Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    Now, a former Senior Editor for "Maxim gives a crash course on the men behind our favorite labels, including:

    Over three decades he has interviewed and investigated some of the most professional, dangerous and ruthless killers in Ireland. Now Dillon explores their personalities, motivations and bizarre crimes.Many of Ireland's assassins learned their trade in fields and on hillsides in remote parts of Ireland, while others were trained in the Middle East or with Basque separatist terrorists in Spain. Some were one-target-one-shot killers, like the sniper who terrorised the inhabitants of Washington State in the autumn of 2002, while others were bombers skilled in designing the most sophisticated explosive devices and booby traps. Another more powerful group of 'trigger men' were the influential figures in the shadows, who were experts in motivating the killers under their control. All of these men, whether they squeezed the trigger on a high-powered rifle, set the timer on a bomb or used their authority to send others out to commit horrific and unspeakable acts of cruelty, are featured in this book. The Trigger Men takes the reader inside the labyrinthine world of terrorist cells and highly classified counter-terrorism units of British Military Intelligence. The individual stories are described in gripping, unflinching detail and show how the terrorists carried out their ghastly work. Dillon also explores the ideology of the cult of the gunmen and the greed and hatred that motivated assassins in their killing sprees. There are penetrating insights into the mindset of the most infamous assassins: their social and historical conditioning, their callousness......

    Gerald Posner, author of the groundbreaking investigations "Case Closed" and "Why America Slept," has uncovered the hair-raising political-financial-criminal history of the Beach and reveals a tale that, in the words of one character, "makes "Scarface" look like a documentary." From its beginnings in the 1890s, the Beach has been a place made by visionaries and hustlers. During Prohibition, Al Capone had to muscle into its bootlegging and gambling businesses. After December 1941, when the Beach was the training ground for half a million army recruits, even the war couldn't stop the party. After a short postwar boom, the city's luck gave out. The big hotels went bankrupt, the crime rate rose, and the tourists moved on to Disney World and the Caribbean. Even after the Beach hosted both national political conventions in 1972, nobody would have imagined that this sandy backwater of run-down hotels and high crime would soon become one of the country's most important cultural centers.But in 1981, 125,000 Cubans arrived by the boatload. The empty streets of South Beach, lined with dilapidated Art Deco hotels, were about to be changed irrevocably by the culture of money that moved in behind cocaine and crime. Posner takes us inside the intertwined lives of politicians, financiers, nightclub owners, and real estate developers who have fed the Beach's unquenchable desire for wealth, flash, and hype: the German playboy who bought the entire tip of South Beach with $100 million of questionable money; the mayoral candidate who said, "If you can't take their money, drink their liquor, mess with their women, and then vote against them, you aren't cut out for politics"; the Staten Island thug who became king of the South Beach nightclubs only to have his empire unravel and saved himself by testifying against the mob; the campaign manager who calls himself the "Prince of Darkness" and got immunity from prosecution in a fraud case by cooperating with the FBI against his colleagues; and the former Washington, D.C., developer who played hardball with city hall and became the Beach's first black hotel owner.From the mid-level coke dealers and their suitcases of cash to the questionable billions that financed the ocean-view condo towers, the Beach has seen it all. Posner's singular report tells the real story of how this small urban beach community was transformed into a world-class headquarters for American culture within a generation. It is a story built by dreamers and schemers. And a steroid-injected cautionary tale.

    

    They even became friends over the years, but they parted ways when it came to psychology. While Freud's approach was clinical and scientific in the Western sense, Jung started to draw his inspiration from Eastern philosophies and religions. Because of Carl Jung we have today a bridge between the mythological and mysterious world and the world of psychology. His research into dreams and sub-conscious parts of the minds offers riveting insights into human psychology that none before him have been able to. While Freudian psychology is still the branch most taught within universities, there is a large undercurrent of Jungian psychology seeping into our society. Especially the spiritualists and the New Age movement have embraced Jung as a teacher to better understand their own "Shadows" and dark aspects of the psyche. In this short read you will be given a concise and insightful introduction into the world and psychology of Carl Jung.

    A Course given by Neville Goddard over 5 evenings, to include: Consciousness Is The Only Reality - Assumptions Harden Into Fact - Thinking Fourth - Dimensionally - No One To Change But Self - Remain Faithful To Your Idea

    In the lecture Vivekananda clearly told, if there was even a single word of truth, a single word of spirituality in his lectures he owed it to his Master — Ramakrishna, only the mistakes were his own. Swami Vivekananda (12 January 1863 – 4 July 1902), born Narendra Nath Datta, was an Indian Hindu monk and chief disciple of the 19th-century saint Ramakrishna. He was a key figure in the introduction of the Indian philosophies of Vedanta and Yoga to the Western world and is credited with raising interfaith awareness, bringing Hinduism to the status of a major world religion during the late 19th century. He was a major force in the revival of Hinduism in India, and contributed to the concept of nationalism in colonial India. Vivekananda founded the Ramakrishna Math and the Ramakrishna Mission. He is perhaps best known for his speech which began, "Sisters and brothers of America ...," in which he introduced Hinduism at the Parliament of the World's Religions in Chicago in 1893. Born into an aristocratic Bengali family of Calcutta, Vivekananda was inclined towards spirituality. He was influenced by his guru, Ramakrishna, from whom he learnt that all living beings were an embodiment of the divine self; therefore, service to God could be rendered by service to mankind. After Ramakrishna's death, Vivekananda toured the Indian subcontinent extensively and acquired first-hand knowledge of the conditions prevailing in British India. He later travelled to the United States, representing India at the 1893 Parliament of the World Religions. Vivekananda conducted hundreds of public and private lectures and classes, disseminating tenets of Hindu philosophy in the United States, England and Europe. In India, Vivekananda is regarded as a patriotic saint and his birthday is celebrated there as National Youth Day.

