Elite athletes have known this for decades and now science is learning why it s true. In his fascinating new book "How Bad Do You Want It?," coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential."How Bad Do You Want It?" reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in "How Bad Do You Want It?" Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham"

    Bill Belichick's thirty-one years in the NFL have been marked by amazing success--most recently with the New England Patriots. In this groundbreaking book, David Halberstam explores the nuances of both the game and the man behind it. He uncovers what makes Bill Belichick tick both on and off the field.

    Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

    The guile and trickery of the street kid made an impact with the country's biggest club, Nacional, before he was spotted by Dutch scouts who brought him to Europe. Suárez was lured from Ajax to Merseyside by another iconic number 7, Kenny Dalglish. From that moment, he terrorised Premier League defences, driving a resurgent Liverpool towards their most exciting top-flight season in 24 years. But there is another side to Luis Suárez: the naturally fiery temperament which drives his competitiveness on the pitch. There was the very public incident with Patrice Evra of bitter rivals Manchester United, and the biting of Chelsea defender Branislav Ivanovic, for which Suárez received eight- and ten-match suspensions respectively. Then during the World Cup finals in Brazil, in a physical encounter against Italy, he bit defender Giorgi Chiellini on the shoulder. Banned from football for four months, derided by the press, he left Brazil in the most testing of circumstances. In the summer's final twist, he became one of the most expensive footballers of all time, moving from Liverpool to Barcelona. In Crossing the Line, Luis Suárez talks from the heart about his intriguing career, his personal journey from scrapping street kid to performer on football's biggest stage, and the never-say-die attitude that sometimes causes him to overstep the mark.

    A hugely talented athlete who graduated in medicine yet drank and smoked to excess, he captained the 1982 Brazil team, one of the greatest sides never to win the World Cup. The attacking midfielder stood out - and not just because of his 6'4" frame. Fans were enthralled by his inch-perfect passes, his coolness in front of goal and his back heel, the trademark move that singled him out as the most unique footballer of his generation.       Off the pitch, he was just as original, with a dedication to politics and social causes that no player has ever emulated. His biggest impact came as leader of Corinthians Democracy - a movement that gave everyone from the kitman to the president an equal say in the running of the club. At a time when Brazil was ruled by a military dictatorship, it was truly revolutionary.       Passionate and principled, entertaining and erudite, Socrates was as contradictory as he was complex. He was a socialist who voted for a return of Brazil's monarchy, a fiercely independent individual who was the ultimate team player, and a romantic who married four times and fathered six children.       Armed with Socrates unpublished memoir and hours of newly discovered interviews, Andrew Downie has put together the most comprehensive and compelling account of this iconic figure. Based on conversations with family members, close friends and former team-mates, this is a brilliant biography of a man who always stood up for what he believed in, whatever the cost.

    From time to time, we could all use a shot of unfiltered courage to get past the challenges that life regularly throws down at our feet."--Bradley Trevor GreiveEven though life comes with more ups than downs, the downs will still be there. The only way to face them is with courage. Not bluff, not bravado, not over-starched underwear, but true courage. A Teaspoon of Courage delivers just the right pick-me-up to anyone facing troubled times--those moments of despair when you'd rather crawl back under the covers than face the world again. BTG acknowledges the universality of fear, loss, heartache, anxiety, and body odor, then with gentle wit and firm resolve marches us down the path to steely nerve, and unstoppable passion. "Whether you know it or not," he writes, "you were born tough enough to tackle anything important in life."BTG weaves his laser-sharp insights and practical tips for courageous living with fresh and funny animal portraits, further reinforcing his message that no one is immune to fearful feelings. This exquisite gift book is ideal for Monday mornings, dentist appointments, ending lousy relationships, eating haggis, and facing life's difficulties head on.

    That is to say, for us humans who live lives of such relative security that we cultivate our strength and power more out of pride and for a sense of accomplishment than out of an absolute need to survive in the wild. The professional athlete hones his body to function well in a sports event-rather than to emerge safe from a life-or-death struggle. And even those in our military and LEO rely more on the security of their weapons and armor than on their own personal, raw power and brute strength to carry the day. There remains one environment where exuding the necessary degree of authoritative strength and power can mean the difference between life or death: the maximum security prison. In maximum security, the predator preys on the weak like we breathe air. Intimidation is the daily currency. You either become a professional victim or you develop that supreme survival strength that signals the predator to stay at bay.Paul Wade spent 19 years in hell holes like San Quentin, Angola and Marion. He entered this world a gangly, terrorized weakling and he graduated to final freedom, pound-for-pound one of the strongest humans on the planet. Paul Wade dedicated his prison life to the cultivation of that supreme survival strength. And ironically, it is in America's prisons that we can find some of the great, lost secrets of how to get immensely powerful and strong. Paul Wade mined these secrets as if his life depended on it-and of course in many ways it did.Finally free, Paul Wade pays his debt to society-not just with the horrors of his years in the hole-but with the greatest gift he could possibly give us: a priceless set of progressions that can take ANYONE who has the will from abject weakling to strength specimen extraordinaire.

