Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

    The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

    But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing , by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:• Push past writer’s block• Grab—and keep—readers’ attention• Earn credibility with tough audiences• Trim the fat from your writing• Strike the right tone• Brush up on grammar, punctuation, and usage

    In this brief but insightful series of essays, Frank Gallinelli, the author of the best-selling "What Every Real Estate Investor Needs to Know About Cash Flow…" guides you through some investment principles you can live by. From cautionary tales about the process of due diligence and the hazards of self-styled "experts," to discussion of identifying your investment objectives, Gallinelli helps you focus on best practices.

    New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can

    We start of with the root of it all - the history of witchcraft and wicca. Then, we further move ahead by giving clarifications on what a witch really is. After which, we will provide you with the different gods and goddesses of witchcraft and wicca as well as different spells that you can use! If you are someone with minimal or no experience in witchcraft and wicca, this book is totally for you. We can help you get started really quick. If you're someone who has a little more experience and background to witchcraft and wicca, this book is still for you as you will find new bits to learn from this book. We've got heaps of resources and information all laid out in a quick, concise, and easy to read format to keep you learning for hours. In this book, you will learn the following awesome information: Bring you back to the past by learning the history of witchcraft! Teach you what it really means to be a witch! Provide you an ultimate list of gods and goddesses of witchcraft and wicca! An in depth tutorial on progression systems - and our personal recommendations! Provide you information about visualization, divination, rituals, and rites! An in-depth guide to spell casting! - Cast your spells the right way! An overview and discussion on how you can write your very own spells! A list of spells that really work! and much much more…. So what are you waiting for? Get your materials ready and learn the way of the witches today!!! ***SPECIAL OFFER!!!*** LIMITED TIME OFFER 40% OFF (Regular Price $4.99) This #1 Best Selling Critically Acclaimed Book is now available Globally on Amazon - Download it Now!

    As social networking and smart phones have changed the way we communicate with one another, these technologies are also changing our relationship with government.In a world where people can do anything at the touch of a button—shop, communicate, do research, publish a blog, transfer money—government cannot keep functioning in a twentieth-century mind-set. Lieutenant Governor Gavin Newsom explores the many ways in which technology can transform government and empower citizens: Opening up vast troves of government data, then letting people create apps to use them wisely. Harnessing the popularity of online games to establish a kind of “Angry Birds for Democracy.” Inventing new feedback loops so people can take active part in every facet of governing.Drawing on wide-ranging interviews with thinkers and politicians, Citizenville is the first book by Lieutenant Governor Newsom. He broke new ground as the mayor of San Francisco, one of the most high-tech, experimental, and progressive municipalities in the nation. But when Newsom’s tenure as mayor began, he found that San Francisco was behind the likes of Estonia and South Korea in terms of digital governance. Newsom’s quest to modernize one of America’s most modern cities—and the amazing results he achieves—form the backbone of this far-reaching book.Lieutenant Governor Newsom explains how the problems of twenty-first-century America are too big and too expensive for the government simply to buy solutions. Instead, we must innovate our way out. Just as the post office and the highway system provide public infrastructure to channel both personal and private enterprise—a platform upon which citizens can grow—so too could a modern digital government house the needs, concerns, information, and collaboration of an enlightened digital citizenry.Citizenville shows that the only way Americans can secure their future is by reinventing their relationship to government, just as they have countless times before.(From Amazon)

    Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: • How to set yourself up for content marketing success early, and how to avoid common pitfalls • Content strategy for both B2B and B2C businesses • How to use content as an influencer marketing and relationship building tool • Simple metrics to understand how your content is performing • How to use brand storytelling and transparency to drive growth for your business • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers • How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.

    If these can be found by a certain date, they will inherit a sizable fortune under the will. Looking for leads in America, Andrew makes an important find- he finds and falls in love with the beautiful Hannah Martin; and together they enthusiastically press the search. Meanwhile a third party discovers how he may circumvent the will's intent and divert to himself the accumulated fortune.It is against this imaginative plot that Susan McCloud has developed an exciting story of romance and roguery. Andrew and Hannah find themselves caught up in a web of mystery and intrigue that spans the Atlantic and the United States. As a mix of deception, trickery, and blossoming love sweeps the characters along, will even love itself be threatened by the rapidly unfolding events? Who is the sinister stranger, and is he really trying to kill Hannah? WIll Hannah's introduction to Mormonism force her to choose between that faith and Andrew? Against such a background the scene alternates between the Scottish Lowlands and western and midwestern America while the quest for the missing heirs is anxiously pursued in the face of what seems an impossible deadline and the relentless efforts being made to sabotage the project.This is a fast-paced novel, a fascinating romane with a solid plot and a story line that keeps the reader ever eager to get to the next page.

    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.

    He received his Ph.D. at the Wharton School, University of Pennsylvania. Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.

    This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.

    have in common? Both have sought the advice of Alan Lakein, famous time management expert, in order to minimize the time they waste and to maximize their productive capabilities. Now his practical widwom and amazingly effective simple rules are available to you:How to build your willpowerHow to waste time for pleasure and profitHow to work smarter, not harderAnd much, much moreReading this book can be the wisest investment of your time that you have ever made!