Book picks similar to
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler
marketing
business
non-fiction
marketing-communication
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
Jonathan A. Knee - 2009
By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market
Gil Morales - 2010
O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market in 7 Years is a detailed look at how to trade using William O'Neil's proven strategies and what it was like working side-by-side with Bill O'Neil. Under various market conditions, the authors document their trades, including the set ups, buy, add, and sell points for their winners. Then, they turn the magnifying glass on themselves to analyze their mistakes, including how much they cost them, how they reacted, and what they learned.Presents sub-strategies for buying pocket pivots and gap-ups Includes a market direction timing model, as well as updated tools for selling stocks short Provides an inside view of the authors' experiences as proprietary, internal portfolio managers at William O'Neil + Company, Inc. from 1997-2005 Detailing technical information and the trading psychology that has worked so well for them, Trade Like an O'Neil Disciple breaks down what every savvy money manager, trader and investor needs to know to profit enormously in today's stock market.
It's Not About the Money
Bob Proctor - 2008
The ancient laws of attraction are explained in plain language and applied in an economic framework—a new perspective not found in other popular explications of these principles. A path to prosperity is offered in tandem with guidance for achieving harmony in both professional and personal spheres while strategies to overcome destructive thinking patterns and to sustain the flow of wealth while channeling it constructively are delineated. Profiles of individuals who pursued their passion rather than profit, and subsequently reaped immense rewards, will inspire those seeking to transform their lives.
Laughing at Wall Street: How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too
Chris Camillo - 2011
He is an ordinary person with a knack for identifying trends and discovering great investments hidden in everyday life. In early 2007, he invested $20,000 in the stock market, and in three years it grew to just over $2 million. With Laughing at Wall Street, you'll see: -How Facebook friends helped a young parent invest in the wildly successful children's show, Chuggington--and saw her stock values climb 50% -How an everyday trip to 7-Eleven alerted a teenager to short Snapple stock--and tripled his money in seven days -How $1000 invested consecutively in Uggs, True Religion jeans, and Crocs over five years grew to $750,000 -How Michelle Obama caused J. Crew's stock to soar 186%, and Wall Street only caught up four months later! Engaging, narratively-driven, and without complicated financial analysis, Camillo's stock picking methodology proves that you do not need large sums of money or fancy market data to become a successful investor.
The Money Formula: Dodgy Finance, Pseudo Science, and How Mathematicians Took Over the Markets
Paul Wilmott - 2017
Written not from a post-crisis perspective – but from a preventative point of view – this book traces the development of financial derivatives from bonds to credit default swaps, and shows how mathematical formulas went beyond pricing to expand their use to the point where they dwarfed the real economy. You'll learn how the deadly allure of their ice-cold beauty has misled generations of economists and investors, and how continued reliance on these formulas can either assist future economic development, or send the global economy into the financial equivalent of a cardiac arrest. Rather than rehash tales of post-crisis fallout, this book focuses on preventing the next one. By exploring the heart of the shadow economy, you'll be better prepared to ride the rough waves of finance into the turbulent future. Delve into one of the world's least-understood but highest-impact industries Understand the key principles of quantitative finance and the evolution of the field Learn what quantitative finance has become, and how it affects us all Discover how the industry's next steps dictate the economy's future How do you create a quadrillion dollars out of nothing, blow it away and leave a hole so large that even years of "quantitative easing" can't fill it – and then go back to doing the same thing? Even amidst global recovery, the financial system still has the potential to seize up at any moment. The Money Formula explores the how and why of financial disaster, what must happen to prevent the next one.
Maestro: Greenspan's Fed and the American Boom
Bob Woodward - 2000
In Maestro, Bob Woodward uses his proven interviewing and research techniques to take you inside the Fed and Greenspan's thinking. Woodward presents the Greenspan years as a gripping narrative, a remarkable portrait of a man who has become the symbol of American economic preeminence.
The Little Book of Sideways Markets: How to Make Money in Markets That Go Nowhere
Vitaliy N. Katsenelson - 2010
Katsenelson gives a lucid explanation of today's markets with sound advice about how to make money while avoiding the traps that the market sets for exuberant bulls and frightened bears alike." -- Thomas G. Donlan, Barron's "A thoroughly enjoyable read. Provides a clear framework for equity investing in today's 'sideways' and volatile markets useful to everyone. Clear thinking and clear writing are not often paired - well done!" -- Dick Weil, CEO, Janus Capital Group"The bible for how to invest in the most tumultuous financial market environment since the Great Depression. A true guidebook for how to build wealth prudently." -- David Rosenberg, Chief Economist & Strategist, Gluskin Sheff + Associates Inc."A wonderful, grounded read for new and seasoned investors alike, Katsenelson explains in plain English why volatility and sideways markets are a stock picker's best friend." -- The Motley Fool, www.Fool.comPraise for Active Value Investing"This book reads like a conversation with Vitaliy: deep, insightful, inquisitive, and civilized." -- Nassim Nicholas Taleb, author of The Black Swan"Thoroughly enjoyable . . for the thoughtful and often entertaining way in which it is delivered. . . Katsenelson takes his reader step by step into the mind of the value investor by relating, in a fictional addendum to Fiddler on the Roof, the story of Tevye's purchase of Golde, the cow. He also describes his own big-time gambling evening (he was willing to lose a maximum of $40) and that of a half-drunken, rowdy fellow blackjack player to stress the importance of process. He then moves on to the fundamental principles of active value investing. What differentiates this book from so many others on value investing is that it describes, sometimes through the use of case studies, the thinking of a value investor. Not just his models or his metrics but his assessments. Katsenelson is an empiricist who weighs facts, looks for contraindications, and makes decisions. He makes value investing come alive. This may be a little book, but it's packed with insights for both novices and experienced investors. And it is a delight to read." --Seeking Alpha
