The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    Chanakya who was born around 3rd BC in Bharat (now Hindustan), astute, shrewd and ruthless political master. Equally selfless and patriotic teacher who politically united the small states post invasion of Greeks and reclaimed the boundaries of Bharat stretching from Puruvarsha (Persia, now Iran), Gansthan (now Afghanistan) to far east of Magadh (Bihar state). We know Chanakya for his Niti-shashtras, for his voluminous work on economy, maxims of wisdom and intelligence. But we do not know much about minute details with which he governed the country at that time. We do not know, during his time of around 3rd BCE, at how much advance stage the economy, public life, administration, industries, defence mechanisms, taxations, public-private partnerships, foreign policy, judicial systems, banking and accounting systems ….. were there in India. It seems, they all were in more than perfect stage compared to present scenario factoring advancement in science and technology etc. We will look at each of them one by one. In this book, “Chanakya Niti on Corruption”, we will take a look at corruption. What Chanakya thinks about sources of corruption, ways of finding about corruption, judgements and punishments of corruptions etc. Chanakya knows very well that just like it is impossible to know when and how much water a fish drinks, it is utmost difficult to know how much money government officials steal away while in charge of it. Knowing human nature which succumbs to greed, fear, lust, anger or any such tamas gunas, and indulges in acts of corruption to accumulate wealth in the country or outside. Chanakya keeps eye on conduct and life style of not only ministers, but all levels of the government officials too. Chanakya takes multi pronged approach to tackle and eradicate corruption. He knows that by establishing one department to tackle corruption problems are not going to be solved, instead will increase many fold later when that department itself becomes corrupt eventually. He relies on spying, continuous intelligence gathering, harsh punishments leading to deaths, rewards who bring to notice acts of corruptions by officials etc, promotions and rewards to who do their job righteously. Not only that, 3rd century BC, do you imagine there were clear cut rules and guidelines how to write account books, !. At that time, he knew that what impact it creates on overall economy and nation building, if sanctioned amount for projects are not utilised actually? Chanakya knows corruption is contiguous, and he tackles such problems too with well laid out and practical laws to follow at that time. Looking at the crux of the guidelines what Chanakya outlines, it seems that essence of those laws are applicable still today with more verbatim or expansion of words to suite and cover present scenarios. But, the essence remains same. He knew that in corruption free country, trade and business, entrepreneurship and industries flourishes and so overall wealth, health and security of the nation. I hope reading this book "Chanakya Niti on Corruption", will open up a window to explore further on how an Indian political guru administered this nation 3rd century BCE.

    The candidness of the author’s voice, the gentle humour of fleeting narrative and the fragility of diary entries, photographs, collages and sketches will make My Daughters’ Mum resonate with every reader.

    Easily the most intimate account of India that I've read, and of value to anybody that believes in love and marriage."—Suketu Mehta, author of Maximum City"This remarkable debut is so deeply reported, elegantly written, and profoundly transporting that it reads like a novel you can’t put down. It’s both a nuanced and intimate evocation of Indian culture, and a provocative and exciting meditation on marriage itself."—Katie Roiphe, author of The Violet HourIn the vein of Behind the Beautiful Forevers, an intimate, deeply reported and revelatory examination of love, marriage, and the state of modern India—as witnessed through the lives of three very different couples in today’s Mumbai.In twenty-first-century India, tradition is colliding with Western culture, a clash that touches the lives of everyday Indians from the wealthiest to the poorest. While ethnicity, class, and religion are influencing the nation’s development, so too are pop culture and technology—an uneasy fusion whose impact is most evident in the institution of marriage.The Heart Is a Shifting Sea introduces three couples whose relationships illuminate these sweeping cultural shifts in dramatic ways: Veer and Maya, a forward-thinking professional couple whose union is tested by Maya’s desire for independence; Shahzad and Sabeena, whose desperation for a child becomes entwined with the changing face of Islam; and Ashok and Parvati, whose arranged marriage, made possible by an online matchmaker, blossoms into true love. Though these three middle-class couples are at different stages in their lives and come from diverse religious backgrounds, their stories build on one another to present a layered, nuanced, and fascinating mosaic of the universal challenges, possibilities, and promise of matrimony in its present state.Elizabeth Flock has observed the evolving state of India from inside Mumbai, its largest metropolis. She spent close to a decade getting to know these couples—listening to their stories and living in their homes, where she was privy to countless moments of marital joy, inevitable frustration, dramatic upheaval, and whispered confessions and secrets. The result is a phenomenal feat of reportage that is both an enthralling portrait of a nation in the midst of transition and an unforgettable look at the universal mysteries of love and marriage that connect us all.

