Visual Merchandising: Windows and In-Store Displays for Retail


Tony Morgan - 2008
    Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

The Tracker


B.A. Monaghan - 2017
    Roland grew up halfway to nowhere. His father is human and his mother is elf. Being Half-Elf would always bring difficulties and it also brought about innate magic. He heads off for adventure joining the Adventures Guild. The world is tough and Roland is an innocent. He discovers he is unique in more than one way. Danger is everywhere especially for those who adventure. He makes a decision that will affect him for the rest of his life. The he realizes he has made a rash decision. It might turn out good or it might turn out bad. He just doesn't know enough but he is committed. His unique gifts are needed and he heeds the call for help.

The Little Book of Breaking 80 - How to Shoot in the 70s (Almost) Every Time You Play Golf


Shane Jones - 2013
    This is not a book of swing techniques. There are plenty of other resources that teach you how to swing, chip and putt. What this book does provide is a true framework for breaking 80 based on sound principles that will work for any golfer of any level. Provided you faithfully follow and apply these principles, you will begin to improve surely and steadily, to the point where you will eventually gain the ability to break 80, not just as a one-time fluke, but over and over again as a reflection of your true new-found ability. Whether you're struggling to break 100, 90, 80 or even a complete beginner, the Little Book of Breaking 80 will help take your game to the next level!

The Heart of Comedy: The Robin Williams Story


Time Inc. - 2015
    He was already a TV sensation as the benign extraterrestrial Mork from Ork on Mork & Mindy and had starred as a comic-strip sailor in Popeye. But that Tonight Show stint revealed the distilled form of Williams' unique genius in stand-up comedy and his visits with Carson, Dick Cavett, David Letterman, Jay Leno and the other late-night lions. This TIME Spotlight Story explores The Heart of Comedy, Mr, Robin Williams.

Madoff with the Money


Jerry Oppenheimer - 2009
    From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme.Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans.Madoff With the MoneyDelves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized BiographyWhile there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.

Tribes: We Need You to Lead Us


Seth Godin - 2008
    For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us?The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

Turn Your Computer Into a Money Machine: How to make money from home and grow your income fast, with no prior experience! Set up within a week!


Avery Breyer - 2015
    Want to join me? And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build an online income from websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. My system for income online is much easier to get up and running - it can be set up within 1 week - and can put cash in your pocket a lot sooner than most of those other options, plus has little to no start-up costs. Imagine having the ability to make money in your spare time, to be able to earn extra cash each month, without having to get another job. Wouldn’t it be great if you could earn this income online on YOUR terms and: • work when you want, and where you want • finally have the extra cash you need to afford a few luxuries in your monthly budget • be able to take time off whenever you want, without having to beg for permission from your boss and arrange for it weeks or months in advance • be able to double, triple, or quadruple your hourly wage once you learn to be more efficient at your work, rather than having your boss reward you with more work and zero extra pay This book will teach you my method for building an online income that provides all that, and more. I’ve used this system anywhere from North American suburbia to Bali — how many JOBS can offer you that kind of flexibility? The ability to design your dream life, wherever you want it to be? Read this book and find out how to do it! Learn how to work from home, or anywhere in the world! I’ve earned money everywhere from home on my couch in suburbia to a cozy coffee shop overlooking a gorgeous marina in the tropics. This book will show you how. If you’re looking for real ways to earn money from home, a system that’s flexible and works whether you’re just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should read this book. I know this system for building an online income works, because I use it even now. You could be next. Buy this book and find out how to do it.

My Life, My Rules: Stories of 18 Unconventional Careers


Sonia Golani - 2013
    The professional career path chosen by many people is as plain as daylight and can be predicted many years into the future. But Sonia Golani's book, My Life, My Rules: Stories of 18 Unconventional Careers, catches the imagination of the reader and provides valuable insights into the inconceivable ways a person's career can proceed. It is a collection of eighteen different stories, each featuring an individual who has dared to walk the less-traversed path. Amish, a successful corporate employee, ventures into the risky world of fiction writing. Eventually, his Shiva series becomes so successful that he quits his job and becomes a full-time author. Having graduate degrees from prestigious institutions and a doctorate in environmental toxicology, Rahul Ram chose to become a musician instead and played for the famous 'Indian Ocean' rock band. Such stories in this book challenge the common set of decisions that most people make for their futures. These stories show just how unpredictable life can be.