Mastering Ethereum: Building Smart Contracts and DApps
Andreas M. Antonopoulos - 2018
This platform enables you to run decentralized applications (DApps) and smart contracts that have no central points of failure or control, integrate with a payment network, and operate on an open blockchain. With this practical guide, Andreas M. Antonopoulos and Gavin Wood provide everything you need to know about building smart contracts and DApps on Ethereum and other virtual-machine blockchains.Discover why IBM, Microsoft, NASDAQ, and hundreds of other organizations are experimenting with Ethereum. This essential guide shows you how to develop the skills necessary to be an innovator in this growing and exciting new industry.Run an Ethereum client, create and transmit basic transactions, and program smart contractsLearn the essentials of public key cryptography, hashes, and digital signaturesUnderstand how wallets hold digital keys that control funds and smart contractsInteract with Ethereum clients programmatically using JavaScript libraries and Remote Procedure Call interfacesLearn security best practices, design patterns, and anti-patterns with real-world examplesCreate tokens that represent assets, shares, votes, or access control rightsBuild decentralized applications using multiple peer-to-peer (P2P) components
Warren Buffett: 9 Daily Habits of Warren Buffett [Entrepreneur, Highly Effective, Motivation, Rich, Success]
Isaac Fox - 2017
Traditional, effective and fast to implement, these 9 habits change the way you live instantly. A "must have" book that challenges all the rules of the game and establishes a new approach towards life. This smooth and short read, with each habit supported by scientific facts, changes your life with the breath-taking and real life daily secrets of the billionaire!
The Effective Executive
Peter Drucker - 2018
Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.
Leadership
Tom Peters - 2005
These small-format books take Tom Peters' key ideas from "Re-imagine! and revise and update them with Peters' latest ideas.
The Fine Print: How Big Companies Use "Plain English" to Rob You Blind
David Cay Johnston - 2011
A big reason is that so little of the news . . . addresses the private, government-approved mechanisms by which price gouging is employed to redistribute income upward.”You are being systematically exploited by powerful corporations every day. These companies squeeze their trusting customers for every last cent, risk their retirement funds, and endanger their lives. And they do it all legally. How? It’s all in the fine print.David Cay Johnston, the bestselling author of Perfectly Legal and Free Lunch, is famous for exposing the perfidies of our biggest institutions. Now he turns his attention to the ways huge corporations hide sneaky stipulations in just about every contract, often with government permission.Johnston has been known to whip out a utility bill and explain line by line what all that mumbo jumbo actually means (and it doesn’t mean anything good, unless you happen to be the utility company). Within all that jargon, disclosed in accordance with all legal requirements, lie the tools these companies use to rob you blind. Even worse is what’s missing—all the contractually binding clauses that companies hide elsewhere yet still enforce and abuse. Consider, for example, how:An insurance company repeatedly delayed paying for a paralyzed man’s vital care despite court orders to pay up. Laws in nineteen states let companies like Goldman Sachs, General Electric, and Procter & Gamble pocket the state income taxes withheld from their workers’ paychecks for up to twenty-five years. A little-known government rule gives safety waivers to deadly industrial facilities secretly located underneath schools and playgrounds. The “FCC Charge” on your phone bill, which appears to be a government fee, actually goes straight to the phone company.Johnston shares solutions you can use to fight back against the hundreds of obscure fees and taxes that line the pockets of big corporations, and to help end these devious practices once and for all.
Kakeibo: The Japanese Art of Budgeting Saving Money
Fumiko Chiba - 2017
But at the heart of all this is the
kakeibo
: the budgeting journal used to set saving goals and spend wisely.It's simple: at the beginning of each month you sit down with your kakeibo and think about how much you would like to save and what you will need to do in order to reach your goal. There is space to jot down your weekly spending and reflect on the month just gone.A kakeibo ensures helps make saving a part of your everyday life, while also giving you the opportunity to reflect and improve every month.Get a grip on your spending and start to achieve your goals, by finding ways to save for the things that really matter in your life.Don't give up what you want most for what you want now . . . This is the Japanese Journal that puts more money in YOUR pocket every month.'The simple art of keeping track of your finances . . . this is about being financially mindful rather than letting a gadget do the thinking for you' The Sunday Times
Deal Me in: Twenty of the World's Top Poker Players Share the Heartbreaking and Inspiring Stories of How They Turned Pro
Stephen John - 2009
Poker's biggest players, such as Phil Ivey (2009 WSOP Main Event Finalist), Johnny Chan, Phil Hellmuth, Doyle Brunson and Daniel Negreanu give first-person accounts of their personal journeys and the key moments in their rise to the top of the poker pantheon. These stories will teach, inspire and make you laugh. Deal Me In humanizes the larger-than-life personalities, allowing the reader to understand more about poker strategy through the trials and errors of the best players in the game. Each poker legend tells his or her own story in the book including: Doyle Brunson, Phil Hellmuth, Daniel Negreanu, Phil Ivey, Annie Duke, Johnny Chan, Chris Jesus Ferguson, Carlos Mortensen, Chau Giang, Jennifer Harman, Allen Cunningham, Howard Lederer, Erik Seidel, Chad Brown, David Devilfish Ulliott, Layne Flack, Scotty Nguyen, Annette Obrestad, Tom Dwan and the 2008 Main Event winner Peter Eastgate.