Book picks similar to
Pitch Yourself: Standout from the Cv Crowd With a Personal Elevator Pitch by Bill Faust
business
psychology
soft-skills-career
marketing
No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
Dan S. Kennedy - 2012
Marketing in the Groundswell
Charlene Li - 2009
The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
The Covert Narcissist: Recognizing the Most Dangerous Subtle Form of Narcissism and Recovering from Emotionally Abusive Relationships
Theresa J. Covert - 2019
Narcissistic Victim Syndrome is not officially recognised, nor is it widely even known.Even when it is accepted, recognised and known not many people seem to know what to DO ABOUT IT to heal it... The fact is being in a relationship with a narcissist over a long period of time has long lasting traumatic effects that can be extremely catastrophic to the person suffering them.DO THE FOLLOWING SYMPTOMS SOUND FAMILIAR?- Ruined self confidence- Doubting yourself and your sanity- Mood swings- Sleeplessness- Extreme weight loss or weight gain- Uncharacteristic jealousy/ insecurity- Feeling like you don't know the difference between right and wrong- Extreme paranoia (being turned into an obsessive detective)- Endless, repetitive obsessive thinking about your ex- Constantly trying to find explanations for what has happened- Feelings of helplessness and despair- A desire to self isolate- Feeling desperately misunderstood- Overwhelming feelings of loss and grief- Extreme bouts of rage- An inability to be comfortable with yourself- Strange dreamsThe list goes on....
"NOBODY UNDERSTANDS!"
I hear this frustrated cry from abused people a lot.I felt the same way when I was recovering from emotional abuse at the hands of a narcissistic/borderline psychopath. If you try and tell people who have NO EXPERIENCE with a narcissist (there is no experience like being with a narcissist, its not their fault they can't understand) about it they will either deny your experience, tell you you are exaggerating or look at you like you were crazy.Covert Narcissists dangle their vulnerability in front of you as bait, just waiting for your good nurturing mothering/fathering instincts to kick in and rescue the poor little lost child they are presenting to you.
But beneath the mask of a shy, vulnerable and "good person" something far more sinister lurks.
And this what makes covert narcissism so damaging and dangerous: the nature of the disorder is such that you are brainwashed into thinking you are dealing with a human being with a morality, perhaps even a "pillar of the community".OFT REPEATED MYTHS OF THE INTERNET ABOUT NARCISSISTS:You are Told Narcissists are always brash, loud, assertive, flashy and Confident.The problem is Coverts are quiet, insecure and passive.You are Told Narcissists will never apologise for things they do.The problem is Coverts can learn that a quick and TOTAL apology is a really slick way of getting their target to "go back to sleep" if it looks like they are waking up.You are told: Narcissists can be detected because they will always tell you how amazing they are and by bragging about their achievements.The problem is Coverts are known for presenting themselves as vulnerable victims who can even use that vulnerability as a hook to bait you in!WHAT YOU NEED NOW: - Someone who has been through the same experiences you have and understands them from the inside.-Someone who has the knowledge, training, education and experience working on himself and others to lead you through the emotional sh*tstorm that breaking with a narcissist can create.What are you waiting for? Scroll Up, Click on the "Buy Now" button!
Covert Narcissist: Uncover the Covert Narcissist’s Manipulation Tactics, It’s Effects on the Brain, and the Road to Recovery (Passive Aggressive, Psychological Abuse, Toxic Relationships, Healing,)
Grace Lewis - 2019
You have survived 100% of your worst days. My relationship with my covert narcissist left me confused, broken, and utterly drained. I didn’t think anyone could ever understand what I went through. Trying to explain it was hard enough. He didn’t yell, he didn’t hit, yet no one had ever caused me so much pain and then turned around and said I had only myself to blame. That’s what makes covert narcissists so dangerous, they’re so subtle and quiet, masters of deceit. If you feel like you have been pushed to the brink of insanity, losing control, forgetting who you even are I want to let you know that you are not alone. What helped me eventually overcome my deep attachment to my narc was understanding how the mind of a narcissist works and understanding what was going on in my own head while all of this was happening. By identifying the nature of the covert narcissist, recognizing the abuse cycle, and understanding the manipulation tactics I was able to finally stop the madness inside my head. In this book I go over all these points as well as reasons why we’re attracted to the narcissist, why they’re attracted to us, and most importantly tips on moving on after experiencing this type of abuse. Here Is A Preview Of What You'll Learn...
The Abuse Cycle
Manipulation Tactics
Brain Chemistry and Abuse
Why We're Attracted To and Who Attracts The Narcissist
Tools for Recovery
Don't let the covert narcissist fool you any longer , download your copy today! Available now for only $0.99!
Principles of Product Management: How to Land a PM Job and Launch Your Product Career
Peter Yang - 2019
The book has three parts:
Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed.
Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each.
Hear directly from product leaders at Airbnb, Amazon, Google, and more on:
How to overcome challenging situations from a VP of Product at Amazon.
How to build a great product roadmap from product leaders at LinkedIn and Airbnb.
How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.
How PMs can grow their career from a Director at Instagram and Twitter.
Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews
The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Matt Watkinson - 2012
They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
Bond Halbert - 2016
this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.