Hipster Business Models: How to make a living in the modern world


Priceonomics - 2014
    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

Upstanders: Season 1: A Starbucks Original Series


Howard Schultz - 2017
     They are problem solvers and protestors, students and parents, professionals and civic leaders. Some fight injustice; others fearlessly challenge the status quo. They are ordinary people who are making extraordinary differences in their communities and beyond. From Salt Lake City to Memphis to Baltimore, Upstanders remind us that participation in civic life has no bounds - and that we can all be the change we wish to see in the world. Howard Schultz, executive chairman of Starbucks, and former Washington Post senior editor Rajiv Chandrasekaran searched throughout America and chose these 10 upstanding citizens to profile for their passion, humanity, and willingness to act. Here you'll meet: A former NFL player who offers personal training to wounded veterans A young activist who stopped the world's largest trash incinerator from being built in her neighborhood A pastor who opened his church's doors to the Muslim congregation across the street A former inmate who's helping other ex-convicts stay out of prison A retired sheriff who's transforming the way police are trained A small town that came together to provide every student with free college tuition A college student who created an app to reduce food waste and end hunger A loving father who started a business to empower his son and other people with autism A New Jersey man who's helping at-risk youth turn their lives around A former auto industry executive who's taking on homelessness in his state Everyone has the power to make a difference. These Americans did. Rousing and uplifting, Upstanders identifies great men and women across our country and celebrates the strength of our core values and the boundless possibilities of the human spirit.

Beyond Satisfaction: The Secret to Crafting a Profitable Online Course That Will Change Lives


Breanne Dyck - 2016
    If your business is to grow and thrive, you need to create transformational learning experiences that delight customers. That’s where Beyond Satisfaction comes in. In Beyond Satisfaction, you’ll discover the underlying principles of transformative learning. With extensive case studies and action steps, you’ll be able to easily apply the principles to your own courses and programs.No longer will you have to wonder what it takes to create the transformational online course, workshop or program you’ve been dreaming of. With Beyond Satisfaction, you get a playbook for creating a course that truly gets results.If you—or your customers—are getting jaded about the online course marketplace, this book is for you. If you’re just getting started with online training and want to create something remarkable, this is for you. If you want to maximize your impact and make a dent in the world, this book is for you.It’s time to go Beyond Satisfaction.

Magnetic Sponsoring: How To Attract Endless New Leads And Distributors To You Automatically


Mike Dillard - 2014
     This is NOT a book for people who want to follow the herd, or get average results handing out samples, holding home parties, or buying leads. It is for the few who want to become leaders in this industry. Who want to walk across the stage, and who want to earn 7-figures. It is for those who would rather be the hunted than the hunter. Who prefer to work smarter, instead of harder. Who want to build a life-long business, instead of an opportunity, and for those who value truth over hype. If you're tired of chasing your friends and family members, posting fliers on phone poles, cold calling leads, and handing out business cards, then Magnetic Sponsoring is exactly what you've been looking for. In this book, I will teach you... - How to get an endless number of prospects to call you, with credit card in hand ready to buy your product, or join your business. - How to create a life-long business with zero competition. - How to make income whether your prospects join your business or not. - How to legitimately produce endless leads for free. - How to create automated marketing systems that sell and recruit for you. - How to sponsor top industry leaders instead of tire-kickers. - How to become an Alpha man or woman that people respect and follow. - How I used these strategies to make over $50 million online, and become the #1 Residual Income Earner in my opportunity. Thank you for your leadership.

Creating Room to Read


John Wood - 2013
    In 1999, at the age of thirty-five, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as “the Andrew Carnegie of the developing world,” he strived to bring the lessons of the corporate world to the nonprofit sector—and succeeded spectacularly. In his acclaimed first book, Leaving Microsoft to Change the World, Wood explained his vision and the story of his start-up. Now, he tackles the organization’s next steps and its latest challenges—from managing expansion to raising money in a collapsing economy to publishing books for children who literally have no books in their native language. At its heart, Creating Room to Read shares moving stories of the people Room to Read works to help: impoverished children whose schools and villages have been swept away by war or natural disaster and girls whose educations would otherwise be ignored. People at the highest levels of finance, government, and philanthropy will embrace the opportunity to learn Wood’s inspiring business model and blueprint for doing good. And general readers will love Creating Room to Read for its spellbinding story of one man’s mission to put books within every child’s reach.

SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives


Nicholas A. Christakis - 2008
    Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.