The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter


Joseph Henrich - 2015
    On the one hand, we struggle to survive on our own in the wild, often unable to solve basic problems, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced innovative technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into environments across the globe. What has enabled us to dominate such a vast range of environments, more than any other species? As this book shows, the secret of our success lies not in our innate intelligence, but in our collective brains--in the ability of human groups to socially interconnect and learn from one another.Drawing insights from lost European explorers, clever chimpanzees, hunter-gatherers, neuroscientists, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Further on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and that this particular culture-gene interaction has propelled our species on an extraordinary evolutionary trajectory.Tracking clues from our ancient past to the present, "The Secret of Our Success" explores how our cultural and social natures produce a collective intelligence that explains both our species' immense success and our human uniqueness.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


Oren Klaff - 2011
    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

The Bible in a Nutshell


Casper Rigsby - 2014
    With an estimated word count of well over 700,000 words, the book is not an undertaking for the casual reader. The book can be a very tedious and boring read. This turns many people off from wanting to commit any time to understanding the foundational doctrine of Christianity. However, as atheists we really need to have at least a basic understanding of the Bible if we are going to make a judgment call about the religion. No matter which sect of Christianity someone subscribes to, the Bible is the foundation of Christian belief. This book is a mere 7,000 words to tell a slimmed down version of the basic story of the Bible. This book focused on the narrative rather than any underlying allegory or metaphor inherent in the narrative. The author attempts to challenge the notion of biblical literalism by showing that the story in its most basic form is simply too fantastic for any rational person to believe.

Public Speaking: Storytelling Techniques for Electrifying Presentations


Akash Karia - 2013
     Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.

Where the Girls Are: Growing Up Female with the Mass Media


Susan J. Douglas - 1994
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Mama Mia: A Memoir of Mistakes, Magazines and Motherhood


Mia Freedman - 2009
    Having a career can be hard. Having a successful relationship can be hard. But all three at once?This is not a book about having it all. Or not having it all. When she became an editor at 24 and had a baby nine months later, Mia Freedman simply knew she wanted to be successful at everything she did, at home and at work. And then she woke up. Over the next decade she would experience the giddy highs and guilty lows of being a working mother.She would manage a staff of 70 but forget to pick up her son from after-school care. Twice.She would create sealed sections by day and read bedtime stories by night. She would wear a maternity bra under fashion-forward clothes that would make her look like a lactating cast member from Cirque du Soleil. She would rock the magazine world by using larger models and then be blasted by some feminists for not doing enough.Newspaper columnist, author and former magazine editor Mia Freedman has been called the voice of her generation, and in Mama Mia she writes candidly about the myth of perfection so many high profile women try to maintain. From the heartbreak of infertility to the joy of pregnancy this book is about being a wife, mother, friend, daughter, boss, employee and media personality -- all at once.It's about kicking big life goals early and often, and the surprising things that happen when you walk away from everything you thought you wanted.

Practicing Radical Honesty: How to Complete the Past, Live in the Present, and Build a Future with a Little Help from Your Friends


Brad Blanton - 2000
    It talks straight, hard and true to the heart of the human condition, pulling no punches. It gives us simple yet revolutionary tools to break out of our minds and into a direct and immediate perception of exactly where we are - then shows us how we can together create a world that works for everyone.The book is divided into five sections:1. True Individuality2. Community and Compassion3. Creating Your Own Destiny4. How To Speak and Listen Your Projects Into Reality5. Paradigms And Contexts: The Revolution of Consciousness as Political Change

Designing Brand Identity: An Essential Guide for the Entire Branding Team


Alina Wheeler - 2003
    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Unfuck Your Boundaries: Build Better Relationships Through Consent, Communication, and Expressing Your Needs


Faith G. Harper - 2020
    They are what allow us to feel safe among strangers, in everyday interactions, and in our closest relationships. When we have healthy boundaries, we have a strong foundation in an uncertain world. And when someone crosses your boundaries, or you cross someone else's, the result range from unsettling to catastrophic. In this book, bestselling author Dr. Faith Harper offers a full understanding of issues of boundaries and consent, how we can communicate and listen more effectively, and how to survive and move on from situations where our boundaries are violated.

The Silent Language of Leaders


Carol Kinsey Goman - 2010
    And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting, or stand at the podium at a speaking engagement. In The Silent Language of Leaders, Goman explains that personal space, physical gestures, posture, facial expressions, and eye contact communicate louder than words and, thus, can be used strategically to help leaders manage, motivate, lead global teams, and communicate clearly in the digital age.Draws on compelling psychological and neuroscience research to show leaders how to adjust their body language for maximum effect. Stands out as the only book to address specifically how leaders can use body language to increase their effectiveness Goman, a respected management coach, is widely considered as the expert in body language issues in the workplace The Silent Language of Leaders will show readers how to take advantage of the most underused skills in the leadership toolkit--nonverbal skills--to improve their credibility and stay ahead of the curve.

Socialnomics: How Social Media Transforms the Way We Live and Do Business


Erik Qualman - 2009
    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.