Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Lessons from the Greatest Stock Traders of All Time makes the choice simple, examining the careers of five traders--Jesse Livermore, Bernard Baruch, Gerald Loeb, Nicolas Darvas, and Bill O'Neil--who, more than any others over the past century, demonstrated tremendous success at conquering Wall Street.This technique-filled book presents numerous ways in which the timeless strategies of these investing icons can be used to tame today's high-speed, unforgiving marketplaces. Comparing and contrasting the successes--and occasional failures--of these five giants of finance, it reveals:What Jesse Livermore did to correctly call every market break between 1917 and 1940How Bill O'Neil stuck to basics to create his famously effective CANSLIM systemThe strategies Nicolas Darvas used to become a self-made millionaire several times over

    The book also includes:- reviews of the contributions of the main Austrian economists, critical analysis of the major objections to Austrian economics and an evaluation of its likely future development- complete exposition on the concepts and implications of entrepreneurship and dynamic competition- a new concept of dynamic efficiency (as an alternative to the standard Paretian criterion) and a generalised definition of socialism (as a systematic aggression against entrepreneurship)- evaluation of the role of Spanish Scholastics of the 16th century as forerunners of the Austrian School, as well as the influence and contributions of the main Austrian Scholars of the 19th and 20th centuries.This book will most notably appeal to Austrian economists but also to other free market economists as well as researchers and academics of economic methodology, the history of economic thought, institutional economics and comparative economic systems.

    It is important for every person to save for one’s retirement as one can expect to live for twenty years after one retires as life expectancy of an Indian is going up steadily due to lower infant mortality and better medical care. There is a complete absence of social security safety net for most Indians today, even for those working in Government sector, there is no inflation adjusted pension available anymore. I have tried to simplify the advantages and disadvantages involved in investing your savings in various asset classes. I have deliberately left out two of the most popular forms of investment among middle class Indians 1) Life insurance 2) Real estate Let us consider life insurance first most of us confuse insurance as an instrument of savings, it is not. We have this wrong view because of the tax breaks given to income tax assesses by the Central Government. Insurance is a product that mitigates risk and is sold by the rich to the middle class and is always skewed in the favour of the insurer rather than the insured. A substantial portion of the total money invested by you goes towards paying agent’s commission and premium for insuring you for the risk of mortality. The balance left out is invested in government securities and other securities. Hence the amount of money invested out of the total premium paid is less than half paid by the insurer. The return on money invested by the policy holder is less than half of the money he would have earned either in bonds or fixed deposits. A person who needs insurance is a person whose family will need support in the event of his untimely death. Alternately insurance is required for a person who has debt in form of mortgage and does not want to burden his family in the event of his passing. The product which covers these risks is called term insurance. One should not buy insurance to avoid taxes as there is better tax saving tools available. Real estate is also considered as a good investment by several retail investors but nothing can be further from the truth. Nobody makes money by buying plots in the middle of nowhere. The easy availability of mortgages from the nineties and the tax breaks given by the Central Government on housing loans has created an unparalleled boom in the residential market. There is now a painful correction process under way in that sector. The price of land is reflexively connected to availability of money. The lower the cost of money, greater the returns in real estate. Buying plots in the middle of nowhere is similar to buying lottery tickets as investment. Land cannot be liquidated immediately into cash at a short notice to meet urgent requirements. Cost of maintenance and protection of real estate from illegal occupation is prohibitive and time consuming. Verification of title deeds to the property is a complex process and needs sound legal advice. You should have a house to live and another to collect rent as rent is equivalent of inflation adjusted pension. The return on investment generated in the three different asset classes over 25 years would be in the following order 1) Equities 2) Gold and finally 3) Debt instruments. I enjoyed writing this book as a companion volume to my first book. It is my fond hope that you enjoy reading this book.

