Running Down a Dream: Your Road Map to Winning Creative Battles
Tim Grahl - 2018
When you dream, you envision a magical future. You have heroically slayed the dragons and unlocked the creativity and genius buried deep inside. But how do you actually get there? You can analyze the myths of visionary creators–artists, writers, musicians, software developers, etc that have accomplished the impossible. You’ll read about how they went for it, refused to quit, and would not be denied. But exactly how these successful creators went from being fearful dreamers to accomplished artists proves elusive. They seem to have secret sauce inside that you just don’t possess. Running Down a Dream unflinchingly bares the naked truth behind all creations and shares the practical to-do list to take you from here to there. The good news? You don’t have to be an Austen or a Michelangelo or an Oprah to create a work of art. The bad news? There is no glossing over the pain, embarrassment, and financial terror necessary to contend with on your journey to mission accomplished. More good news? What lies ahead for you is the realization of your heroic self. The run is worth it in ways you can’t yet imagine.
The MacKay MBA of Selling in the Real World
Harvey MacKay - 2011
The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:Big shots are just little shots who kept shooting Helping someone up won't pull you down-and could very easily pull them to your side Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at allCovering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You: Use Content to Unleash Your Influence and Engage Those Who Matter to You
John Hall - 2017
1 company dominating content marketingWhat do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:- how consumer needs and expectations have changed and what this shift means for you - how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you - proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trustWhether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Zombie Economics: A Guide to Personal Finance
Lisa Desjardins - 2011
It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"
Invisible Selling Machine
Ryan Deiss - 2015
it's downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address... ...this book is for you.
For Love or Money
Susan Kaye Quinn - 2015
But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit
Thinkertoys: A Handbook of Creative-Thinking Techniques
Michael Michalko - 1991
But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different. With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.
Professional Plot Outline Mini-Course
Holly Lisle - 2012
We all have to learn the SAME skills. But no matter where you’re starting…Even if you have NO story ideas, NO characters, and NO experience, you can finish a complete working plot outline in just SEVEN tiny lessons.If you have ever labored to come up with a GOOD way to start a story…If you have ever stumbled, lost and frustrated, through the MIDDLE of your book…If you have ever wondered,”How do I find an idea worth writing?“…Stop Struggling. Help Is Here.
Be Like Amazon: Even a Lemonade Stand Can Do It
Jeffrey Eisenberg - 2017
Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow. Endorsements: A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical! – Jay Baer – President of Convince & Convert & author of Hug Your Hater Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. - Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author "Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error. - T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™ "There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger." - Avinash Kaushik, Google Evangelist You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. – Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete “Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.” – Scott Brinker, ChiefMartec “Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.” – Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.
Writing on Both Sides of the Brain: Breakthrough Techniques for People Who Write
Henriette Anne Klauser - 1987
A revolutionary approach to writing that will teach you how to express yourself fluently and with confidence for the rest of your life.
Working: Researching, Interviewing, Writing
Robert A. Caro - 2019
He describes what it was like to interview the mighty Robert Moses; what it felt like to begin discovering the extent of the political power Moses wielded; the combination of discouragement and exhilaration he felt confronting the vast holdings of the Lyndon B. Johnson Library and Museum in Austin, Texas; his encounters with witnesses, including longtime residents wrenchingly displaced by the construction of Moses’ Cross-Bronx Expressway and Lady Bird Johnson acknowledging the beauty and influence of one of LBJ’s mistresses. He gratefully remembers how, after years of loneliness, he found a writers’ community at the New York Public Library’s Frederick Lewis Allen Room and details the ways he goes about planning and composing his books. Caro recalls the moments at which he came to understand that he wanted to write not just about the men who wielded power but about the people and the politics that were shaped by that power. And he talks about the importance to him of the writing itself, of how he tries to infuse it with a sense of place and mood to bring characters and situations to life on the page. Taken together, these reminiscences–some previously published, some written expressly for this book–bring into focus the passion, the wry self-deprecation, and the integrity with which this brilliant historian has always approached his work.
Hooked: Write Fiction That Grabs Readers at Page One & Never Lets Them Go
Les Edgerton - 2007
Why? If a novel or short story has a bad beginning, then no one will keep reading. It's just that simple. Hooked provides readers with a detailed understanding of what a beginning must include (setup, backstory, the inciting incident, etc.); instruction on how to successfully develop the story problem; tips on how to correct common beginning mistakes; exclusive insider advice from agents, acquiring book editors, and literary journal editors; and much more.
