Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right. Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts. What this book is about: Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about… This book is for you if: You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website. or You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID. or You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional. Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today. This book may also be for you if: You find yourself at a crossroads and: 1 - You’re stuck in a dead-end job: customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY. 2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency. 3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online. This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising. Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life. What this book is NOT about. This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web site: http://ppcequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career. Take a look inside at the table of contents before you order to see all that's covered... I guarantee you will find some great takeaways... gold nuggets and bonuses within. So please: Read, Relax and Enjoy!

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    Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.

    Packed with powerful, fast-acting techniques – including a novel routine to get any class quiet in 15 seconds or less – this book helps teachers across all age groups connect and succeed with hard-to-reach, reluctant learners.  You’ll d iscover: The simple six-step plan to minimise & deal with classroom behaviour problems How to gain trust & respect from tough, hard-to-reach students How to put an end to power struggles & confrontation How to have students follow your instructions… with no need to repeat yourself The crucial importance of consistency (and how to achieve it) Quick and easy ways to raise engagement and enjoyment in your lessons The ‘Clean Slate’ – a step by step method you can use to ‘start over’ with that particularly difficult group of students who won’t do anything you say. Take Control of the Noisy Class provides hundreds of practical ideas and interventions to end your classroom management struggles & create a thoroughly enjoyable lesson climate for all concerned.

    In addition to 12 comprehensive lessons, this innovative book includes games, exercises, Tricks of the Trade and common pitfalls and mistakes well as enough sample test questions for nearly a full CAPM exam. This book contains over 400 pages of material, including new exercises and sample questions never before in print. With critical time-saving tips, plus games and activities available nowhere else, this book will help you pass the CAPM exam on your FIRST try.

    It demonstrates the vicious cycle of habitual responses that lead to debilitating attacks, teaches how to halt this self-destructive process, and guides people along a proven path that promotes recovery. Dr. David Carbonell outlines such cognitive behavioral methods as diaphragmatic breathing, progressive exposure, desensitization, relaxation, keeping a panic diary, and much more. He shows how to cultivate a personal attitude that facilitates solutions rather than placing blame. He clearly explains how the very nature of panic leads people into a chronic cycle of anticipation, panic, and helplessness, and details how to overcome this pattern with innovative responses and an attitude of acceptance. Charts, worksheets, and program outlines help point the way through the workbook and on to recovery.

    It includes all the diagnostic criteria from DSM-IV-TR(R) in an easy-to-use, spiralbound format. It includes a pull-out chart of the DSM-IV-TR Classification.Changes were made to the following diagnostic criteria: - Personality Change Due to a General Medical Condition - Paraphilias- Tic Disorders

    At the beginning each chapter, readers “meet” a new client through a case example. The author then presents the theory’s basic philosophical assumptions; its beliefs about what motivates human behavior; its central constructs; its picture of how humans develop; its ideas about what constitutes mental health and dysfunction; its perspective on how our relationships with those around us impact our functioning; and its view of how our behavior, thoughts, and emotion impact our functioning. Throughout each chapter, the author immediately illustrates the application of a construct or process by showing how it relates to the client case described at the beginning of the chapter, demonstrating the translation of each theory into practice. The second edition includes three new chapters (Chapter 3: Neoanalytic Approaches, Chapter 6: Existential Psychotherapy, Chapter 15: Narrative Therapy) and a companion DVD to accompany the texts. See applications of theory come to life! The Theories in Action DVD illustrates six therapists of different theoretical orientations working with the same client.

    Students need to know how writers’ and speakers’ choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically. Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things. Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments—a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.

    The book is designed to be used alone or in conjunction with professional treatment. Step-by-step worksheets teach specific skills that have helped hundreds of thousands people conquer depression, panic attacks, anxiety, anger, guilt, shame, low self-esteem, eating disorders, substance abuse and relationship problems. Readers learn to use mood questionnaires to identify, rate, and track changes in feelings; change the thoughts that contribute to problems; follow step-by-step strategies to improve moods; and take action to improve daily living and relationships. The book's large-size format facilitates reading and writing ease. Association for Behavioral and Cognitive Therapies (ABCT) Self-Help Book of Merit

    How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama — over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in literary basics; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate.

    Though most recover on their own, up to 20% develop chronic Posttraumatic Stress Disorder. For these people, overcoming PTSD requires the help of a professional.This guide gives clinicians the information they need to treat clients who exhibit the symptoms of PTSD. It is based on the principles of Prolonged Exposure Therapy, the most scientifically-tested and proven treatment that has been used to effectively treat victims of all types of trauma. Whether your client is a veteran of combat, a victim of a physical or sexual assault, or a casualty of a motor vehicle accident, the techniques and strategies outlined in this book will help.In this treatment clients are exposed to imagery of their traumatic memories, as well as real-life situations related to the traumatic event in a step-by-step, controllable way. Through these exposures, your client will learn to confront the trauma and begin to think differently about it, leading to a marked decrease in levels of anxiety and other PTSD symptoms. Clients are provided education about PTSD and other common reactions to traumatic events. Breathing retraining is taught as a method for helping the client manage anxiety in daily life.Designed to be used in conjunction with the corresponding client workbook, this therapist guide includes all the tools necessary to effectively implement the prolonged exposure program including assessment measures, session outlines, case studies, sample dialogues, and homework assignments. This comprehensive resource is an exceptional treatment manual that is sure to help you help your clients reclaim their lives from PTSD.Treatments ThatWork TM represents the gold standard of behavioral healthcare interventions!- All programs have been rigorously tested in clinical trials and are backed by years of research- A prestigious scientific advisory board, led by series Editor-In-Chief David H. Barlow, reviews and evaluates each intervention to ensure that it meets the highest standard of evidence so you can be confident that you are using the most effective treatment available to date- Our books are reliable and effective and make it easy for you to provide your clients with the best care available- Our corresponding workbooks contain psychoeducational information, forms and worksheets, and homework assignments to keep clients engaged and motivated- A companion website offers downloadable clinical tools and helpful resources- Continuing Education (CE) Credits are now available on select titles in collaboration with PsychoEducational Resources, Inc. (PER)

    You've probably already developed your own ways of coping with recurring depression, the consequences of manic episodes, and the constant, uncomfortable feeling that you're at the mercy of your emotions. Some of these methods may work; others might do more harm than good. The Dialectical Behavior Therapy Skills Workbook for Bipolar Disorder will help you integrate your coping skills with a new and effective dialectical behavior therapy (DBT) plan for living well with bipolar disorder.The four DBT skills you'll learn in this workbook-mindfulness, distress tolerance, emotion regulation, and interpersonal effectiveness-will help you manage your emotional ups and downs and minimize the frequency and intensity of depressive and manic episodes. By using this book in conjunction with medication and professional care, you'll soon experience relief from your bipolar symptoms and come to enjoy the calm and confident feeling of being in control.•Learn mindfulness and acceptance skills•Cope with depressive and manic episodes in healthy ways•Manage difficult emotions and impulsive urges•Maintain relationships with friends and family members

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    Fully updated and revised to deal with recent changes to the GMAT, they were designed with a content-based approach.The Critical Reasoning Guide demystifies critical reasoning by teaching a clear, consistent, and effective approach to understanding an argument’s logic and choosing the best answer to the given question. Unlike other guides that attempt to convey everything in a single tome, the Critical Reasoning Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan GMAT Strategy Guides, the Critical Reasoning Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan GMAT’s online computer-adaptive practice exams and Critical Reasoning Question Bank. All of Manhattan Prep’s GMAT Strategy Guides are aligned with both the 2015 Edition and 13th Edition GMAC Official Guide.