You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    Features chapters on finance, marketing, accounting, strategy, quantitative analysis, operations, economics, organisational behaviour, and ethics, all revised to reflect the contemporary corporate culture and economic climate.

    Inspired by the seminal work of Buffett's mentor, Benjamin Graham (The Interpretation of Financial Statements, 1937), this book presents Buffett's interpretation of financial statements with anecdotes and quotes from the master investor himself. Potential investors will discover: -Buffett's time-tested dos and don'ts for interpreting an income statement and balance sheet -Why high research and development costs can kill a great business -How much debt Buffett thinks a company can carry before it becomes too dangerous to touch -The financial ratios and calculations that Buffett uses to identify the company with a durable competitive advantage—which he believes makes for the winning long-term investment -How Buffett uses financial statements to value a company -What kinds of companies Warren stays away from no matter how cheap their selling price Once readers complete and master Buffett's simple financial calculations and methods for interpreting a company's financial statement, they'll be well on their way to identifying which companies are going to be tomorrow's winners—and which will be the losers they should avoid at all costs. Destined to become a classic in the world of investment books, Warren Buffett and the Interpretation of Financial Statements is the perfect companion volume to The New Buffettology and The Tao of Warren Buffett.

    It is the only book that gives a full introduction to programming in MATLAB combined with an explanation of MATLAB's powerful functions. The book differs from other texts in that it teaches programming concepts and the use of the built-in functions in MATLAB simultaneously. It presents programming concepts and MATLAB built-in functions side-by-side, giving students the ability to program efficiently and exploit the power of MATLAB to solve problems. The systematic, step-by-step approach, building on concepts throughout the book, facilitates easier learning.Starting with basic programming concepts, such as variables, assignments, input/output, selection, and loop statements, problems are introduced and solved throughout the book. The book is organized into two parts. Part I covers the programming constructs and demonstrates programming versus efficient use of built-in functions to solve problems. Part II describes the applications, including plotting, image processing, and mathematics, needed in basic problem solving. The chapters feature sections called Quick Question! as well as practice problems designed to test knowledge about the material covered. Problems are solved using both The Programming Concept and The Efficient Method, which facilitates understanding the efficient ways of using MATLAB, and also the programming concepts used in these efficient functions and operators. There are also sections on 'common pitfalls' and 'programming guidelines' that direct students towards best practice.This book is ideal for engineers learning to program and model in MATLAB, as well as undergraduates in engineering and science taking a course on MATLAB.

    Published in 1879, it was admired and advocated by great minds such as Albert Einstein, Winston Churchill, Leo Tolstoy and Sun Yat-sen in China.

    Specifically, this book is useful to behavior analysts who are working in the clinical, educational, and rehabilitative fields with clients who are developmentally disabled, are on the autistic spectrum, or have a variety of moderate to severe behavior problems that require treatment by experts using the latest evidence-based methods. The content is organized around the Behavior Analyst Certification Board Guidelines, and contains detailed ethical scenarios designed to get readers thinking about potential issues and dilemmas that may arise within their work. Responses to Case Scenarios are found at the end of each appropriate chapter, along with valuable tips found throughout the text.

    Its unique, full-color design highlights important concepts and makes content easy to understand. User-friendly features, clearly written content, and up-to-date material makes this resource ideal for both practitioners and radiography students preparing for the ARRT certification exam. Instructor resources are available; please contact your Elsevier sales representative for details.Broad coverage of topics in radiologic science includes radiologic physics, imaging, radiobiology, and radiation protection - as well as special topics in imaging such as mammography, fluoroscopy, spiral computed tomography, and cardiovascular interventional procedures.Vibrant, full-color design highlights learning features, math formulas, and key definitions and concepts by focusing attention on important information and making it easy to review content and formulas.Objectives, key terms, outlines, chapter introductions and summaries help students organize and understand information.Quick reference information (formulas, conversion tables, abbreviations, etc.) is printed on colored end sheets for easy access to frequently used information.End-of-chapter questions provide opportunities for students to review and assess what they've learned, using definition exercises, short answer, and calculations.Special icons designate Math Formulas boxes and Important Concepts boxes to highlight and emphasize the most important information or mathematical formulas as they appear in the chapters.The latest advances in radiologic science are included, with significant updates to chapters on Mammography, Interventional, Multislice Spiral CT, Digital Imaging and Radiation Protection.A new chapter on Digital Image Receptors provides an analysis of newer approaches to direct capture radiography and explores the benefits of new modalities, such as lower patient radiation dose.Key terms are bolded and defined when first encountered in the text, and each bolded key term is included in an expanded glossary.

