It presents content in digestible chunks. Each chapter concludes with problems providing practice for proficiently applying the chapter’s concepts. Those problems, like examples throughout the book, use real records, real research, and real issues. Answers are at the back of the book along with a glossary of technical terms and an extensive resource list.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    This new edition has been thoroughly revised and updated, with thirty new essays and a new section on anti-globalization movements. The editors have replaced several abstract articles from the first edition with livelier, more accessible essays that reflect the current scholarship. With new case studies, and a more international focus, this second edition is an even better introduction to globalization studies.Fully revised and updated - includes 30 new essays and a new section on anti-globalization movements.Wide-ranging - across economic, political, cultural, and experiential dimensions of social change.Inclusive - covering a wide variety of perspectives on globalization and capturing some of the fault lines in current debates.Stimulating - not only by including well-written, provocative, and contemporary works but also by structuring sections around arguments that serve as connecting themes.

    A comprehensive introduction to the major research methods and types of data analysis used today, this text provides in-depth coverage of all facets of research, from the epistemology of quantitative and qualitative scientific inquiry to the design, data collection, analysis, and reporting of a completed study.

    One island, two unique societies (Norse and Inuit). Only one of these societies would succeed--the other would fail. But how? With his trademark accessibility and comprehensiveness, Diamond documents how environmental damage, climate change, loss of friendly contacts and the rise of hostile ones, and the unique political, economic, and social settings of prehistoric Greenland combine to demonstrate exactly why and how societies choose to fail or succeed. Jared Diamond's latest book, "The World Until Yesterday: What Can We Learn from Traditional Societies?," is available from Viking.

    We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.   But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?   In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.   By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.   The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.  Praise for How We Learn“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp“A welcome rejoinder to the faddish notion that learning is all about the hours put in.” —The New York Times Book Review   “A valuable, entertaining tool for educators, students and parents.” —Shelf Awareness   “How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?” —Scientific American   “I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

    He illuminates the repressive regime's complex economy and culture, its appalling record of human-rights abuses, and its belligerent relationship with the United States, and analyzes the regime's major security issues—from the seemingly endless war with its southern neighbor to its frightening nuclear ambitions—all in light of the destabilizing effects of Kim Jong-il's recent death.How this enigmatic nation-state—one that regularly violates its own citizens' inalienable rights and has suffered famine, global economic sanctions, a collapsed economy, and near total isolation from the rest of the world—has continued to survive has long been a question that preoccupies the West. Cha reveals a land of contradictions, one facing a pivotal and disquieting transition of power from tyrannical father to inexperienced son, and delves into the ideology that leads an oppressed, starving populace to cling so fiercely to its failed leadership.With rare personal anecdotes from the author's time in Pyongyang and his tenure as an adviser in the White House, this engagingly written, authoritative, and highly accessible history offers much-needed answers to the most pressing questions about North Korea and ultimately warns of a regime that might be closer to its end than many might think—a political collapse for which America and its allies may be woefully unprepared.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms.

    The book emphasizes a general introduction to probability theory and provides a detailed discussion of specific designs and analyses that are typically encountered in ecology and environmental science. Appropriate for use as either a stand-alone or supplementary text for upper-division undergraduate or graduate courses in ecological and environmental statistics, ecology, environmental science, environmental studies, or experimental design, the Primer also serves as a resource for environmental professionals who need to use and interpret statistics daily but have little or no formal training in the subject.

    And, surprise: It's good news. We've all heard the statistic: Fifty percent of marriages end in divorce. It's enough to make many couples give up when the going gets rough, thinking that's what everybody else does. But what if it weren't true? What if, in fact, it's not only possible but often easier than you think to save a seemingly troubled relationship? These are the questions Tara Parker-Pope asked herself after her own divorce. An New York Times investigative journalist on the health and wellness beat, she turned to some of the top biologists, neuroscientists, psychologists, and other scientists for the facts about marriage and divorce. Those facts were more positive and provocative than she'd ever expected, and For Better offers page after page of astonishing, eye-opening good news. Parker-Pope presents the science behind why some marriages work and others don't; the biology behind why some spouses cheat and others remain faithful; the best diagnostic tools created by the most cutting-edge psychologists to assess the probability of success in getting married, staying married, or remarrying. There are questionnaires to uncover potentially damaging hidden attitudes toward spouses. There are tools to show the impact of routine, fresh activity and how small adjustments can make a huge difference. For Better is the definitive guide to the most profound relationship of our lives.

    Yet it is still the last taboo in our society, and grief is still profoundly misunderstood...In Grief Works we hear stories from those who have experienced great love and great loss - and survived. Stories that explain how grief unmasks our greatest fears, strips away our layers of protection and reveals our innermost selves.Julia Samuel, a grief psychotherapist, has spent twenty-five years working with the bereaved and understanding the full repercussions of loss. This deeply affecting book is full of psychological insights on how grief, if approached correctly, can heal us. Through elegant, moving stories, we learn how we can stop feeling awkward and uncertain about death, and not shy away from talking honestly with family and friends.This extraordinary book shows us how to live and learn from great loss.

     The co-founder of three multi-million dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat--and an epiphany: Social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing--to an astonishing degree--how they mimic biological life. By examining cells, viruses, and other microbiological functions, we can master social media in both business and in life.

    city. Its buildings were monuments to its success and vitality in the first half of the twentieth century. At the start of the twenty-first century, those same monuments are now ruins: the United Artists Theater, the Whitney Building, the Farwell Building and the once ravishing Michigan Central Station (unused since 1988) today look as if a bomb had dropped on Motor City, leaving behind the ruins of a once great civilization. In a series of weekly photographic bulletins for Time magazine called "Detroit's Beautiful, Horrible Decline," photographers Yves Marchand and Romain Meffre have been revealing to an astonished America the scale of decay in Detroit. "The state of ruin is essentially a temporary situation that happens at some point, the volatile result of change of era and the fall of empires," write Marchand and Meffre. "Photography appeared to us as a modest way to keep a little bit of this ephemeral state." As Detroit's white middle class continues to abandon the city center for its dispersed suburbs, and its downtown high-rises empty out, these astounding images, which convey both the imperious grandeur of the city's architecture and its genuinely shocking decline, preserve a moment that warns us all of the transience of great epochs.

    So...why does he do that? You've asked yourself this question again and again. Now you have the chance to see inside the minds of angry and controlling men--and change your life. In Why Does He Do That? you will learn about:The early warning signs of abuse- The nature of abusive thinking- Myths about abusers- Ten abusive personality types- The role of drugs and alcohol- What you can fix, and what you can't- And how to get out of an abusive relationship safelyPrevention Programs, Harvard School of Public Health