    Its pages are ripe with shame, honor, and survival-based decisions, such as a father killing his own daughter to preserve the family's reputation, a grandfather thieving a goat to feed his family and burying its bones in the night, and women employing natural poisons to kill their female infants in order to avoid the devastating costs of dowry.Perhaps it is also a story of how to survive as a "Most Backward" boy in a society that values light skin more than education, designated by British colonizers as "habitually criminal," where ancient caste rivalries persist even into an era of rapidly unfolding modernity. Is it possible, one wonders, for a boy to leave his caste identity behind and adopt new ways of seeing himself, shattering hundreds of years of prejudice?"Growing Up in India's 'Most Backward' Caste" illustrates the potential for faith, effort, and vision to overcome even the cruelest of abuses and biases. Its author, Dr. Hill Krishnan, later took on multiple identities disallowed by his roots: engineer, movie actor and performer, political scientist, professor, candidate for public office in the United States, motivational speaker, and now, as an author telling his story. In "Growing Up in India's 'Most Backward' Caste," one observes the earliest, most pivotal moments in which he first defies oppression."Growing Up in India's 'Most Backward' Caste" is truly eye-opening—a brave, intimate portrayal of life as a "Most Backward" child resisting all categorization, inspiring the rest of us to challenge our own perceived limitations.

    This book tells gripping stories of death-defying operations and daring surgical strikes, the intense training soldiers have to undergo to become battle-fit, what life is really like on the LoC and the lives of the young men who made the ultimate sacrifice for their country. Page-turning, thrilling and heart-breaking, you will see the Indian Army and our soldiers close up, like you have never seen them before.

    He has studied at IIT, seen 200 per cent jumps in his salary and become one of the youngest chief operating officers of a telecom company in India. When he steps into the role of a director at a major international computer hardware firm, he thinks life is set. But life is soon about to come crashing down on him. He is diagnosed with a rare autoimmune disorder that weakens his muscles. Mundane tasks like buttoning up his shirt, climbing down steps and typing on a keyboard become excruciatingly difficult. To make things worse, he loses his job at a time when his annual hospitalization bill has steadily climbed to Rs 20 lakh. But even as the chips are down and hope starts to fade, RamG decides not to give up. He becomes the cheerleader at home and outside, spreading positivity wherever he goes and choosing to meet his fate with a brave face. From Ouch to Oops is the inspirational true story of RamG's life and holds lessons not just for people with disabilities but anyone with a mental demon. It will teach you grit and courage, make you laugh, and show how when the going gets tough, the tough get humorous. You will put it down knowing that RamG is the most positive person you have ever met.

