The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.

    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

    A few years later, Dick expanded to a second location. In 1984, Ed bought the two stores from his father. Today DICK’s Sporting Goods is the largest sporting goods retailer in the country with over 800 locations and close to $9 billion in sales. It’s How We Play the Game tells the absorbing story of a complicated founder and an ambitious son—one who transformed a business by making it more than a business, conceiving it as a force for good in the communities it serves. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and Ed was vocal in sounding the alarm about schools’ underfunding not just of sports but of other extracurriculars, which earned DICK’s even more respect. Ed’s toughest business decision came in the wake of yet another school shooting; this one at Marjory Stoneman Douglas High School in Parkland, Florida, in 2018. The senseless loss of life devastated Ed on many levels and he decided to take action. DICK’s became the first major retailer to pull all semi-automatic weapons from its shelves and raise the age of gun purchase to twenty-one. Despite being a gun owner himself who’d grown up around firearms, Ed’s strategy included destroying the $5 million of assault-style-type rifles then in DICK’s inventory. It was a profit-risking policy that would earn the outrage of some—even threats of harm—but turn Ed into a national hero. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is the insightful story of a man who built one of America's most successful companies by following his heart.

    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

    Let Deduct It! show you how to maximize the business deductions you're entitled to -- quickly, easily and legally. This comprehensive, yet easy to read book is organized into practical categories featuring common deductions, including: start-up expenses operating expenses health deductions vehicles travel entertainment meals inventory equipment and many more The 6th edition is completely updated with all the latest tax information, eligibility requirements and tax rates for 2008 returns. Whether your business is just starting or well-established, Deduct It! is indispensable to your venture.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    That had always been my rule. But that was before Race True.The moment I saw her, I wanted her. But there was a problem. She wasn’t just another pretty face—no, she was my first client at ALFA PI. My take-what-I-want attitude shouldn't include her, but how the hell can I be expected to keep my hands off?The danger that followed her had my protective instincts in overdrive. And as the clock ticked down, the choice was laid out before me: save her career or risk everything and have her in my bed. Could I put aside my wants for her needs? Or would my selfishness destroy everything in the process?UNLAWFUL DESIRE - ALFA #2No matter how hard I tried to push her away, fate thrust us together again.Screw relationships. Simple worked. Feelings weren’t on the line, hearts weren’t able to be broken, and I could keep my life simple.My friends told me to move on and find the “one,” but I wasn’t ready to love again.Until I met her. A dirty-mouthed temptress with a killer body that had me questioning everything. I knew I could ruin her forever, but not without losing myself. I wouldn’t do it.. But Georgia Phillips was innocent, pure, and total perfection. I wouldn’t be the one to strip her bare and break her heart.I swore I’d never call another woman mine, but that was before I almost lost her…WICKED IMPULSE - ALFA #3There's only one thing worse than dating a friend's sister sleeping with his mother.Fran DeLuca's known for her bossy, overbearing personality almost as much as for her love of nylon tracksuits. But when someone runs off with fifty thousand dollars, she becomes involved in an ALFA investigation and catches the eye of silver fox biker, Bear.Bear North, ALFA's resident bad boy, has never thought of Fran as anything more than his buddy's mom. When she trades in her elastic pants and orthopedic tennis shoes for a pair of skintight jeans and high heels, he takes notice of the fifty-something MILF.When the money trail leads closer to Fran than expected, Bear takes charge of the investigation and will do anything to protect her. Can Bear track a thief, claim Fran, and keep Morgan DeLuca in the dark long enough to solve the case?GUILTY SIN - ALFA #4When a mission puts a woman under Ret’s protection, he and his longtime girlfriend Alese welcome her into their home. What starts out as a friendship rooted in trust ignites into a romance far bigger than any of them expect.Love isn’t always neat, and sometimes it can’t be confined to an even number.Get ready for the hottest book of this STANDALONE SERIES yet. Ret is prepared to make you beg.

    Representatives Michele Bachmann, Trent Franks, Louie Gohmertt, Tom Rooney and Lynn Westmoreland asked federal inspectors general if the fact that Huma Abedin, Hillary Clinton’s deputy chief of staff, has three close family members who were intimately connected to the Muslim Brotherhood might be affecting U.S. foreign policy, they were called “McCarthites” and “Islamophobes.” But as Frank Gaffney shows in this shocking pamphlet, it is actually worse than these members of Congress imagined. Abedin was herself deeply involved in Brotherhood organizations in the U.S. and she is, moreover, only one of many individuals with Islamist ties now working in sensitive government roles. Gaffney tells who they are, how they are making U.S. social and political institutions friendlier to Islamism, and how they may have tilted U.S. foreign policy in the Brotherhood’s direction.

    Most of us habitually carry our mindset and emotional state from one of these activities to the next - and all too often this has negative, occasionally disastrous consequences.For years we've been told it's getting the 'big' stuff right that gives us balance and makes us happy: the holidays, the audacious goals, the pay rises. But in our hearts we know it's really the small stuff: a great result at work, our welcome home, an absorbing conversation, a game with the kids.This book is all about getting the small stuff right - not 'sweating' it, but making it much more rewarding, much more often. It's about using the 'Third Space' (that moment of transition between a first activity and the second that follows it), to mentally 'show up' right for whatever comes next. Gaining control of the Third Space will empower you to do this any time and every time. You will consistently be your best for your work, your family, your friends and yourself - and you will find that the key to balance and happiness was always there waiting for you in the Third Space.Includes a foreword by Stephen Lundin, author of Fish.

    Entrepreneur and business coach Brian Dixon knows firsthand, and after one too many burned bridges and failed projects, he set out to discover the secret to living a life that matters and finding work you love.In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything, including:Why your family actually helps you succeed, and how to see your kids as a legacy instead of a liabilityThe fastest, safest way to deal with the difficult people in your lifeA 10-step method to create your own personal mission statementThe #1 key to unlocking a powerful networkPlus, you get 11 powerful mindset hacks including Brian's life-changing morning practicePerfect for anyone looking to better live their purpose--whether a business executive, employee, stay-at-home mom, college graduate, entrepreneur, pastor, etc.--and lean into your home team as you move forward with clarity and confidence.Brian says, "When we really get down to it, our main legacy will be the investment we made in people."What's yours

    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:Communicate more effectivelyProvide constructive feedbackPrevent and resolve conflictBring out their strongest leadership skillsDiscover methods for professional developmentWork better in teams