Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Corey Rabazinski - 2015
    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

The United States of Australia: An Aussie Bloke Explains Australia to Americans


Cameron Jamieson - 2014
    Written for Americans, but equally amusing to anyone visiting the shores of the Great Southern Land, this book examines the relationship between Australia and the U.S., including how Australians view their American cousins. The author has plenty of experience of working and dealing with Americans. He is married to an American nurse and has lived his life within the massive cultural influence that America has shared with Australia since the Second World War. The author’s stories are brimming with empathy and jokes for his American audience. The book is written from the opinion of an Aussie Bloke and the easy-to-digest chapters are just long enough to leave the reader smiling and well informed.Topics include Blokes and Sheilas, Bloody Foster’s, Dangerous Creatures, Talking to Dogs, The GAFA, Speaking Strail-yun and Working for the Queen. Confused? You won’t be after reading this book!

Direct Path to the CFA Charter: Savvy, Proven Strategies for Passing Your Chartered Financial Analyst Exams


Rachel Bryant - 2014
    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

The Making of Milwaukee


John Gurda - 1999
    It's true that Milwaukee's German accent was unmistakable in the 1880s; it was the Beer Capital of the World; and it's the home of the steam shovels that dug the Panama Canal the engines that powered the New York City subway system, and the motorcycles that made Harley-Davidson an American legend.But the stereotypes don't begin to convey the richness of Milwaukee's past. They don't describe the five citizens killed by the state militia as they marched for the eight-hour day. The Jewish community leader who wrote The Settlement Cookbook. The Italian priest who led the local crusade for civil rights in the 1960s. The railroad promoter who bribed an entire state legislature. The Socialists who made Milwaukee the best-governed big city in America. Allis-Chalmers and Pabst Blue Ribbon. Summerfest and Irish Fest. Golda Meir. Carl Sandburg. Robin Yount.The Making of Milwaukee tells all those stories and a great many more. Well-written, superbly organized, and lavishly illustrated, it is sure to be the standard reference for many years to come.

Tourist: A New Theory of the Leisure Class


Dean MacCannell - 1976
    It brings the concerns of social science to an analysis of travel and sightseeing in the postindustrial age, during which the middle class acquired leisure time for international travel. This edition includes a new foreword by Lucy R. Lippard and a new afterword by the author.

Trade and Grow Rich : Adventurous Journey to Successful trading


Indrazith Shantharaj - 2018
    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

Exit Ramp: A Short Case Study of the Profitability of Panhandling


David P. Spears II - 2013
    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

Micro-Economic Theory


M.L. Jhingan - 1984
    

Breadline Britain: The Rise of Mass Poverty


Stewart Lansley - 2015
    Food bank queues are growing, levels of severe deprivation have been rising, and increasing numbers of children are left with their most basic needs unmet.Based on exclusive access to the largest ever survey of poverty in the UK, and its predecessor surveys in the 1980s and 1990s, Stewart Lansley and Joanna Mack track changes in deprivation and paint a devastating picture of the reality of poverty today and its causes. Shattering the myth that poverty is the fault of the poor and a generous benefit system, they show that the blame lies with the massive social and economic upheaval that has shifted power from the workforce to corporations and swelled the ranks of the working poor, a group increasingly at the mercy of low-pay, zero-hour contracts and downward social mobility.The high levels of poverty in the UK are not ordained but can be traced directly to the political choices taken by successive governments. Lansley and Mack outline an alternative economic and social strategy that is both perfectly feasible and urgently necessary if we are to reverse the course of the last three decades.

economic development


Feliciano R Fajardo - 1985
    

Geomorphology


Savindra Singh
    and M.A. (Geography): Scholarships. highest national scholarship of Governemtn of India: Appointment-Geography Departemnt, Allahabad University, 1966: Present Status-Prof & Head of the Department of Geography: Foreign Visits-U.K. 1985, Germany 1989, Netherlands 1989. Contents : Nature of Geomorphology Fundamental Concpets in Geomorphology Theories of Landform Development Climatic Geomorphology and Morphogenetic Regions Constitution of the Earth's Interior Continents and Oceans Theory of Isostasy Rocks Earth's Movement Structural Geomorphology Plate Tectonics Vulcanicity and Landforms Mountain Building Weathering and Massovement Hillslope Cycle of Erosion, Rejuvenation and Polycyclic Reliefs Denudation Chronology, Erosion Surfaces and Peneplans Drainage Systems and Patterns Morphometry of Drainage Basins River Valleys, Graded River and Profile of Equilibrium Channel Morphology Fluvial Geomorphology Karst Geomorphology Coastal Geomorphology Arid and Semiarid Geomorphology Glacial Geomorphology Periglacial Geomorphology Regional Geomorphology Applied Geomorphology Anthropogenic Geomorphology References Index

Riches Among the Ruins: Adventures in the Dark Corners of the Global Economy


Robert P. Smith - 2009
    Smith is a legend in the world of finance. Part adventurer and part economic warrior, this Indiana Jones of the financial world was an advance man for the forces of globalization, having spent more than thirty years traveling through five continents, buying and selling high-risk securities in the world's most downtrodden economies. So tenuous was his operation and so covert the transactions, that an overnight fluctuation in a country's currency rate could mean the difference between a spectacular profit or a devastating loss. Today, the trade in emerging market debt is worth more than five billion dollars a day, but it was virtually nonexistent when Smith, a one-time collections lawyer, pioneered the business in the late 1970s. Riches Among the Ruins is the extraordinary story of Robert Smith's search to make money doing the riskiest kind of business. We are at his side as he travels through the treacherous and exhilarating world of the debt trader, dodging bullets and roadside bombs in post-Saddam Iraq, and risking his life on the chaotic streets of Nigeria. As he engages in a battle of wills with businessmen in Istanbul, and loses millions overnight in the ruins of the post-Soviet Russian economy, we experience all of the thrill and terror that accompanies making big money in emerging markets. At once adrenaline-fueled and utterly compelling, this is the gripping story of one man's quest for fortune where others fear to tread.

Understanding Popular Culture


John Fiske - 1989
    Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.

Blockchain for Everyone: How I Learned the Secrets of the New Millionaire Class (And You Can, Too)


John Hargrave - 2019
    When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn’t alone: this flood of new money is like the early days of the Internet, creating a new breed of “blockchain billionaires.” Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It’s the new investing manifesto!

10 1/2 lessons from Experience: Perspectives on Fund Management


Paul Marshall - 2020