Wren, completed his Master's degree in Arts, from the famed St. Catherine's College, University of Oxford, after which he worked for a number of years as a teacher in a boarding school. He has authored several other books as well. In the year 1903, he was appointed by the Indian Education Service, as the headmaster of Karachi High School. The second author of this book, H. Martin, received the honor of Officer of the Most Excellent Order of the British Empire. He has authored another book, namely A Final Course in Grammar and Composition.

    Using up-to-date and easy-to-grasp grammar, Korean From Zero! is the perfect course for current students of Korean as well as absolute beginners. Features of the book: * Integrated Workbook with Answer Key * MP3 Audio * Online Support * Over 600 New Words and Expressions * Learn to Read and Write Hangul * Extensive Grammar * 90 Adjectives and Verbs Detailed * Bilingual Glossaries with Hangul and English ...and much more!

    In doing so, the authors provide a balanced approach representing not only theistic and atheistic perspectives, but also a much-needed Islamic point of view that has largely been ignored or misunderstood.

    She sheds light on the influence of such events as the bloody three-day Battle of Kalkriese, which permanently halted the incursion of both theRomans and the Latin language into northern Europe, and the publication of Martin Luther's German Bible translation, a People's Bible which in effect forged from a dozen spoken dialects a single German language. The narrative ranges through the turbulent Middle Ages, the spread of the printingpress, the formation of the nineteenth-century German Empire which united the German-speaking territories north of the Alps, and Germany's twentieth-century military and cultural horrors. The book also covers topics such as the Gothic language (now extinct), the vast expansion of Germanic tribesduring the Roman era, the role of the Vikings in spreading the Norse language, the branching off of Yiddish, the lasting impact of the Thirty Years War on the German psyche, the revolution of 1848, and much more.Ranging from prehistoric times to modern, post-war Germany, this engaging volume offers a fascinating account of the evolution of a major European language as well as a unique look at the history of the German people. It will appeal to everyone interested in German language, culture, or history.

    The approach he devised was based on a new type of questioning (and listening) that was rooted in honoring the client's language rather than paraphrasing it, reserving advice rather than pushing it, and cleaning up his own communications with respect to assumptions and metaphors. What David Grove learned was that these adjustments allowed his clients to discover and build on the metaphors that were meaningful to them. Once established, they could explore that meaning, experience it in their own ways, learn from it, heal, and move forward. David Grove called his questioning approach Clean Language untainted by assumption or metaphor. Inspired by the effectiveness of David Grove's work, James Lawley and Penny Tompkins studied the approach, eventually codifying it, and then expanding upon it. Now, authors Sullivan and Rees and take this revolutionary way of communicating completely out of the closet, introducing the concepts to the broad range of helping professional (from psychotherapist to organizational coach) as well as interested laypeople. Clean Language (Clean, for short) allows access to the deepest levels of people s communications so that the real issues are revealed early and real helping strategies can be created to meet them. When the client is invited to find the solution, then time isn't wasted in the vain attempts to convince, cajole, or coerce. The basic perspective is straightforward. You should keep your opinions and advice to yourself. You should Listen attentively and ask clean questions to explore metaphors. You should listen to the answers and then ask more Clean questions about they ve said There are just a dozen key Clean questions, and when combined with the words offered by the person being questioned, they become part of a flexible, multipurpose toolkit