Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    Gratitude is considered the single best - and most impactful - intervention of the science of positive psychology. When we are cultivating gratitude, we change the way we feel which changes the way we act, and hence our results.Being grateful for everything you have in life and even the things you don’t have yet will change everything.The more grateful you become, the better your life will get. There are so many reasons to be thankful. Unfortunately, many of us forget about them because we are so busy doing other things all the time.In this practical and straightforward guide, you will learn seven simple exercises that will help you to reap the scientifically proven benefits of gratitude like being happier, sleeping better, getting rid of headaches and anxiety and much more.The Life-Changing Power of Gratitude will give you the tools you need to achieve the happiness, health and wealth you have always desired.Gratitude recharges you with energy, boosts your self-worth, and is directly linked to physical and mental well-being. It leads you directly to happiness, and is the best antidote to anger, envy, and resentment. in this simple book you will learn: That gratitude is a choice and how to choose it mindfully every day in five minutes or less How to start feeling gratitude in your life in a real and simple way Exactly when and how to practice gratitude to achieve maximum results and benefits How long you have to be grateful every day How to get in a state of gratitude - even when you think you have absolutely nothing to be grateful for Why gratitude is the best antidote against anger, sadness, envy, and other painful emotions How gratitude impacts your relationships positively How to reprogram your mind and see more of the good and more opportunities How to be grateful even in hard times What you can be grateful for in YOUR life How to take your attitude of gratitude to the next level One easy method to skyrocket your happiness and decrease depression How to boost the effects of gratitude even more …and much more…The attitude of gratitude can make the difference between loving and hating your job. Between a happy marriage and divorce. Between a blooming social life or sitting at home alone.Don’t get fooled by the simplicity of the exercises Reklau mentions. They are truly life-changing. And the best is: You can start small. These small changes over time will cause significant, measurable results.

    With the turn of each page, Liz Fourez leads you on a tour through her family’s house, restored to its 1940s rustic farm style, and teaches you how to make each handmade decoration yourself. The projects require minimal effort, yet add instant charm to any room. With your blue jeans on and a few of the most basic supplies in hand, you’ll be on your way to your dream home in no time.You’ll learn how to make a custom wood Family Name Sign for your living room, a Wooden Boot Tray on Casters for the entryway, a Ruffled Stool Slipcover for the kitchen and a Rustic Wooden Frame for the bedroom, plus decorations for the office, bathroom, kids’ bedroom and playroom. Farmhouse style is about cultivating a connection among family, home and nature; A Touch of Farmhouse Charm helps you bring the warmth and beauty of simpler times to your modern life naturally.

    This perfect guide for both seasoned and novice seaglunkers reveals how to locate the best beaches and predict optimum conditions; understand coastal access laws; determine the personal and professional value of sea glass; and identify the source of individual fragments.

    The result is an enthralling combination of powerful technical wisdom and the philosophical elucidation offered to martial artists by Buddhism, Shintoism, Confucianism, and Taoism. From the metaphor of the Four Elements and fundamentals of physical practice and strategy to an offering of Zen wisdom on the "way" of nature, "Musashi's Book of Five Rings" is as profound and important a book on martial arts as you will find.

    With extensive biblical knowledge and a fresh, contemporary perspective, Bruce Bickel and Stan Jantz provide an easy-to-understand approach to God's written message as they:provide a user-friendly overview of the origin, themes, and context of the Biblepack in maps, references, learning aids, and useful detailsreveal God's love and plan of salvation for humankindencourage study with a personal three month planThis is a must-have resource for readers who have been planning to get serious about Bible study—longtime believers, new Christians, Bible study leaders, and even seekers who want to read the Bible for the first time.Formerly titled Bruce & Stan's® Guide to the Bible.

    In a short time, it can enhance your skills in reading, writing, learning, note taking, brainstorming, planning, productivity, and so much more.

    With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.

    But do visitors see it that way? Church consultant Gary McIntosh invites readers to take a look at their church through the eyes of visitors and potential visitors. His starting point, grounded in an understanding of God as a "welcomer," is that churches should see those who enter their doors as not merely visitors, but as guests, and themselves as gracious hosts. This practical book offers sound advice on assessing and improving the ways in which churches attract people, welcome them, do follow-up, and bring them into the church family. It also offers suggestions for making a welcoming attitude part of the very fabric of the local church.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    Perhaps you’re afraid that if you try, you’ll fail. The startling truth is this: Just about anyone can do great things, can live a life that’s remarkable, purposeful, excellent, and yes, even heroic. If you want to be a hero, you can be. How? That’s what this book is all about. Will you choose to do it? Will you decide to journey heroically, instead of spending your life merely marking time? If so, this is the book for you. Welcome to your heroic journey.

    Colin draws back the curtain on his own chic, passionate, 120-miles-per-hour life, revealing how to create and entertain in an inviting home, garner respect in the workplace, and travel with ease and comfort. No matter how or where you live, or whatever your personal style may be, Colin Cowie Chic will place you on the fast track to experiencing life to the fullest. This immensely practical handbook offers step-by-step instructions on everything from workplace etiquette to the art of no-sweat, fuss-free travel. Colin also takes the guesswork out of navigating today’s social situations with the kind of charm and confidence that will get you invited back anywhere you want! The invaluable details he shares include:Home:Essential comforts for every roomKitchen decorating ideasStorage and organization shortcutsKnow-how for being or hosting a guestEntertaining: A wine-and-cheese primerOptions for stunning table settingsA no-fail hangover cure Travel:Unbeatable jet-lag remediesRoad-trip guidelinesA must-have packing listWork:Tips for motivating employees and coworkersDesk etiquette for the officeAnd much more!Packed with detailed lists, gorgeous photographs, and helpful illustrations, this is the only guidebook you’ll ever need to live a beautiful, elegant life (as you should!).

    Preparing Fido’s food at home may seem daunting, but it’s really not, says Lew Olson in Raw & Natural Nutrition for Dogs. Olson discusses canine nutritional needs and explains the research on how home-prepared foods, particularly raw foods, can meet pets’ needs better than commercial, processed dog food. Step-by-step instructions and recipes make preparation easy. The book includes charts with the recipes, instructions on keeping diets simple and balanced, guidelines on preparation, suggestions for finding ingredients, and how much to feed a dog by body weight. There are recipes for healthy adult dogs as well as guidelines for puppies, senior dogs, and dogs with health conditions including pancreatitis, renal problems, gastric issues, allergies, heart disease, liver disease, and cancer. Pet owners seeking to give their dogs a better coat, better skin, and healthier teeth and gums, as well as longer lives and more stable temperaments, are sure to welcome this book.

    As a comprehensive and powerful application of the biblical call to mission, Winning on Purpose sets forth the Accountable Leadership strategy. This model of leadership brings together standards for mission, boundaries, and accountability, and then shows how these standards come to life through the performance of four key players: the board, the pastor, the staff, and the congregation. To read a sample from the book click here