    And in his multi-million download podcast, High Performance, he teams up with Professor Damian Hughes to examine the secrets of the world's highest-performing people.Now, Jake and Damian reveal how we can all become high performers. Drawing on interviews with leading sportspeople and entrepreneurs, they uncover the eight hidden principles that drive high performers to success: from taking absolute responsibility for their situation, to working out their non-negotiable 'trademark behaviours', to getting the very best out of their teammates. And they draw on cutting-edge psychology to reveal how to apply these principles in our day-to-day lives - whether on the pitch, in our careers, or at home.You too can harness the secrets of high performance. This book explains how.Drawing on interviews with: Ben Ainslie | Steven Bartlett | Lily Cole | Tom Daley | Rio Ferdinand | Steven Gerrard | Kelly Holmes | Steph Houghton | Chris Hoy | Eddie Jones | Kelly Jones | Siya Kolisi | Frank Lampard | Jo Malone | Matthew McConaughey | Ant Middleton | Tracey Neville | Phil Neville | Robin Van Persie | Nims Purja | Mauricio Pochettino | Jonny Wilkinson | Clive Woodward | and many more . . .

    In May this year he brought down the curtain on a hugely successful playing career that spanned two decades, during which he proudly wore the shirts of Manchester United, Real Madrid, LA Galaxy, AC Milan, Paris Saint-Germain, and England. He captained his country on 58 occasions, winning 115 international caps in total, an English record for an outfield player. His colourful and stellar career has been characterised by the emotional highs of great goals and remarkable trophy successes around the world, as well as by more than the occasional moment of set-back, disappointment and despair, but through it all Beckham has emerged as a universally adored figure, both inside and outside the game. Here, intimately talking us through 150 of his favourite images which define his playing days, he invites us behind the scenes of an incredible 20-year footballing journey.

    This book is a roadmap to unleash that courageous YOU and have you singing your dreams out loud. Along with sharing stories from her playing days and personal experiences, Julie taps into the wisdom of other incredible female leaders including "Good Morning America" anchor Robin Roberts, soccer stars Mia Hamm and Alex Morgan, and Facebook superwoman and Lean In founder Sheryl Sandberg. In her Leadership Academy, Julie encourages young women to find the leader that exists in all of them, whatever their personality or vocal chord strength might be. Complete with fun exercises and activities, Choose to Matter guides readers in all aspects of their lives. Julie believes every young woman has the power to be a leader who makes a positive impact. And it all starts by choosing to matter. So go ahead, start now. Because you can.

    This is his storyNo player has been more synonymous with the glory years of Manchester United Football Club over the past two decades than right–back Gary Neville. An Old Trafford regular since he attended his first match at the age of six, captain of the brilliant 1992 FA Youth Cup–winning team, outspoken representative of MUFC, Neville is the ultimate one–club man. He has been at the heart of it all and, at the end of an amazing career, is now ready to tell all. Neville reveals the behind–the–scenes secrets of his early days with the likes of Giggs, Scholes, and his best mate, David Beckham.

    Before retiring in 1997, he took his team to a bowl game every year, won three national championships in the last four years he coached, and ended his career boasting an 84 percent winning record. But while these numbers testify to an undeniable accomplishment, it has been another, more powerful force that has shaped Osborne's life: his faith.In Faith in the Game, this legendary coach shares the philosophy he used to create not only a champion football team, but also a meaningful life. Both a memoir of Osborne's career with the Cornhuskers and an inspirational guide to making the most out of life, Faith in the Game presents the traits Osborne helped to instill in his team, including core values like honesty, loyalty, and courage. Illustrated with compelling behind-the-scenes stories of the Nebraska football team and conveyed in his own captivating tone, Osborne's message reveals the value of hard work, the need to balance our professional and personal obligations, and, above all, the importance of bringing faith into our lives.For those seeking a spiritually centered approach to living and working, this candid account of Tom Osborne's faith and strength is a warm and authentic book from which all of us can learn.

    About fathers and sons. It’s about memory and identity, and an insidious illness that can rob a person of both.It’s also a detective story, an investigation into the improbable journey of a baseball bat from one of the most iconic moments in baseball history to a 12-year-old boy’s bedroom.

    The book consists of 12 Lessons: Your Attitude is Your Window to the World; You're A Human Magnet; Picture Your Way to Success; Make a Commitment and You'll Move Mountains; Turn Your Problems into Opportunities; Your Words Blaze A Trail; How Are You?; Stop Complaining; Associate with Positive People; Confront Your Fears and Grow; Get Out There and Fail; Networking That Gets Results. The book shows how author Jeff Keller used these principles to make a career transition from lawyer to motivational speaker -- and shows readers how they, too, can make positive changes in every area of their lives.

    These people include:Hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis ?ho have turned to Phillips for clear–cut information to enhance their energy and performance.People once plagued by obesity, alcoholism, and life–threatening ailments who accepted a personal challenge from Bill Phillips and, with his help, have regained control of their bodies and their lives.When you begin to apply the information in this book, you will be proving to yourself that astounding changes are within your grasp too. And, you will discover Body –for–LIFE is much more than a book about physical fitness ?t's a gateway to a new and better life, a life of rewarding and fulfilling moments, perhaps more spectacular than you've ever dared to dream before.Within 12 weeks, you too are going to know ?ot believe, but know : that the transformation you've created with your body is merely an example of the power you have to transform everything else in your world. In language that is vivid and down–to–earth, Bill Phillips guides you, step by step, through the integrated Body –for–LIFE Program, which reveals:How to lose fat and increase your strength by exercising less, not more;How to tap into an endless source of energy by living with the Power MindsetTM;How to create more time for everything meaningful in your life;How to trade hours of aerobics for minutes of weight training ?ith dramatic results;How to make continual progress by using the High–Point TechniqueTM;How to feed your muscles while starving fat with the Nutrition–for–LIFE MethodTM;How thousands of ordinary people have now become extraordinary and how you can, too;How to gain control of your body and life, once and for all.The principles of the Body –for–LIFE Program are surprisingly simple but remarkably powerful. So allow yourself to experience the force of the information in this book, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.