Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    

    Before there was Michael Milken or Ivan Boesky, Rich rose through the ranks to amass a multibillion dollar fortune in the halcyon days of high-flying commodities trading. But he did it by cutting corners and pulling the wool over the eyes of his competitors. Eventually his companies pleaded guilty to 38 counts of tax evasion, paying $90 million in fines. Rich fled to Switzerland, where he faced a potential jail term of over 300 years if he ever returned to the United States. This is a story of greed, corruption, and money gone wild, in truly astronomical proportions. Posing as a commodities trader, A. Craig Copetas goes behind the scenes to give us a riveting, true-to-life portrait of Rich's corrupt world and his incredible escape from the law.

    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.

    The letter was both a confession and an invitation for public scrutiny. “No matter where I was,” he recalls, “there was always a chance that someone had read my post and was waiting to catch me with a drink in my hand.” To help keep himself on the straight and narrow, Carr still has a counter at the top of his site, ticking off the number of days he’s gone without a drink.In this bracing (but zero-proof) tale of recovery, Carr delivers his own twelve steps to building a life without booze. His hard-earned advice, punctuated with anecdotes that are both cautionary and comic (a bender once took him to Iceland, where he drunkenly believed he’d get better Wi-Fi) is given with humility and goodwill. Along the way, Carr celebrates the simple yet overlooked pleasures of sobriety—weight loss, a renewed love life, the ability to buy a phone or laptop without promptly losing it in a bar. As he slowly discovers, a sober life actually CAN be fun. What’s more, he’ll remember it.

    Michener was an obscure textbook editor working in New York. Within three years, he was a naval officer stationed in the South Pacific. By the end of the decade, he was an accomplished author, well on the way to worldwide fame. Michener’s first novel, Tales of the South Pacific, won the Pulitzer Prize. Richard Rodgers and Oscar Hammerstein used it as the basis for the Broadway musical South Pacific, which also won the Pulitzer. How this all came to be is the subject of Stephen May’s Michener’s South Pacific.An award-winning biographer of Michener, May was a featured interviewee on the fiftieth-anniversary DVD release of the film version of the musical. During taping, he realized there was much he didn’t know about how Michener’s experiences in the South Pacific shaped the man and led to his early work.May delves deeply into this formative and turbulent period in Michener’s life and career, using letters, journal entries, and naval records to examine how a reserved, middle-aged lieutenant known as "Prof" to his fellow officers became one of the most successful writers of the twentieth century.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.

    If you have a home and an Internet connection, you have a solution: Airbnb hosting. Get Paid For Your Pad is the veritable blueprint on how to transform your home into a short-stay rental boon. Renting in the short-stay market, when done correctly, crushes the return from long-term tenants. Like hundreds of thousands of people, you can boost your profits by 2 to 3 times with the most well known short-stay marketplace in the world: Airbnb. This step-by-step guide to renting your home on the Airbnb platform teaches: • How Jasper went from making $24,000 per year to $60,000 from his house in Amsterdam • How to prepare your home like a 5-star hotel in a cost-effective manner • How to set up a dazzling and polished Airbnb listing from start to finish • How to communicate with guests in a professional and responsive way • How to scientifically calculate an optimal price point for profit maximization • How to catapult your search rank within the Airbnb platform The book comes with countless (1) tips, (2) examples, (3) real life stories from Airbnb hosts, (4) action points, and (5) easy-to-implement templates that can be employed to launch and optimize your Airbnb business right away!

    Many hardcore hockey followers are convinced the commissioner is out to ruin the game this country loves.Still, when Bettman took over in 1992, the gross revenue of the National Hockey League was US$400 million. This season, the figure will be closer to $3.3 billion—an eightfold increase. If that were the only criterion by which to judge Bettman’s tenure, he’d be a business success story. But on his watch, professional hockey has expanded beyond its traditional strongholds and shown it can prosper in unlikely places—even on American networks. And the best players in the world now all ply their trade in the league that Gary built.By taming the NHL’s famously fractious owners, all but busting its players’ union, and by enforcing lawyerly discipline on everything from trash talk to Jim Balsillie’s efforts to crash the party, Bettman has become a figure of almost unrivalled power in the business of sport. His influence shapes leagues in other countries, dictates the schedule of the Olympic Winter Games, and spills onto the ice itself with innovations such as the shootout and a second referee, and with crackdowns on obstruction and headshots.In The Instigator, Jonathon Gatehouse details the unlikely ascension of a lonely New York City kid from a single-parent family who never played hockey and can barely skate to the sport’s biggest job. It examines his motivations, peels back his often aloof demeanour, and explains how a true outsider manages to lead, confound, and keep order in the game Canadians love.

