His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.

    The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position.A concise handbook for applying proven leadership lessons in tough times Written by Bill George one of America's most trusted business leaders and author of True North and Authentic LeadershipOffers realistic actions leaders can take to put their companies on the right long-term path Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.

    Today, we work longer hours, at weekends, at home and on the move - while the office is only ever a click away via smartphones and the Internet. But as much as we assume that this is the price of success - it doesn't have to be this way. Martin Bjergegaard and Jordan Milne are here to show you how to build your business into something big, sustainable and widely recognized - and still lead a happy, whole and balanced life.In sixty-six short insights, they re­veal strategies and methods which will allow you to combine professional success with putting friends, family and happiness first. Their Efficiency Boosters will increase your effectiveness, while you'll learn all about how to avoid Time and Energy Wasters and build aNew Mindset that gives you to optimism and enthusiasm needed to succeed. So wave goodbye to guiltily checking your emails on a date, or getting home when your children are already in bed - this is your route to winning on every level.

    Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.

    The emergence of business “model” (not plan) courses, tools, and competitions are a step in the right direction. The focus of these new activities is engaging aspiring entrepreneurs in customer discovery and developing and testing a business model canvas.While this is a viable approach and valuable lesson in entrepreneurship education, business models only begin to take shape when a new venture idea is formulated. Customer discovery requires having a product or service concept in the mind of the entrepreneur. Without the idea for the product or service itself, no business model nor customer discovery can begin.It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills. The Opportunity Analysis Canvas is an innovative tool for identifying and analyzing entrepreneurial ideas.