Book picks similar to
The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship. by Newton M. Campos
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Too Close To The Sun
Jess Foley - 2002
Life has always been hard, and now she and her little brother Billy are left homeless and alone. But Grace must put her grief and fear aside, and think practically.
Accepting a job as companion to the wealthy, lonely Mrs Spencer means that she and Billy have a roof over their heads, but just as Grace starts to find her feet disaster strikes again. Things look desperate, and when she is offered marriage and the good life for herself and Billy, Grace is tempted. But is her suitor to be trusted? Or is she, in her search for safety for her little family, flying too close to the sun?
Sober is the New Black: A Then and Now Account of Life Beyond Booze (giving up alcohol, wine time, alcoholic, alcohol, stop drinking)
Rachel Black - 2014
Rachel was no different. She juggled her many roles and responsibilities well and rewarded herself with wine at the end of each day; after all, she deserved it. But, gradually her wine intake began to increase each night and soon it had gone from being a little treat to an absolute necessity. As wine invaded more and more areas of her life, it became harder to cope. In turn it meant she drank more wine, firmly believing it was the cure, never considering for a moment that it could be the problem. Eventually, when wine was dictating everything she did and did not do, Rachel realised that something had to change. However, as soon as she attempted to restrict or moderate her drinking, she seemed to want it even more. Her best intentions fell quickly by the way side after the first bottle was opened and the first drink took control, compelling her to have more. Drinking would continue until there was none left or Rachel 'fell asleep'. The following day consisted of a hangover, depression, overeating, remorse, worry, despair and self-hatred, until the time came around when the next bottle could be opened and these awful feelings could be blotted out. This pattern of trying and failing to control her wine drinking brought Rachel to acknowledge that it was not possible to do so, and she decided that she had to remove alcohol from her life forever. Despite being sick and tired of the drinking-hangover-drinking cycle of failure, giving up was not easy and it was only after a few more failed attempts that Rachel managed to do so. This book details her life in that first year of going alcohol-free. It describes in detail how her everyday pursuits became challenging and changing. Her outlook on the whole point of life turned on its axis when alcohol was removed, leaving her with a whole different sense of self and being. The changes that occurred were astounding and beyond anything she believed could be possible. She thought that removing alcohol from her life was all about giving up; she had never considered what she might gain.
Her Dirty Little Secrets
Tanasia Thomas - 2015
However, Her Dirty Little Secrets 2 will be released on May 1st! *** Pierce is young, beautiful, intelligent and seemingly perfect. A promising young medical student with a passion for helping others, she's trying desperately to forget the abuse of her past by selflessly serving others. Her life is going as planned until she meets Gabe, a handsome street-smart businessman who sweeps her off her feet. In the midst of their love affair, the pair soon learn that blood is thicker than water, lust is a weapon more deadly than any bullet, jealousy is a potent poison and money is truly the root of all evil. They each hold secrets of their own that could ruin their relationship and change their lives forever. As friends become foes, the past comes back for a second chance and secrets are revealed, can their love pass the test when skeletons start to come out of the closet?
The Clockwork Chimera Series
Scott Baron - 2019
Big trouble. And she was going to clean it off if it was the last thing she'd do... which it was looking like it very well might be. Daisy had a simple rule for space travel. Don't blow up. So far she'd been managing to abide by that, but something was very much not right. With the powerful AI supercomputer guiding the craft beginning to show some disconcerting quirks of its own, and its unsettling cyborg assistant nosing into her affairs, Daisy’s unease was rapidly growing, as was her bigotry toward artificially intelligent beings. Add to the mix a crew of mechanically-enhanced humans, any one of whom she suspected might not be what they seemed, and Daisy found herself with a sense of pending dread tickling the periphery of her mind. Something was very much not right––she could feel it in her bones. The tricky part now was going to be overcoming her biases and figuring out what the threat was, before it could manifest from a mere sinking feeling in her gut into a potentially deadly reality. Only things were far different and far worse than she could ever have imagined, forcing her to repeatedly adjust and overcome a reality that turned out to be far from what it had originally seemed. The complete series set of all five of the Clockwork Chimera books: 1. Daisy's Run 2. Pushing Daisy 3. Daisy's Gambit 4. Chasing Daisy 5. Daisy's War A space opera adventure featuring damaged spaceships, rogue artificial intelligence, homicidal cyborgs, mechanically-enhanced humans, genetic engineering, nanotech, and, of course, bloodthirsty aliens.
