Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites


Karl Blanks - 2017
    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement


Aaron Gustafson - 2011
    If you aren't already using progressive enhancement to build websites, you soon will be." —Jeremy Keith, Author, HTML5 for Web Designers"Finally. Progressive enhancement explained with a perfect balance of theory and practice. Aaron's take-aways will have you progressively-enhancing your markup, style and behavior with ease." —Dan Cederholm, Author, CSS3 For Web Designers"With this forward-thinking book Aaron shows us that anyone can produce accessible, engaging web experiences without sacrificing their ambitions. Through progressive enhancement, he'll show you how to bring designs to life without compromising the integrity of content. I've been learning from Aaron for many years, and suggest you do the same." —Simon Collison, Co-author, CSS Mastery"You hear the term 'Progressive Enhancement' bandied about as a good thing, and it absolutely is. However, few resources cover the breadth of the topic as well as this book does. Adaptive Web Design includes some of the best and broadest coverage in an easy-to-read and well-structured book." —Jonathan Snook, Co-author, The Art and Science of CSS

AngularJS: Up and Running: Enhanced Productivity with Structured Web Apps


Shyam Seshadri - 2014
    By the end of the book, you'll understand how to develop a large, maintainable, and performant application with AngularJS.Guided by two engineers who worked on AngularJS at Google, you'll learn the components needed to build data-driven applications, using declarative programming and the Model-view-controller pattern. You'll also learn how to conduct unit tests on each part of your application.Learn how to use controllers for moving data to and from viewsUnderstand when to use AngularJS services instead of controllersCommunicate with the server to store, fetch, and update data asynchronouslyKnow when to use AngularJS filters for converting data and values to different formatsImplement single-page applications, using ngRoute to select views and navigationDive into basic and advanced directives for creating reusable componentsWrite an end-to-end test on a live version of your entire applicationUse best practices, guidelines, and tools throughout the development cycle

Cyberpunk Handbook:: The Real Cyberpunk Fakebook


St. Jude - 1995
    Jude and R.U. Sirius--consummate insiders and co-founders of the revolutionary Mondo 2000 magazine, and co-authors of Mondo 2000: A User's Guide to the New Edge--both definitive source guides for members of the electronic underground. Includes Cyberpunk cryptic crossword puzzles and a hipness checklist, plus a true/false "final exam."

The Lost Art of Reading: Why Books Matter in a Distracted Time


David L. Ulin - 2010
    In The Lost Art of Reading, David L. Ulin asks a number of timely questions - why is literature important? What does it offer, especially now? Blending commentary with memoir, Ulin addresses the importance of the simple act of reading in an increasingly digital culture. Reading a book, flipping through hard pages, or shuffling them on screen - it doesn't matter. The key is the act of reading, and it's seriousness and depth. Ulin emphasizes the importance of reflection and pause allowed by stopping to read a book, and the accompanying focus required to let the mind run free in a world that is not one's own. Are we willing to risk our collective interest in contemplation, nuanced thinking, and empathy? Far from preaching to the choir, The Lost Art of Reading is a call to arms, or rather, to pages.

Macroanalysis: Digital Methods and Literary History


Matthew L. Jockers - 2013
    Jockers introduces readers to large-scale literary computing and the revolutionary potential of macroanalysis--a new approach to the study of the literary record designed for probing the digital-textual world as it exists today, in digital form and in large quantities. Using computational analysis to retrieve key words, phrases, and linguistic patterns across thousands of texts in digital libraries, researchers can draw conclusions based on quantifiable evidence regarding how literary trends are employed over time, across periods, within regions, or within demographic groups, as well as how cultural, historical, and societal linkages may bind individual authors, texts, and genres into an aggregate literary culture. Moving beyond the limitations of literary interpretation based on the "close-reading" of individual works, Jockers describes how this new method of studying large collections of digital material can help us to better understand and contextualize the individual works within those collections.

HTML5 and CSS3: Develop with Tomorrow's Standards Today


Brian P. Hogan - 2010
    Even though the specification is still in development, many modern browsers and mobile devices already support HTML5 and CSS3. This book gets you up to speed on the new HTML5 elements and CSS3 features you can use right now, and backwards compatible solutions ensure that you don't leave users of older browsers behind. This book gets you started working with many useful new features of HTML5 and CSS3 right away. Gone are the days of adding additional markup just to style a button differently or stripe tables. You'll learn to use HTML5's new markup to create better structure for your content and better interfaces for your forms, resulting in cleaner, easier-to-read code that can be understood by both humans and programs. You'll find out how to embed audio, video, and vector graphics into your pages without using Flash. You'll see how web sockets, client-side storage, offline caching, and cross-document messaging can ease the pain of modern web development. And you'll discover how simple CSS3 makes it to style sections of your page. Throughout the book, you'll learn how to compensate for situations where your users can't take advantage of HTML5 and CSS3 yet, developing solutions that are backwards compatible and accessible. You'll find what you need quickly with this book's modular structure, and get hands-on with a tutorial project for each new HTML5 and CSS3 feature covered. "Falling Back" sections show you how to create solutions for older browsers, and "The Future" sections at the end of each chapter get you excited about the possibilities when HTML5 and CSS3 reach widespread adoption. Get ready for the future---in fact, it's here already.