    Bush,corporate government, and the whole charade of presidential campaigning -- from the last honest man in American politicsRalph Nader -- brilliant visionary, relentless activist -- may be the most honest man left in politics. And yet his presidential campaigns have faced consistent opposition -- mainly from Democrats afraid that competition from an inspiring independent could dent their voting block.Now, in The Good Fight, Nader swings back harder than ever at those who "want to block the American people from having more voices and choices" and have lost touch with the concept that votes must be earned, not inherited or entitled. While taking on corporate-occupied Washington and the government's daily abuse of ordinary citizens, he urges a speedy return to stronger civic motivation. If fed-up citizens don't actively join the fight for better leadership, then ultimately we have no one to blame but ourselves for the inadequate checks on the erosion of our civil liberties.In an era when politicians sell us rhetoric and then sell out our principles, Nader stands as a crucial voice of candor. The Good Fight is a stirring response to politics as usual, one that will captivate readers of all political stripes and help us define what we must do to shape the brightest future for our nation.

    It is bold, innovative, radical, compelling, and shows how free-market economic theory is the clarifying lens through which to see the failures of the state & see the alternative that is consistent with human liberty. He shows that even the worst, off-the-cuff scenario of life under private ownership of roads would be fantastic by comparison to the existing reality of government-ownership. That is only the beginning of what Block has done. He has made a lengthy, detailed, and positive case that the privatization of roads would be socially optimal in every way. It would save lives, curtail pollution, save us (as individuals!) money, save us massive time, introduce accountability, & make transportation a pleasure instead of a pain in the neck. Because this is the first-ever complete book on this topic, the length & detail are necessary. He shows that this is not some libertarian pipe-dream but the most practical application of free-market logic. Block is dealing with something that confronts us everyday. And in so doing, he illustrates the power of economic theory to take an existing set of facts and help you see them in a completely different way. What's also nice is that the prose has great passion about it, despite the great scholarly detail. He loves answering the objections (aren't roads public goods? Aren't roads too expensive to build privately?) and making the case, fully aware that he has to overcome a deep and persistent bias in favor of public ownership. The writer burns with a moral passion on the subjects of highway deaths and pollution issues. His "Open Letter to Mothers Against Drunk Driving" is a thrill to read! The book comes together as a battle plan against government roads and a complete roadmap for a future of private transportation.

    The professor is uniquely capable of arguing a position, while putting a premium on legal and ethical legitimacy, not its popularity. Bravo, Dershowitz!" – Chris Cuomo, anchor and reporter, CNN"This collection shows Alan Dershowitz at his best—passionate, fearless, and occasionally very wrong." – Jeffrey Toobin, bestselling author of The Nine, Too Close to Call, A Vast Conspiracy, and The Run of His Life. "Alan Dershowitz doesn’t twist the constitution to fit an agenda. He tells you what it REALLY means. That’s why he has always been my go-to guy on the law and the Constitution." – Greta Van Susteren, former anchor at CNN, Fox News Channel, and MSNBC"This book will reinforce Alan Dershowitz’s well-earned reputation as a brilliant legal analyst who, although often swimming against the established current, is usually right. Dershowitz substitutes his trenchant legal analysis for the wishful thinking and self-aggrandizing moral superiority that is presented by many in the academy and media, as well as Trump’s political opponents. Dershowitz’s arguments should cause all rational citizens to take a deep breath and recognize, as Dershowitz demonstrates, that Trump may be many things, but, under current law and the known evidence, the President is not a criminal. His analysis seems flawless to me." – Harvey A. Silverglate, Criminal and civil liberties lawyer, author of Three Felonies a Day: How the Feds Target the InnocentIn our current age of hyper-partisan politics, nearly everyone takes sides. This is especially true with regard to the Trump presidency. It has become difficult to have a reasonable discussion about the most controversial president in our recent history. For Trump zealots, their president has not only committed no crimes, he has done nothing wrong. For anti-Trump zealots, nothing Trump has done—even in foreign policy—is good. Everything he has done is wrong, and since it is wrong, it must necessarily be criminal. This deeply undemocratic fallacy—that political sins must be investigated and prosecuted as criminal—is an exceedingly dangerous trend.Hardening positions on both sides has been manifested by increasing demands to criminalize political differences. Both sides scream “lock ‘em up” instead of making substantive criticisms of opposing views.The real fear, as Alan Dershowitz argues, in this compelling collection, is that we have weakened our national commitment to civil liberties as the Left becomes ever more intolerant and the Right slips into authoritarian rhetoric. The vibrant center is weakening, with traditional liberalism and conservatism becoming further apart, not just in approach, but in their respect for Constitutional norms that have served us well for more than two centuries.While Donald Trump is not the only cause of this profound division, his election drew it to the surface and made it the dominant paradigm of political debate. Unless we as a nation begin to focus again on what unites us rather than on what divides us, America might not survive the next decade.

