Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    I was left with such an unusual feeling that I didn't at first realise what it was, and then I remembered: optimism. I hope everyone with the slightest interest in the way the world works will read it' PHILIP PULLMAN ______Good news: the solutions to our problems already exist.Great news: a once-in-a-generation appetite for change means we can make them happen.The challenges we face are daunting, but in Go Big Ed Miliband shows that the scale of what is possible is far greater. We are at a rare moment in history when people everywhere see the need for big change. Meanwhile, practical and proven ways exist for tackling everything from inequality to the climate crisis - if you know where to look and have the courage to think big.Ed Miliband has captured imaginations with his award-winning hit podcast Reasons to be Cheerful, which discovers brilliant people all around the world who are successfully fixing problems, transforming communities and pioneering global movements. From a citizens' assembly in Mongolia to the UK's largest walking and cycling network in Greater Manchester, from flexible working in Finland to the campaign for the first halal Nando's in Cardiff, Go Big draws on the most imaginative and ambitious of these ideas to provide a vision for how to remake society. The future is not yet written. It's our job to write it. Go Big shows us how. ______'Inspired and inspiring, Miliband calls upon us to rise to our challenges with courageous boldness' CHRISTIANA FIGUERES, Lead Negotiator of the UN Paris Climate Agreement''Go big' should be the rallying cry of progressives around the world' RUTGER BREGMAN, author of Humankind*A Guardian, Evening Standard and New Statesman Book to Look Out for in 2021*_____(*WARNING - Contains genuinely big ideas that may inspire* Solutions cover: Green New Deal - Affordable Housing - Universal Social Inheritance - A Care Economy - Reining In Big Tech - Citizens' Assemblies - Votes At 16 - A Devolution Revolution - Fossil Fuel Divestment - Community Wealth Building and many, many more)

    Healy, Ph.D., examines how television, video games, and other components of popular culture compromise our children's ability to concentrate and to absorb and analyze information. Drawing on neuropsychological research and an analysis of current educational practices, Healy presents in clear, understandable language: -- How growing brains are physically shaped by experience -- Why television programs -- even supposedly educational shows like Sesame Street -- develop "habits of mind" that place children at a disadvantage in school -- Why increasing numbers of children are diagnosed with attention deficit disorder -- How parents and teachers can make a critical difference by making children good learners from the day they are born

    It is simple to do, easily explained and works for both severe and mild problems from aged three to early teenage. Many, if not most, parents feel that their children may have missed out in some way during the early years. Offering a simple, relatively trouble-free self-help method for putting that right is what parents are waiting for. "This book is written in highly accessible language", assures Oliver James. "The method is explained as simply as possible, illustrated with cases". "Love Bombing is a very simple technique which helps most children from aged three to early teenage. Because so many parents are, or have had, periods of living very busy or miserable or complicated lives, most of us need to reconnect with our children from time to time. Love Bombing does the job," explains James.

    Louis Cardinals in 2012. While Matheny has enjoyed immediate success, leading the Cards to the postseason three times in his first three years, people have noticed something else about his life, something not measured in day-to-day results. Instead, it’s based on a frankly worded letter he wrote to the parents of a Little League team he coached, a cry for change that became an Internet sensation and eventually a “manifesto.”    The tough-love philosophy Matheny expressed in the letter contained his throwback beliefs that authority should be respected, discipline and hard work rewarded, spiritual faith cultivated, family made a priority, and humility considered a virtue. In The Matheny Manifesto, he builds on his original letter by first diagnosing the problem at the heart of youth sports−hint: it starts with parents and coaches−and then by offering a hopeful path forward. Along the way, he uses stories from his small-town childhood as well as his career as a player, coach, and manager to explore eight keys to success: leadership, confidence, teamwork, faith, class, character, toughness, and humility.     From “The Coach Is Always Right, Even When He’s Wrong” to “Let Your Catcher Call the Game,” Matheny’s old-school advice might not always be popular or politically correct, but it works. His entertaining and deeply inspirational book will not only resonate with parents, coaches, and athletes, it will also be a powerful reminder, from one of the most successful new managers in the game, of what sports can teach us all about winning on the field and in life.

    Morgan shows managers how to break free of management fads by understanding the strengths and weaknesses of management metaphors and applying them to organizational life.

    It can't start from scratch, and it can't fire all its teachers and principals when students do poorly. Great charter schools can only serve a tiny minority of students. Whether we like it or not, most of our youngsters willcontinue to be educated in mainstream public schools.The good news, as David L. Kirp reveals in Improbable Scholars, is that there's a sensible way to rebuild public education and close the achievement gap for all students. Indeed, this is precisely what's happening in a most unlikely place: Union City, New Jersey, a poor, crowded Latino communityjust across the Hudson from Manhattan. The school district--once one of the worst in the state--has ignored trendy reforms in favor of proven game-changers like quality early education, a word-soaked curriculum, and hands-on help for teachers. When beneficial new strategies have emerged, like usingsophisticated data-crunching to generate pinpoint assessments to help individual students, they have been folded into the mix.The results demand that we take notice--from third grade through high school, Union City scores on the high-stakes state tests approximate the statewide average. In other words, these inner-city kids are achieving just as much as their suburban cousins in reading, writing, and math. What's even moreimpressive, nearly ninety percent of high school students are earning their diplomas and sixty percent of them are going to college. Top students are winning national science awards and full rides at Ivy League universities. These schools are not just good places for poor kids. They are good placesfor kids, period.Improbable Scholars offers a playbook--not a prayer book--for reform that will dramatically change our approach to reviving public education.