Fundamentals of Computers


V. Rajaraman - 2011
    

Free: The Future of a Radical Price


Chris Anderson - 2009
    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

The Filter Bubble: What the Internet is Hiding From You


Eli Pariser - 2011
    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

The Elements of Style


William Strunk Jr. - 1918
    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

The Liar's Bible: A Handbook for Fiction Writers


Lawrence Block - 2011
    Collected here for the first time are those pieces illuminating the tricks of the authorial trade, from creating vibrant characters and generating seamless plots, to conquering writer's block and experimenting with self-publishing.Filled with wit and insight, The Liar's Bible is a must-read for experts, amateurs, and anyone interested in learning to craft great fiction from one of the field's modern masters.This ebook features an illustrated biography of Lawrence Block, including rare photos and never-before-seen documents from the author's personal collection."Block is one of the best " -The Washington PostLawrence Block (b. 1938) is a Grand Master of the Mystery Writers of America and an internationally acclaimed New York Times bestselling author. His awards include a Lifetime Achievement Award from the Private Eye Writers of America and the Cartier Diamond Dagger Lifetime Achievement Award from the Crime Writers' Association (UK). Although he is best known for his four main mystery series, Block explored a variety of genres, including thrillers and erotica, and developed an early following as a pulp-fiction writer under a number of pseudonyms. Born in Buffalo, New York, Block has three daughters and currently lives with his wife in New York City.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Practical Object Oriented Design in Ruby


Sandi Metz - 2012
    The Web is awash in Ruby code that is now virtually impossible to change or extend. This text helps you solve that problem by using powerful real-world object-oriented design techniques, which it thoroughly explains using simple and practical Ruby examples. Sandi Metz has distilled a lifetime of conversations and presentations about object-oriented design into a set of Ruby-focused practices for crafting manageable, extensible, and pleasing code. She shows you how to build new applications that can survive success and repair existing applications that have become impossible to change. Each technique is illustrated with extended examples, all downloadable from the companion Web site, poodr.info. The first title to focus squarely on object-oriented Ruby application design, Practical Object-Oriented Design in Ruby will guide you to superior outcomes, whatever your previous Ruby experience. Novice Ruby programmers will find specific rules to live by; intermediate Ruby programmers will find valuable principles they can flexibly interpret and apply; and advanced Ruby programmers will find a common language they can use to lead development and guide their colleagues. This guide will help you Understand how object-oriented programming can help you craft Ruby code that is easier to maintain and upgrade Decide what belongs in a single Ruby class Avoid entangling objects that should be kept separate Define flexible interfaces among objects Reduce programming overhead costs with duck typing Successfully apply inheritance Build objects via composition Design cost-effective tests Solve common problems associated with poorly designed Ruby code

Beginning Programming All-In-One Desk Reference for Dummies


Wallace Wang - 2007
    If programming intrigues you (for whatever reason), Beginning Programming All-In-One Desk Reference For Dummies is like having a starter programming library all in one handy, if hefty, book.In this practical guide, you'll find out about algorithms, best practices, compiling, debugging your programs, and much more. The concepts are illustrated in several different programming languages, so you'll get a feel for the variety of languages and the needs they fill.Inside you'll discover seven minibooks:Getting Started: From learning methods for writing programs to becoming familiar with types of programming languages, you'll lay the foundation for your programming adventure with this minibook. Programming Basics: Here you'll dive into how programs work, variables, data types, branching, looping, subprograms, objects, and more. Data Structures: From structures, arrays, sets, linked lists, and collections, to stacks, queues, graphs, and trees, you'll dig deeply into the data. Algorithms: This minibook shows you how to sort and search algorithms, how to use string searching, and gets into data compression and encryption. Web Programming: Learn everything you need to know about coding for the web: HyperText. Markup Language (better known simply as HTML), CSS, JavaScript, PHP, and Ruby. Programming Language Syntax: Introduces you to the syntax of various languages - C, C++, Java, C#, Perl, Python, Pascal, Delphi, Visual Basic, REALbasic - so you know when to use which one. Applications: This is the fun part where you put your newly developed programming skills to work in practical ways. Additionally, Beginning Programming All-In-One Desk Reference For Dummies shows you how to decide what you want your program to do, turn your instructions into "machine language" that the computer understands, use programming best practices, explore the "how" and "why" of data structuring, and more. And you'll get a look into various applications like database management, bioinformatics, computer security, and artificial intelligence. After you get this book and start coding, you'll soon realize that -- wow! You're a programmer!