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

    Hans-Hermann Hoppe rests his argument on the Kantian idea of the "synthetic apriori" proposition, thereby expanding an aim of Mises's in the methodology section of Human Action.Hoppe is the Austrian School's most prominent methodologist, and here he is in top form. He combines a rigorous scientific explanation with fantastic passion and rhetoric.These lectures astonished students at the Mises University when they were first delivered. They were later turned into this monograph, which has been a staple of Austrian pedagogy ever since.

    But Vidal was also a terrific conversationalist; indeed Dick Cavett once described him as “the best talker since Oscar Wilde.” Vidal was never more eloquent, or caustic, than when let loose on his favorite topic: the history and politics of the United States.This book is made up from four interviews conducted with his long-time interlocutor, the writer and radio host Jon Wiener, in which Vidal grapples with matters evidently close to his heart: the history of the American Empire, the rise of the National Security State, and his own life in politics, both as a commentator and candidate.The interviews cover a twenty-year span, from 1988 to 2008, when Vidal was at the height of his powers. His extraordinary facility for developing an argument, tracing connections between past and present, and drawing on an encyclopedic knowledge of America’s place in the world, are all on full display. And, of course, it being Gore Vidal, an ample sprinkling of gloriously acerbic one-liners is also provided.

    Deals with scope and methodology of economics, the scope of economic theory, the methodology of economics, the theory of demand, cardinal marginal utility analysis, indeferrence cure analysis, applications and uses of indefference curves, and theory of production and cost.

    Economics was described by the English economist Lionel Robbins in 1935 as 'the science of scarcity' but these days economics is everywhere, and it's never been more popular - as bestselling books such as Freakanomics attest. But what is economics really all about? What do the great economists think, and what can economics do for us today? David Orrell, author of Economyths, explains all in Introducing's trademark intelligent but witty stle, accompanied by brilliant illustrations from the legendary Borin van Loon.

    All of the mentioned are just puppets on an invisible string doing the biddings of a few unseen puppeteers. Yes, that’s right. A few elite and undisclosed organizations send our children off to war, restrict the growth of the middle class, and limit educational opportunities for American citizens. The sad truth is this is nothing new. Thomas Jefferson and Benjamin Franklin warned of the dangers and destructive power of these elites if left unchecked. These few unchosen were able, and continue, to use the Federal Reserve Banking System, universities, and war to create economic recessions and depressions that provide unnoticed benefits to a select group of social manipulators. In this stunning new book, Mark Mullen takes us on an intellectual journey through the world of secret partnerships created by unfamiliar ideologues designed to acquire most of the nation’s wealth and power. In Who Controls America, Mullen shines a light on those few elites who place greed, power, and profits above the interests of the American citizen and the pursuit of the American Dream.

    In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past.

    You’ve probably heard both good and bad things about it. Still, you want to learn more about the stock market. It could also be that you want to start investing but don’t know where to begin or how much to invest. If you’re already investing, you want to learn better ways to grow your investments, because you want to be more confident about your financial future. Up until now, you probably didn’t have enough time to learn about investing and it might seem too confusing, because there is so much information out there about investing. You also don’t want to lose your money or don’t have enough money to begin investing. What if you had the confidence to start investing on your own, so you could show off your investment performance to family and friends? Leave the stress of an insecure financial future behind you and create sustainable wealth, which you can pass down to your family. In this book I give you a quick overview about what you need to know about the stock market, how to begin, what to do if you don’t have enough cash, how to generate passive income, and how to analyze companies. I also give you a list of companies I personally invest in and I try to answer all the questions you might have that are stopping you from getting started or progressing in your investing journey. I'll show you why you need to watch out with investment vehicles such as the 401K and index funds. This book is a quick read and great to keep as a reference. Best of all, you can get started immediately after reading it. **Don’t wait and buy the book now. It’s on sale, but the price will increase in the near future.**