Save the Cat: The Last Book on Screenwriting You'll Ever Need
Blake Snyder - 2005
This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!
Write Better, Faster: How To Triple Your Writing Speed and Write More Every Day
Monica Leonelle - 2015
Through months of trial-and-error, hundreds of hours of experimentation, and dozens of manuscripts, she tweaked and honed until she could easily write 10,000 words in a day, at speeds over 3500+ words per hour! She shares all her insights, secrets, hacks, and data in this tome dedicated to improving your writing speeds, skyrocketing your monthly word count, and publishing more books. You'll learn: - The 4-step framework that Monica used to reach speeds of 3500+ new fiction words per hour - The tracking systems you need to double or triple your writing speed in the next couple months - The killer 4-step pre-production method Monica uses to combat writer's block, no matter what the project is! - The secrets to developing a daily writing habit that other authors don't talk about enough - How Monica went from publishing only one book per year from 2009-2013, to publishing 8 books in a single year in 2014 For serious authors, both beginner and advanced, who want to improve their output this year! Write Better, Faster: How To Triple Your Writing Speed and Write More Every Day will help you kick your excuses and get more writing done. As part of the Growth Hacking For Storytellers series, it explores how to hack your writing routine to be more efficient, more productive, and have a ton of fun in the process!
The Business of Writing for Children: An Award-Winning Author's Tips on Writing Children's Books and Publishing Them, or How to Write, Publish, and Promote a Book for Kids
Aaron Shepard - 2000
If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, getting them published, and promoting your books. Topics include common myths about children's writing, children's book categories, elements of successful stories, manuscript format, submission strategies, contract negotiation, the publishing process, career building, and children's writer resources. Also included are specialized subjects such as querying for multiple manuscripts, promoting a first book, and self publishing. Read -The Business of Writing for Children- to learn the secrets you might spend years discovering for yourself. ///////////////////////////////////////////////// Aaron Shepard is the author of -The Legend of Lightning Larry, - -The Baker's Dozen, - and sixteen more picture books and early readers, along with several chapter books for middle grades, extensive resources for storytelling and reader's theater, and a graphic novel. His publishers have included Atheneum, Scribners, Clarion, Lothrop, Dial, and HarperCollins, as well as Cricket and Australia's School Magazine. Aaron's work has been honored by the American Library Association, the National Council for the Social Studies, the American Folklore Society, The New York Public Library, and the Bank Street College of Education. He has been a judge for the Golden Kite Awards of the Society of Children's Book Writers and Illustrators. ///////////////////////////////////////////////// -BRAVO! I thought it had pretty much all been said, but I was wrong. All the nuts and bolts are here as well as rules that bear repeating, PLUS insights not usually found in how-to books. Clearly and concisely written, this is an invaluable resource for both beginning and more accomplished writers.- -- Susan Pearson, Editor-in-Chief, Lothrop, Lee & Shepard Books -Aaron Shepard has written one of the most comprehensive guides available to anyone wishing to enter the competitive field of children's books. It's all here, from initial idea to successful sale, and then beyond to the essentials of contracts, promotion, and the ABCs of building a successful career. If you're starting out, start out here.- -- Stephen Mooser, children's author -Here's clearly-written, no-nonsense help for children's writers by a craftsman. Every fledgling author should own this book.- -- Stephen Fraser, Executive Editor, Aladdin Paperbacks -Aaron Shepard's The Business of Writing for Children is a wonderful resource. His experience-based insights into the art and business of children's writing will save beginning writers years of wasted effort -- and help published writers achieve long-term success.- -- Kathleen Duey, children's author -The Business of Writing for Children is a one-stop shopping center, a complete how-to-do-it guide for the writer who wants a jump-start on looking professional even though he/she may be turning out a first book. Editors will love you if you do it Shepard's way.- -- Audrey Baird, Editor, Once Upon A Time -I carry around a file folder of materials which I share with unpublished writers and illustrators. This book is so comprehensive, I plan to replace my file folder with it. Whether you are a novice or a professional, The Business of Writing for Children needs to be in your library. DON'T write a book without it!- -- Leslie Tryon, children's author/illustrator