    He had a broken sternum, two broken legs, a broken elbow and shrapnel lodged in both forearms. He had a severed femoral artery, while sustaining nerve damage to his hands and feet as well as facial injuries. He had been blown up during a routine foot patrol in Afghanistan. Within days of coming to his senses, a doctor told Andy that because of the blast he would no longer be able to have children. You’ll Never Walk is his story. This is the tale of a Scouser who had to cope with losing his mum at the tender age of 12. The story of how a dream career in the Royal Marines descended into nightmare at the hands of the Taliban. The painstaking account of how he grew back six centimetres of shattered bone in his leg and learned to walk again. However, Andy wanted to run and push himself to the very edge of his limits and so he made a colossal decision. Against doctor’s advice and pleas from his father, he chose to have his leg amputated. The operation was a success, although there was a minor twist. Where once Andy’s treasured Liverpool FC tattoo had carried the message ‘You’ll Never Walk Alone’, surgery to create a stump removed a key word from the slogan. The scars of his amputation had been decorated with an ominous new motto, which read ‘You’ll Never Walk...’ Andy would walk again – he would do much more than that. Armed with a running blade he learned to run and play football, scaled mountains in South America and Italy and claimed two gold medals at Prince Harry’s Invictus Games. Through public speaking he brought hope to people right across the country. In 2016, he set his sights on a 10k below- the-knee-amputee world-record and completed the run in an unprecedented 37 minutes 17 seconds. And, most preciously of all, after every obstacle placed in his path, Andy became a father to a little girl.

    

    Later this year, the REIT industry will experience a watershed event when Standard & Poors creates a new Global Industry Classification Standard (GICS) sector called Real Estate. On September 1st, publicly traded equity REITs will be removed from Financials, where they have been classified since their creation in 1960, and begin trading as their own S&P Sector. This separation from banks and financial institutions already is attracting new investors, but REITs require an industry-specific knowledge that is neither intuitive or readily accessible to newcomers—until now. Using straightforward language and simple example to illustrate important concepts, this book will enable any reader to quickly learn and understand the lexicon and valuation techniques used in REIT investing, providing a wealth of practical resources that streamline the learning process. The discussion explains terminology, metrics, and other key points, while examples illustrate the calculations used to evaluate opportunities. A comprehensive list of publicly-traded REITs provides key reference, giving you access to an important resource most investors and stockbrokers lack. REITs are companies that own or finance commercial rental properties, such as malls and apartment buildings. Despite historically high total returns relative to other investments, such as the Nasdaq or S&P 500 index, most investors are unfamiliar with the REIT industry, and wary of investing without adequate background. This book gets you up to speed on the essentials of REIT investing so you can make more informed—and profitable—decisions. Understand REITs processes, mechanisms, and industry Calculate key metrics to identify suitable companies Access historical performance tables and industry-specific terminology Identify publicly-traded REITs quickly and easily REITs have consistently outperformed many more widely known investments. Over the past 15-year period, for example, REITs returned an average of 11% per year, better than all other asset classes. Since 2009, REITs have enjoyed positive returns; large cap stocks and cash are the only other classes that paralleled that record. Even in 2015, a 'year of fear' related to rising rates, REITs returned 2.4%, beating most all other asset classes. REITs have a long history (over fifty years) of performance, and are about to enter the big leagues. If you feel like you've been missing out, don't keep missing out. Prepare yourself, and your portfolio, to benefit from the demand for REITs that will follow the creation of a Real Estate GICS sector. The Intelligent REIT Investor gives you the information you need to invest wisely and manage your real estate risk effectively. By maintaining a tactical exposure in the brick and mortar asset class, investors should benefit from the information contained in The Intelligent REIT Investor. Join the REIT world and look forward to owning stocks that will help you to sleep well at night.

    

    Abdul Kalam.