    The Deals of Warren Buffett - Volume 1 charts the series of investments that made up that journey. In revealing detail, and with a lucid descriptive style, experienced author and investor Glen Arnold explains Buffett's thinking behind these investment deals and shows how his cumulative returns compounded his wealth over time. In this formative period, from 1941-78, Buffett developed and honed the investment philosophy that would lead him to become so successful as his career progressed. But it was not all plain sailing - Buffett made mistakes along the way - and Arnold shows how Buffett learned through success and failure how to select companies worth backing. Arnold also includes insightful 'learning points' at the end of each chapter, which reveal how investors can learn from the craft of Warren Buffett to improve their own investing. Investments featured in this first volume include: GEICO, American Express, Disney, Berkshire Hathaway, See's Candies, and The Washington Post. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper in The Deals of Warren Buffett!

    With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:• Tap into the new technologies that are changing the way businesses compete• Fuel performance by redesigning your organization’s practices around feedback• Learn techniques to move beyond intuition for better decision making• Understand why your strategy execution isn’t working—and how to fix it• Lead with authenticity by moving beyond your comfort zone• Transform your physical office space to promote creativity and productivityThis collection of best-selling articles includes:• “Reinventing Performance Management,” by Marcus Buckingham and Ashley Goodall• “The Transparency Trap,” by Ethan Bernstein• “Profits Without Prosperity,” by William Lazonick• “Outsmart Your Own Biases,” by Jack B. Soll, Katherine L. Milkman, and John W. Payne• “The 3-D Printing Revolution,” by Richard D’Aveni• “Why Strategy Execution Unravels—and What to Do About It,” by Donald Sull, Rebecca Homkes, and Charles Sull• “The Authenticity Paradox,” by Herminia Ibarra• “The Discipline of Business Experimentation,” by Stefan Thomke and Jim Manzi• “When Senior Managers Won’t Collaborate,” by Heidi K. Gardner• “Workspaces That Move People,” by Ben Waber, Jennifer Magnolfi, and Greg Lindsay• “Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business,” by Marco Iansiti and Karim R. Lakhani

    We cannot choose to avoid philosophy, we can only choose whether we understand it or not. Stefan Molyneux, host of Freedomain Radio – the largest and most popular philosophy show in the world, with over 600 million views and downloads – takes you on a spectacular journey through the most foundational philosophical questions of the ages, clearing up and clarifying the most thorny problems posed by philosophers throughout history: -How do we know what is real? -How do we know what is true? -How do we know what is right? -How do we know what is good? -How do we know we even have a choice? -How do we convince others? These are all questions that we – as individuals and societies – wrestle with every day. These questions have challenged, motivated and plagued mankind for thousands of years. “Essential Philosophy” answers these questions with rigourous, illuminating and entertaining logic, reasoning from deep first principles to spectacular final conclusions. There is no need for confusion, there is no need for despair, there is no need for fear – pick up this book now, absorb the true power of philosophy, and live a rational moral life to the fullest. And then, give “Essential Philosophy” to others, so that the world may one day live in reason and peace.

    This claim is not only false, but its presence in the debate is an insult to science." With these words, the authors begin a detailed analysis of one of the most controversial topics of the day. The authors make a compelling case against claims of a scientific consensus. The purported proof of such a consensus consists of sloppy research by nonscientists, college students, and a highly partisan Australian blogger. Surveys of climate scientists, even those heavily biased in favor of climate alarmism, find extensive disagreement on the underlying science and doubts about its reliability. The authors point to four reasons why scientists disagree about global warming: a conflict among scientists in different and often competing disciplines; fundamental scientific uncertainties concerning how the global climate responds to the human presence; failure of the United Nations Intergovernmental Panel on Climate Change (IPCC) to provide objective guidance to the complex science; and bias among researchers. The authors offer a succinct summary of the real science of climate change based on their previously published comprehensive review of climate science in a volume titled Climate Change Reconsidered II: Physical Science. They recommend that policymakers resist pressure from lobby groups to silence scientists who question the authority of the IPCC to claim to speak for climate science. More than 50,000 copies of the first edition were sold or given away in five months to elected officials, civic and business leaders, scientists, and other opinion leaders. The response from the science community and experts on climate change has been overwhelmingly positive. To meet demand for more copies, we have produced this second revised edition. Changes include a foreword by Marita Noon, at the time executive director of Energy Makes America Great, Inc. Some of the discussion in Chapter 1 has been revised and expanded thanks to feedback from readers of the first edition. Graphs in Chapters 4, 5, and 6 are now full color, and new graphs have been added.

    Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success.Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he can accomplish even more valuable achievements by being generous with his time, talents, and prosperity.Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking wealth. It's destined to become one of the major money books in the twenty-first century.

    Growing up in Jarrow during the Depression years of the 1930s, Geordie worked briefly in a local factory. The lure of adventure prompted him, in 1946, to sign up as a private soldier. It was the first step in a career spanning 40 years in which he saw active service in Germany, Cyprus, the Korean War, and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as on special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. Not long after, a serious road accident put paid to his frontline soldiering career but he found an new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training recruits. He left the SAS in 1972, but could not settle to civilian life. He found himself a job as a storeman in the SAS Quartermaster's storesa job which lasted another 12 years until ill health kept him from marching to the nearest barracks to join up once more.