The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    It offers readers who work through it one possible outline for a grammatical description, with many questions designed to help them address the key topics. Appendices offer guidance on text and elicited data, and on sample reference grammars that readers might wish to consult. This will be a valuable resource to anyone engaged in linguistic fieldwork.

    With introductory essays prefacing each section, the book places a wide range of seminal and innovative readings within their thematic, cultural and historical contexts.This second edition of this classic reader has been fully revised and updated. Venuti has also extended the selection to include key pre-twentieth-century texts, adding a historical dimension. Other new readings expand the range of theoretical discourses and practical applications covered, exploring the influence of translation studies beyond its traditional boundaries, in fields such as philosophy, sociology and film studies.

    It is equally suitable for quick reference to Details and for more leisured study of broad grammar topics.The book is trorough in its coverage but pays most attention to points that are of importance to intermediate and advanced learners of English, and to their teachers.• The emphasis is on meanings and how they govern the choice of grammatical pattern.• Each chapter starts with a summary which reviews the topic as a whole and shows readers where to find the particular information they need.• Authentic texts are used to demonstrate features of discourse.• Many single-sentence example are also authentic.• Wherever it is helpful, examples are marked as formal or informal, literary or conversational.• Dependable advice is give on the avoidance of non-standard and incorrect usage.• A chapter is devoted to differences between American and British grammar.• Technical terms are used sparingly, and defined in a glossary.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    Basing his ideas on common sense, Eco shares a vast wealth of literary and historical knowledge, touching on issues that affect us every day. At once philosophical and amusing, Kant and the Platypus is a tour of the world of our senses, told by a master of knowing what is real and what is not.

    This little book aims to give a certain perspective on the subject of language rather than to assemble facts about it. It has little to say of the ultimate psychological basis of speech and gives only enough of the actual descriptive or historical facts of particular languages to illustrate principles. Its main purpose is to show what I conceive language to be, what is its variability in place and time, and what are its relations to other fundamental human interests-the problem of thought, the nature of the historical process, race, culture, art. Contents: Language Define; The Elements of Speech; The Sounds of Language; Form in Language; Grammatical Processes; Form in Language; Grammatical Concepts; Types of Linguistic Structure; Language as a Historical Product: Drift; Language as a Historical Product: Phonetic Law; How Languages Influence Each Other; Language, Race and Culture; and Language and Literature.

    An extremely authoritative writing style, full-color illustrations, and maps combine in this ultimate exploration of the evolution of languages.

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    Practicing what you have learned is easy with the CD-ROM that contains more than 4,000 audio files, including recordings of speech from southern and northern U.S. cities, London, Edinburgh, Dublin, New Zealand, other forms of English, and scores of other languages.

    An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. It is the perfect companion volume to Introducing Barthes

    It focuses mainly on the study and use of language and Languages of the world, the phonetic structure and change, syntax, Morphology, written records, Dialect Geography, Fluctuation in the Frequency of Forms, Dialect, Applications and Outlook, etc.

    It provides a comprehensive, accessible, and jargon-free guide to the forms and structures of Spanish as it is currently spoken and written in Spain and Latin America. Extensive examples are used to illustrate grammatical points, many from contemporary sources in both Spain and the Americas that highlight, where appropriate, differences in regional usage. Levels of usage (formal, colloquial, familiar, and popular) are specified, so that the importance of context in the use of language is recognized. This new edition has been updated throughout; it is the first grammar in English that incorporates the findings of the exhaustive new descriptive grammar of the Royal Spanish Academy (Gramatica descriptive de la lengua espanola, 5300pp). The 4th edition is also more accessible to students; complex explanations have been simplified and clarified, and a glossary of grammatical terms has been added to aid students.

    His approach is illustrated by and investigated through a range of real texts, from written texts, to a TV debate about the monarchy and a radio broadcast about the Lockerbie bombing. The student-friendly book also offers accessible summaries, an appendix of example texts, and a glossary of terms and key theorists.