From Inquiry to Academic Writing: A Text and Reader


Stuart Greene - 2008
    From Inquiry to Academic Writing: A Text and Reader demystifies cross-curricular thinking and writing by breaking it down into a series of comprehensible habits and skills that students can learn in order to join in. The extensive thematic reader opens up thought-provoking conversations being held throughout the academy and in the culture at large. Read the preface.

Radiologic Science For Technologists: Physics, Biology, And Protection


Stewart C. Bushong - 1975
    Its unique, full-color design highlights important concepts and makes content easy to understand. User-friendly features, clearly written content, and up-to-date material makes this resource ideal for both practitioners and radiography students preparing for the ARRT certification exam. Instructor resources are available; please contact your Elsevier sales representative for details.Broad coverage of topics in radiologic science includes radiologic physics, imaging, radiobiology, and radiation protection - as well as special topics in imaging such as mammography, fluoroscopy, spiral computed tomography, and cardiovascular interventional procedures.Vibrant, full-color design highlights learning features, math formulas, and key definitions and concepts by focusing attention on important information and making it easy to review content and formulas.Objectives, key terms, outlines, chapter introductions and summaries help students organize and understand information.Quick reference information (formulas, conversion tables, abbreviations, etc.) is printed on colored end sheets for easy access to frequently used information.End-of-chapter questions provide opportunities for students to review and assess what they've learned, using definition exercises, short answer, and calculations.Special icons designate Math Formulas boxes and Important Concepts boxes to highlight and emphasize the most important information or mathematical formulas as they appear in the chapters.The latest advances in radiologic science are included, with significant updates to chapters on Mammography, Interventional, Multislice Spiral CT, Digital Imaging and Radiation Protection.A new chapter on Digital Image Receptors provides an analysis of newer approaches to direct capture radiography and explores the benefits of new modalities, such as lower patient radiation dose.Key terms are bolded and defined when first encountered in the text, and each bolded key term is included in an expanded glossary.

The Complete Guide to Article Writing: How to Write Successful Articles for Online and Print Markets


Naveed Saleh - 2013
    The Complete Guide to Article Writing provides a compass for freelancers and students of journalism looking to write successfully on a wide variety of topics and for many different markets -both in print and online. From researching and interviewing to writing features, reviews, news articles, opinion pieces, and even blog posts, this one-stop guide will illuminate the intricacies of article writing so you can produce entertaining, informative, and salable articles.- Learn how to write coherently, cohesively, and concisely.- Choose the proper structure for the article you want to write.- Weave narrative and fact seamlessly into your pieces.- Develop your freelance platform with the latest in social media outlets.- Pitch your ideas like a pro.- Develop a professional relationship with editors.- And much more!Modern journalism can be a treacherous terrain, but with The Complete Guide to Article Writing as your companion, you'll not only survive the journey -you'll be able to write pieces that inform, entertain, inspire, delight- and sell!

Alive in the Writing: Crafting Ethnography in the Company of Chekhov


Kirin Narayan - 2012
    In Alive in the Writing—an intriguing hybrid of writing guide, biography, and literary analysis—anthropologist and novelist Kirin Narayan introduces readers to some other sides of Chekhov: his pithy, witty observations on the writing process, his life as a writer through accounts by his friends, family, and lovers, and his venture into nonfiction through his book Sakhalin Island. By closely attending to the people who lived under the appalling conditions of the Russian penal colony on Sakhalin, Chekhov showed how empirical details combined with a literary flair can bring readers face to face with distant, different lives, enlarging a sense of human responsibility. Highlighting this balance of the empirical and the literary, Narayan calls on Chekhov to bring new energy to the writing of ethnography and creative nonfiction alike. Weaving together selections from writing by and about him with examples from other talented ethnographers and memoirists, she offers practical exercises and advice on topics such as story, theory, place, person, voice, and self. A new and lively exploration of ethnography, Alive in the Writing shows how the genre’s attentive, sustained connection with the lives of others can become a powerful tool for any writer.