    Each archetype brings a power and a gift, a secret key to his woman’s love and desire. Open Her will inspire a man to love his masculinity and to know the power it holds to open a woman to ever deepening states of pleasure and love.

    In this short and powerful book, renowned peace activist Michael Nagler challenges this assertion, demonstrating that nonviolence succeeds through aggressively strategic and sustained action. It demands greater courage and discipline than violence.Distilling the core theories of nonviolence and drawing deeply from the lives of leaders such as Mahatma Gandhi and Martin Luther King Jr., this action-oriented handbook offers both guidance for nonviolent resistance and advice for building constructive movements capable of restructuring the very bedrock of society. Nagler also includes stories of successful nonviolent resistance that have been ignored by the mass media. The book features a list of resources that offer pathways to immediate action and engagement with the peace movement worldwide.

    It was the end. When it came to my dad though, no amount of rational thought could outweigh my feelings. I watched the footage over and over again, trying to validate my hopes and dreams, believing there was a minute possibility he made it out of the building alive.”After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father’s death. With heartbreaking vulnerability, he details how his incessant quest resulted in a devastating act of violence that stripped his innocence as a young man. As Matt spirals down a bottomless pit of drug abuse, he willfully risks his life in search of the next high—all in an attempt to forget his past.  Now at twenty-eight years old and sober, he recounts his unique story—one full of heartbreak and despair, grief and uncertainty, but most importantly, happiness and hope. The lesson he teaches us is clear but intricate: No matter how far you fall, you can always rise again. No matter how far you stray, you can always find your way home. And no matter how wide you sway, you can always pick up the pieces and stand tall.

    Children who are externally directed make decisions based on the peer groups, violent movies, sexually explicit television shows, and rap lyrics that permeate their lives. When children are self-directed, on the other hand, they use their power of reason like a sword to cut through the jungle of external influences. Fortunately, the author shows us, it is never too late to foster in our children the ability to weigh options, consider sources, and think for themselves. Filled with real-life examples, humorous anecdotes, and countless interviews with parents, children, and teachers, Raising Children Who Think for Themselves Identifies the five essential qualities of self-directed children Outlines the seven strategies necessary for parents to develop these qualities in their children Addresses nearly one hundred child-raising challenges—from body piercing to whining wars—and offers solutions to help encourage self-direction

    After what can only be defined as a cosmic experience when a flower broke up a fight in his classroom, he saw a way to start tackling his school’s problems: plants. He flipped his curriculum to integrate gardening as an entry point for all learning and inadvertently created an international phenomenon. As Ritz likes to say, “Fifty thousand pounds of vegetables later, my favorite crop is organically grown citizens who are growing and eating themselves into good health and amazing opportunities.”The Power of a Plant tells the story of a green teacher from the Bronx who let one idea germinate into a movement and changed his students’ lives by learning alongside them. Since greening his curriculum, Ritz has seen near-perfect attendance and graduation rates, dramatically increased passing rates on state exams, and behavioral incidents slashed in half. In the poorest congressional district in America, he has helped create 2,200 local jobs and built farms and gardens while changing landscapes and mindsets for residents, students, and colleagues. Along the way, Ritz lost more than 100 pounds by eating the food that he and his students grow in school. The Power of a Plant is his story of hope, resilience, regeneration, and optimism.

    We probably took care with our homework. Along the way we surely learnt intriguing things about equations, the erosion of glaciers, the history of the Middle Ages, and the tenses of foreign languages.But why, despite all the lessons we sat through, were we never taught the really important things that dominate and trouble our lives: who to start a relationship with, how to trust people, how to understand one's psyche, how to move on from sorrow or betrayal, and how to cope with anxiety and shame?The School of Life is an organisation dedicated to teaching a range of emotional lessons that we need in order to lead fulfilled and happy lives - and that schools routinely forget to teach us. This book is a collection of our most essential lessons, delivered with directness and humanity, covering topics from love to career, childhood trauma to loneliness. To read the book is to be invited to lead kinder, richer and more authentic lives - and to complete an education we began but still badly need to finish. This is homework to help us make the most of the rest of our lives.

    Drawing on a program she has honed in schools around the country over the last fifteen years, Little Big Minds guides parents and educators in introducing philosophy to K-8 children in order to develop their critical thinking, deepen their appreciation for others, and brace them for the philosophical quandaries that lurk in all of our lives, young or old.Arranged according to themes-including prejudice, compassion, and death-and featuring the work of philosophers from Plato and Socrates to the Dalai Lama and Martin Luther King Jr., this step-by-step guide to teaching kids how to think philosophically is full of excellent discussion questions, teaching tips, and group exercises.

    The book helps parents, teachers, and other adults in middle school settings to understand the social dilemmas and other issues that kids today face. Author Michelle Icard covers a large range of topics, beginning with helping us understand what is happening in the brains of tweens and how these neurological development affects decision-making and questions around identity. She also addresses social media, dating, and peer exclusion. Using both recent research and her personal, extensive experience working with middle-school-aged kids and their parents, Icard offers readers concrete and practical advice for guiding children through this chaotic developmental stage while also building their confidence.