How to Listen with Intention: The Foundation of True Connection, Communication, and Relationships (How to be More Likable and Charismatic Book 7)
Patrick King - 2020
The 30 Minute Happiness Formula
Rachel Rofe - 2014
It's easy to read so you can get moving right away.To get started, simply scroll to the top of the page, select the "Buy" button, and start reading.
Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence -- or Even Land Your Next Job
Joe Sweeney - 2010
Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.
Bringing Out the Best in Yourself at Work: How to Use the Enneagram System for Success
Ginger Lapid-Bogda - 2004
In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:Communicate more effectivelyProvide constructive feedbackPrevent and resolve conflictBring out their strongest leadership skillsDiscover methods for professional developmentWork better in teams
Stand Up Straight: 10 Life Lessons from the Royal Military Academy Sandhurst
Paul Nanson - 2019
THE INCREDIBLE TOP TEN SUNDAY TIMES BESTSELLER'Inspirational . . . Sandhurst helped me to discover my potential. Now discover yours.' TIM PEAKE, ESA astronaut___________Winston Churchill never surrendered.Prince Harry has fought for mental health around the world.Tobias Ellwood risked his life to save others during the Westminster terrorist attack.Tim Peake became Britain's first astronaut on the International Space Station.Nicola Wetherill led the first all-female expedition across the Antarctic ice.Ed Withey even organized his wedding with military precision.The one thing all of these individuals have in common? Their world-class Sandhurst training.Stand Up Straight applies 10 simple but transformative lessons that every officer is taught during their time at the world-famous military academy. Modern and counter-intuitive, with lessons ranging from making your bed and ironing your shirt to achieving better discipline, emotional intelligence, resilience and fast decision-making under pressure, the book draws on first-hand battlefield experience as well as the leadership lessons taught at Sandhurst.The result is an inspiring and timeless book of practical advice and military wisdom that will help every reader raise their game and face life's everyday battles with confidence and calm.___________'Brilliant, practical advice. Can help transform your mindset and life.' OLLIE OLLERTON''Military Mindfulness' . . . can help us all reach our potential.' TELEGRAPH'I loved this book.' CHRIS EVANS'Brilliant
military rules that can change your life
. . . Sandhurst's precious life lessons, self-discipline, teamwork, even standing up straight, can make life run smoother, better, nobler, longer.' DAILY MAIL'Follow the General's orders and fold your socks. You'll be a better person for it.' THE TIMES'These military men are on to something. . . . increases your chances of tackling the to-do list with a sense of calm if not ease.' INDEPENDENT'It's a fantastic read on how to sort yourself out.' PIERS MORGAN'It's a fascinating book, full of good old-fashioned common sense . . . it's a game-raiser.' THIS ENGLAND
Public Relations for Dummies
Eric Yaverbaum - 2000
Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Soap Making Business Startup: How to Start, Run & Grow a Million Dollar Success From Home!
Suzanne Carpenter - 2017
You can find that information anywhere, don’t have to buy my book to learn that. Wait! Oh! I did that in this book. I did explain how to make soap, I also did give you a few simple recipes too. But I hope that is not why you bought this book.In this book my goal is to explain to you in simple terms how to CREATE great natural and organic soaps and not just MAKE soaps, there is a difference. You will get to see and understand that difference when you understand each ingredients and how they interact and react with each other.& You will not have a great business if you are just making carbon copy of few soaps of other people which your customers can go buy from any local stores. What will make you unique is when you create a blend or two of your own and people start liking your creation. That is when you can hit the home run in business.Imagine growing your soap company into a local, regional and ultimately a national brand, where your soaps will be sold at every Whole food, Body, Bath and Beyond, Home Goods and many other great retailers.&This is a Two Part Book. In the first part I show you how to get started with soap making, I show you every steps you need to take to make your first batch of soap. Then I show you how to test your creation and how to figure out what works and what does not.On the second part of the book, I teach you everything you need to know about turning your new found passion into a successful business. I share my own story and how I turned my passion into a 6 figure business. Though this book is not about my success but yours, but I think you may find it inspiring that an average housewife like myself was able to build the business and then was able to sell it for a good profit.
In the First Part I will Show You:
Why you should your own Soap Making Business
What Soap Making Equipment you will need
How to get Started in Under a 1K
How & Where to Buy Soap Making Supplies for Cheap
What makes a soap Natural and Organic?
What is the Difference between Fragrance and Essential oil
How to use Various Natural Botanicals in your Soap and Make them Unique
How to be Creative with various Soap Molds
What and how to Use 32 Various Oils in your Soap
How to Scent Your Soap
How to Color your Soap with 11 Natural Colorants
All the Soap Making methods Step by Step
Soap Making Safety Rules to Follow
Best & Easiest Recipes to Start with
In the Second Part of the Book I Will Show You:
Startup Costs for your New Homemade Soap Business
How to get started, Step by Step
Expected Average Monthly Revenue
Average Monthly Expenses
How to Start from Home and Save Money
How to Find and Develop a Niche for your Soap Business
The New Market Trends in the Soap Industry
How to Price your Soap for Sale
How to Calculate