    They headed for the city's iconic landmarks and the mayhem they unleashed lasted nearly 60 hours. The audacious terror attacks jolted Mumbai like never before. Even as they mourned, the residents of Maximum City demanded answers. But the information they got in return???accounts of the investigation, government rhetoric, newspaper reports, television features, books and even a film???was sketchy at best. Meanwhile, the courts continued with their prosecution of Mohammed Ajmal Amir Kasab, the lone surviving 26/11 gunman. The broad picture available to the public is of the Pakistan-based terrorist organization Lashkar-e-Taiba and its ringleaders such as Hafiz Muhammad Saeed and Zaki-ur-Rehman Lakhvi training, arming and dispatching ten young men in a boat to attack India???s commercial capital. All we have been told about Kasab is that he was just another recruit brainwashed into carrying out the plot against Mumbai. Kasab: The Face of 26/11 breaks new ground by painstakingly piecing together Kasab???s terror trail. The narrative follows Kasab through the bylanes of Pakistani villages and cities as he made his way towards PoK; the dense forests where the terrorist-training camps are situated; the trains, buses and jeeps he boarded; the Indian vessel he and the others hijacked en route to Mumbai???s shores; Kasab???s capture and incarceration. Rommel Rodrigues??? path-breaking investigative journalism fleshes out for the first time the well thought-out planning and organization that lay behind the attacks of 26/11.

    Based on the present political situation in Kashmir valley.

    Behind the wheel of a yellow Tata Nano (the world's cheapest car), Vanessa steers the reader through a hilarious, high-octane adventure.Taking any help she can get from loopy spiritual gurus to professional driving instructors, and even a divine insurance policy, she drives her way around an alien road network through India's white-knuckle traffic where vehicle size, full-beam lights and roads that simply disappear seem to trump all common sense. Narrowly escaping death by truck, she learns the real rules of the road, the vehicle pecking order, what to do when the SH11T hits the fan and to appreciate the true kings of the dusty tarmac: the bullocks. En route, she falls hopelessly in love with a mathematician named Thor who might be, ironically, the worst driver she's ever met. Their romance does not start promisingly - the first rendezvous is interrupted by that universal passion-killer, Delhi belly - but will they survive unexpected sheep-jams, a car full of elephant slime, and the endless cacophony of horns?

    Each innovator comes from diverse backgrounds from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!

    His exploits and the people he worked with were truly remarkable. His spying missions saw him walk back and forth 24 times from Peshawar to Kabul eluding capture and certain death. He fooled the Germans so successfully that they gave him £ 2.5 million, in today’s money, and awarded him the Iron Cross. His British spymaster was Peter Fleming, the brother of Ian Fleming, creator of James Bond. Fleming, operating from the gardens of the Viceroy’s House in wartime Delhi, gave him the code name Silver. Talwar became a spy after he helped Subhas Chandra Bose escape India via Kabul. Bose was seeking help from Germany and Japan to free India and never discovered that Talwar was betraying him to the British. Talwar settled in UP after India won independence; he died of natural causes in 1983.Based on research in previously classified files of the Indian, British, Russian and other governments, The Indian Spy tells for the first time the full story of the most extraordinary agent of World War II.

    But her spirit lives today.Jezebel was the most wicked woman in the Bible, a powerful seductress who killed the prophets, led Israel into idolatry and immorality, and emasculated men. She was seductive and determined to snuff out the voices coming against her, because these voices were calling out for repentance.In twenty-first-century America, Jezebel is not a person. But it’s as if the spirit of Jezebel is alive again today. The influence of the same demonic force is being felt in the massive increase of pornography and sexual temptation, the militant spirit of abortion, the rise of radical feminism, and most importantly, in the attempt to silence prophetic voices. Just as Jezebel clashed with strong men almost three thousand years ago, the demonic spirit of Jezebel is powerful in America, and it is going after the church.This eye-opening book not only unveils the satanic plot to destroy America, beginning with an all-out assault on the church, but it will equip every believer with tools to defeat the enemy in their own personal lives as well as in the nation. This book will show you how the spirit of Jezebel is active in America today and teach you how to protect the church.OTHER BOOKS BY MICHAEL L. BROWN, PHD:Playing With Holy Fire (2018) ISBN-13: 978-1629994987The Power of Music (2019)ISBN-13: 978-1629995953Breaking the Stronghold of Food (2017) ISBN-13: 978-1629990996