No Exit: Struggling to Survive a Modern Gold Rush
Gideon Lewis-Kraus - 2014
They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.
Moong Over Microchips
Venkat Iyer - 2018
Disheartened by his stressful existence in the city, he decided to give it all up and take up organic farming in a small village near Mumbai. But it wasn't easy. With no experience in agriculture, his journey was fraught with uncertainty. He soon went from negotiating tough clients, strict deadlines and traffic to looking forward to his first bumper crop of moong. As he battled erratic weather conditions and stubborn farm animals, he discovered a world with fresh air and organic food, one where he could lead a more wholesome existence. At times hilarious, and other times profound, this book follows his extraordinary story.
The Real Thing: Truth and Power at the Coca-Cola Company
Constance L. Hays - 2004
With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.
Negotiating with Giants
Peter D. Johnston - 2008
As readers, we travel across time--through riveting, real-life stories--uncovering the secrets of successful smaller players so we, too, can get what we want against the odds.
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Nicholas Kusmich - 2017
The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Niche Down: How To Become Legendary By Being Different
Christopher Lochhead - 2018
Inspirational technologist Shaku Atre, who rose from second-class citizen in an Indian village to prominence as one of the first women in technology AND, the legendary Hal Elrod creator of the bestselling Miracle Morning series of books. Exclusively for you at: http://nichedownbook.com/thankyou “Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” — Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Do you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out. And they do not compete for attention in the traditional sense. Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready? In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.” Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king. After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.
Marketing Genius
Peter Fisk - 2006
Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business
Tanner Larsson - 2016
It’s out of date! and is way way way behind in terms of what’s actually working in the world of online business.Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster.There is SO much more to ecommerce than building a store, filling it with products and driving some traffic.If that describes you and your business, then let this be your wake up call!There is a transformative shift happening in the ecommerce industry right now.What worked before is either no longer an option or is rapidly losing its effectiveness.It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain.THIS BOOK, Is the playbook for capitalizing on this evolution.Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today’s competitive market.You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint.The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters.
The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones.
Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work.
Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data.
Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment.
Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity.As an added benefit… Ecommerce evolved is also the key that will unlock access to my private ecommerce community.This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group.This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.
Introduction to Loose Watercolor; Secrets of Fast Painting Revealed
Roy Simmons - 2013
Have you tried before to paint in a loose and free way but found it to be difficult? In this Introduction to loose watercolor you will find the tools you need to free your creativity! Finally you will be able to paint in a way that is both liberating and refreshing to you, and your viewer. No prior knowledge is assumed, just bring a willingness to relax and lose the 'fear' of making a mark on paper. Once you start painting in the way demonstrated here, you will be able to express your emotional response to a scene with energy and power.After a brief introduction, you will see examples of loose paintings, learn the materials used (which will not break the bank!). Discover which colors the author recommends and see a complete step by step painting of a landscape. You will learn how to create inspiring sky effects easily, when to dry, and when to add highlights to add that final sparkle to a composition. Many of the techniques and ideas are somewhat unconventional! But they work,and you will be delighted with your results.
Unleash the Warrior Within: Develop the Focus, Discipline, Confidence and Courage You Need to Achieve Unlimited Goals
Richard J. Machowicz - 2002
A ten-year veteran of the Navy SEALs, he was trained to complete whatever mission was handed to him, under any condition, because failure was not an option. Now, in Unleash the Warrior Within, Machowicz takes the winning attitude and mental skills he mastered in service and shows readers how to use combat mentality to reach their goals in everyday life. Using his seven principles of combat—which include Create an Action Mind-Set, The Critical Keys to Conquering Anything, and Guarantee the Win—Machowicz shows readers how to master the arts of focus, discipline, and determination under any circumstances, giving them the tools they need to conquer fear and turn their ambitions and dreams into reality. A new preface is included in this paperback edition of this inspiring guide. "Machowicz gives you the tools necessary to ensure that you win in the battle of life."—Jim Rome, host of the nationally syndicated radio show, The Jungle, and FOX television's The Last Word