Sufficient information about General Phonetics has been included in the book, with a view to facilitating the reader's understanding of the Phonetics of English. Plenty of examples are given from English, Tamil, Hindi and Urdu/Arabic to illustrate the points made. There are a number of diagrams throughout the book,illustrating the articulation of the sounds of English. The book also includes some information about General Phonology and the Phonology of English. A few sentences, dialogues and a popular tale have been given at the end of the book, both in orthography and in simple phonemic transcription. The book covers the Phonetics/Phonology syllabus of most Indian universities and ELT institutes

    But nothing prepared her for the surprises of learning Mandarin, China's most common language, or the intensity of living in Shanghai and Beijing. Over time, she realized that her struggles and triumphs in studying the language of her adopted home provided small clues to deciphering the behavior and habits of its people,and its culture's conundrums. As her skill with Mandarin increased, bits of the language—a word, a phrase, an oddity of grammar—became windows into understanding romance, humor, protocol, relationships, and the overflowing humanity of modern China. Fallows learned, for example, that the abrupt, blunt way of speaking that Chinese people sometimes use isn't rudeness, but is, in fact, a way to acknowledge and honor the closeness between two friends. She learned that English speakers' trouble with hearing or saying tones—the variations in inflection that can change a word's meaning—is matched by Chinese speakers' inability not to hear tones, or to even take a guess at understanding what might have been meant when foreigners misuse them. In sharing what she discovered about Mandarin, and how those discoveries helped her understand a culture that had at first seemed impenetrable, Deborah Fallows's Dreaming in Chinese opens up China to Westerners more completely, perhaps, than it has ever been before.

    Instead, it’s usually scattered throughout textbooks, self-made crib sheets, and sticky-notes on their computer monitor. Now there’s a better way! The Zondervan Get an A! Study Guides to Biblical Greek and Biblical Hebrew are handy, at-a-glance study aids ideal for last minute review, a quick overview of grammar, or as an aid in translation or sermon preparation. Each set contains four information-packed sheets that are laminated and three-hole-punched, making them both durable and portable. The study guides are tied to Zondervan’s Basics of Biblical Greek and Basics of Biblical Hebrew.

    And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we’ll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.That’s a damn shame. Swearing is useful. It can be funny, cathartic, or emotionally arousing. As linguist and cognitive scientist Benjamin K. Bergen shows us, it also opens a new window onto how our brains process language and why languages vary around the world and over time.In this groundbreaking yet ebullient romp through the linguistic muck, Bergen answers intriguing questions: How can patients left otherwise speechless after a stroke still shout Goddamn! when they get upset? When did a cock grow to be more than merely a rooster? Why is crap vulgar when poo is just childish? Do slurs make you treat people differently? Why is the first word that Samoan children say not mommy but eat shit? And why do we extend a middle finger to flip someone the bird?Smart as hell and funny as fuck, What the F is mandatory reading for anyone who wants to know how and why we swear.

    Written in fifty semi-discrete entries, Fifty Sounds is a personal dictionary of the Japanese language that draws together a variety of cultural reflections – from conformity and being an outsider, to the gendering of Japanese society, and attitudes towards food and the cult of ‘deliciousness’ – alongside probing insights into the transformative powers of language-learning. Candid, humane, witty and wise, Fifty Sounds is remarkable work that takes a transparent look at language itself, lifting the lid on the quietly revolutionary act of learning, speaking, and living in another language.

    This smart and funny book includes tales from many of these much-loved comics, and will appeal to their broad audience, while revealing the history, context and wider culture of Jewish joking.The Jewish joke is as old as Abraham, and like the Jews themselves it has wandered over the world, learned countless new languages, worked with a range of different materials, been performed in front of some pretty hostile crowds, and yet still retained its own distinctive identity. So what is it that animates the Jewish joke? Why are Jews so often thought of as ‘funny’? And how old can a joke get?The Jewish Joke is a brilliant—and laugh-out-loud funny—riff on about what marks Jewish jokes apart from other jokes, why they are important to Jewish identity and how they work. Ranging from self-deprecation to anti-Semitism, politics to sex, Devorah Baum looks at the history of Jewish joking and asks whether the Jewish joke has a future. With jokes from Lena Dunham to Woody Allen, as well as Freud and Marx (Groucho, mostly), Baum balances serious research with light-hearted humor and provides fascinating insight into this well-known and much loved cultural phenomenon.