Tell Everyone: Why We Share and Why It Matters


Alfred Hermida - 2014
    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

The Wilding of America: Money, Mayhem, and the New American Dream


Charles Derber - 1996
    The American Dream champions individualism.  But at what price?  In this timely revision of The Wilding of America, Charles Derber chronicles the latest incidents of "wilding" - extreme acts of self-interested violence and greed - that signal an eroding of the moral landscape of American society.  Despite this ever-increasing emphasis on individualism in America, Derber offers a communitarian alternative that is as inspiring as it is instructive.

Epidemiology for Public Health Practice


Robert H. Friis - 1996
    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More


Tim Kitchen - 2013
    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

Admission Assessment Exam Review


HESI - 2012
    Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.

Culture Sketches: Case Studies in Anthropology


Holly Peters-Golden - 1993
    The groups selected are peoples whose traditional cultures are uniquely their own. Each has distinctive patterns and practices; each has faced the challenge of an encroaching world, with differing results. Moreover, they often provide the prime illustrations of important concepts in introductory anthropology course including Azande witchcraft, Ju/'hoansi egalitarianism, Trobriand kula exchange, and Minangkabau matriliny. As such, this volume can stand alone as an introduction to central ethnographic concepts through these 15 societies, or serve as a valuable companion to anthropology texts. Many of the peoples presented are involved in the diaspora; some struggle to preserve old ways in new places. All sketches follow a logical, consistent organization that makes it easy for students to understand major themes such as history, subsistence, sociopolitical organization, belief systems, marriage, kinship, and contemporary issues.

Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books


Tee Morris - 2015
    But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog toursCreate an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voiceUtilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platformBuild a community: make connections and create a fan base to endorse your workYou'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

News Junkie


Jason Leopold - 2006
    His reporting about Enron’s bankruptcy and the controversy surrounding it was being used by NPR, he was hot on the trail of a possible connection to an Army Secretary, and he was one of the few reporters granted an interview with Enron President Jeff Skilling. And then it all came crashing down.When Salon was forced to take down Leopold’s article about Army Secretary Thomas E. White’s role in the Enron bankruptcy, his world began to unravel. Ostracized from the mainstream media, slipping into a deep depression, with no prospects on the horizon, Jason Leopold was forced to start from scratch.News Junkie is Jason’s story, an addict to the core, he traded an early life of drugs and crime for the equally addictive world of breaking news. From the top of the reporting world to its dregs and back again, Leopold takes us on a journey through some of the biggest events of the recent past, all the while letting us into his inner struggles.With an unforgettable array of characters, from weepy editors and love-starved politicos to steroid-pumped mobsters who intimidate the author into selling drugs and stolen goods, News Junkie shows how a man once fueled by raging fear and self-hatred transforms his life, regenerated by love, sobriety and a new, harmonious career with the media.

English Teacher's Survival Guide: Ready-To-Use Techniques & Materials for Grades 7-12


Mary Lou Brandvik - 1994
    Included are 175 easy-to-use strategies, lessons, and checklists for effective classroom management, and over 50 reproducible samples that you can adopt immediately for planning, evaluation, or assignments. The Guide helps you create a classroom that reflects the excitement for learning that every English teacher desires.

The Art of Case Study Research


Robert E. Stake - 1995
    Stake uses and annotates an actual case study to answer such questions as: How is the case selected? How do you select the case which will maximize what can be learned? How can what is learned from one case be applied to another? How can what is learned from a case be interpreted? In addition, the book covers: the differences between quantitative and qualitative approaches; data-gathering including document review; coding, sorting and pattern analysis; the roles of the researcher; triangulation; and reporting.

Pathophysiology of Heart Disease: A Collaborative Project of Medical Students and Faculty


Leonard S. Lilly - 1993
    It is written by internationally recognized Harvard Medical School faculty and select medical students, and is the best text to bridge basic physiology with clinical care of patients.This edition provides updated coverage of pathogenesis of atherosclerosis, pathophysiology of acute coronary syndromes, mechanisms of heart failure, molecular mechanisms of dysrhythmias, the genomic basis of cardiomyopathies and congenital heart disease, and pharmacology. Numerous new illustrations are included.A companion Website on thePoint will include animations and audio heart sounds.