    This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.

    The book begins with an introduction to the language of statistics and then covers descriptive statistics and inferential statistics. Throughout, the author offers readers:- Difficulty Rating Index for each chapter′s material- Tips for doing and thinking about a statistical technique- Top tens for everything from the best ways to create a graph to the most effective techniques for data collection- Steps that break techniques down into a clear sequence of procedures- SPSS tips for executing each major statistical technique- Practice exercises at the end of each chapter, followed by worked out solutions.The book concludes with a statistical software sampler and a description of the best Internet sites for statistical information and data resources. Readers also have access to a website for downloading data that they can use to practice additional exercises from the book. Students and researchers will appreciate the book′s unhurried pace and thorough, friendly presentation.

    Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills, know-how and experience that are sufficient to pursue different entrepreneurial opportunities. The authors recognize that there is no substitute for actually startinga company, but believe that it is possible to expose students to many of the vital issues and immerse them in key learning experiences.

    Professor Drezner takes you behind the headlines and into the debates to dispel common myths about prosperity and get at deeper truths. By taking a broad view of economics that includes psychology, sociology, political science, and history, his lectures lead you to fundamental insights about how the modern world works and a deeper understanding of the functioning of the U.S., European, Chinese, and other major economies, as well as an appreciation for the special problems faced by underdeveloped nations. You'll examine dozens of case histories that illustrate what works and doesn't work in the drive to increase economic growth. You'll also learn about intriguing examples of prosperity won or lost, including the Dutch tulip mania in 1637, the era of globalization that started in the 1850s and lasting through World War I, and Ukraine's economic missteps after the breakup of the Soviet Union. As a start on your own road to greater prosperity, take this step to invest in an unparalleled explanation of the prerequisites to achieve it.

    A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there?For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list.Academically Adrift holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all.

    Turn to any page, and you'll find essential point-of-care guidance on all the major conditions seen in clinical medicine. Completely updated to reflect all the major advances and new clinical developments, the new edition of the Manual is the most indispensable yet. It continues to focus on diagnosis and therapy with an emphasis on patient care and offers authoritative, high-yield coverage of: Etiology and epidemiology Clinically relevant pathophysiology Signs & Symptoms o Differential Diagnosis Physical and Laboratory Findings Therapeutics o Practice GuidelinesNEW FEATURESFull-color presentation for the first time!Full-color images of clinical conditions encountered in dermatology, cardiology, and eye diseases New chapters on end-of-life care, congenital heart disease in the adult patient, non-invasive cardiac examination, and metabolic syndromeLook for these other great Harrison's titles:Harrison's Principles of Internal Medicine, 17eHarrison's Online available through Accessmedicine.com

    The Black Book doesn't include any vocabulary lists, and doesn't advise its readers to rely on math formulas.Instead, The SAT Prep Black Book teaches readers to approach the test the same way that Barrett trains his students. Barrett sees the SAT as a standardized instrument with a specific objective, and reasons that the test must observe certain design guidelines that follow from that unique objective. So this book explains to students how different types of SAT questions are actually written, from the perspective of the College Board: for each question type, Barrett explains the "big secret" of that question type, the rules and patterns that all questions of that type will follow, and, most importantly for readers, exactly how to attack the question type based on the inherent weaknesses of its particular rules and patterns.The book includes over 250 example solutions that demonstrate Barrett's approach against real SAT questions written by the College Board. In order to follow along, students will want a copy of the College Board's book "The Official SAT Study Guide," the source of the questions whose solutions appear in the Black Book.The overall lesson of the SAT Prep Black Book is that the SAT tests very basic concepts in very strange ways, so students should learn the unique habits of the test rather than cramming definitions and formulas. At 330 pages, the book is thorough and detailed in its analysis of the SAT.

    This is one of the biggest debates in economics and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew Lo cuts through this debate with a new framework, the Adaptive Markets Hypothesis, in which rationality and irrationality coexist.Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency isn't wrong but merely incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo's new paradigm explains how financial evolution shapes behavior and markets at the speed of thought--a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation.A fascinating intellectual journey filled with compelling stories, Adaptive Markets starts with the origins of market efficiency and its failures, turns to the foundations of investor behavior, and concludes with practical implications--including how hedge funds have become the Galapagos Islands of finance, what really happened in the 2008 meltdown, and how we might avoid future crises.An ambitious new answer to fundamental questions in economics, Adaptive Markets is essential reading for anyone who wants to know how markets really work.