    Thirty lessons provide enough information and practice to enable you, with the aid of a Hebrew-English dictionary, to understand most biblical texts. The goal of the Primer is to teach students to read and understand Biblical Hebrew as quickly as possible; therefore, the lessons emphasize recognition and translation - not memorization. The thirty lessons incorporate: Verb, grammar, and spelling charts Vocabulary lists Oral reviews Exercises Stories Biblical quotes Book of Ruth This revised third edition introduces several new terms and clarifies grammatical points, but will look the same to long-time Primer readers. The key change we have made is the inclusion of new explanatory endnotes. Many readers have expressed a desire to deepen their knowledge of Biblical Hebrew, but have unanimously endorsed the clear, uncomplicated tone of the Primer. We have responded by adding these optional supplementary notes. Students may read the notes to enrich their understanding of Hebrew grammar or concentrate solely on the main text. Either way, the Primer provides a sound foundation for more advanced studies in the Hebrew Bible.

    In A is for American, award-winning historian Jill Lepore portrays seven men who turned to language to help shape a new nation’s character and boundaries. From Noah Webster’s attempts to standardize American spelling, to Alexander Graham Bell’s use of “Visible Speech” to help teach the deaf to talk, to Sequoyah’s development of a Cherokee syllabary as a means of preserving his people’s independence, these stories form a compelling portrait of a developing nation’s struggles. Lepore brilliantly explores the personalities, work, and influence of these figures, seven men driven by radically different aims and temperaments. Through these superbly told stories, she chronicles the challenges faced by a young country trying to unify its diverse people.

      In this new study Chaim Perelman continues to develop his ideas on the theory of rhetoric, now even more cogently and persuasively presented. Pruned of much detail present in the earlier book, this new work captures the essence of his thought in a style and presentation suitable to the program and needs of an English-speaking audience. It is an ideal instruction medium for students approaching theories of informal argumentation for the first time.   Perelman raises the questions, "How do claims to reasonableness arise in prose that is not formally logical?" and "What does 'reasonableness' mean for some who speaks of 'reasonable men' or 'beyond reasonable doubt'?" He then shows how claims to rationality are embedded in a number of verbal structures heretofore considered exclusively ornamental or dispositional. He identifies and discusses many argumentative techniques in addition to the quasi-logical methods conventionally treated in textbooks and notes numerous subforms of argumentation within each of the general types he identifies.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    But now, acclaimed linguist Guy Deutscher has dared to reopen the issue. Can culture influence language —and vice versa? Can different languages lead their speakers to different thoughts? Could our experience of the world depend on whether our language has a word for "blue"?Challenging the consensus that the fundaments of language are hard-wired in our genes and thus universal, Deutscher argues that the answer to all these questions is—yes. In thrilling fashion, he takes us from Homer to Darwin, from Yale to the Amazon, from how to name the rainbow to why Russian water —a "she"— becomes a "he" once you dip a tea bag into her, demonstrating that language does in fact reflect culture in ways that are anything but trivial.

    In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.

    Worldwide some 380 million people speak English as a first language and some 600 million as a second language. A staggering one billion people are believed to be learning it. English is the premier international language in communications, science, business, aviation, entertainment, and diplomacy and also on the Internet. It has been one of the official languages of the United Nations since its founding in 1945. It is considered by many good judges to be well on the way to becoming the world's first universal language. Author Philip Gooden tells the story of the English language in all its richness and variety. From the intriguing origins and changing definitions of common words such as 'OK', 'beserk', 'curfew', 'cabal' and 'pow-wow', to the massive transformations wrought in the vocabulary and structure of the language by Anglo-Saxon and Norman conquest, through to the literary triumphs of Beowulf, The Canterbury Tales and the works of Shakespeare. The Story of English is a fascinating tale of linguistic, social and cultural transformation, and one that is accessibly and authoritatively told by an author in perfect command of his material.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.