The calculus is not a hard subject and I prove this through an easy to read and obvious approach spanning only 100 pages. I have written this book with the following type of student in mind; the non-traditional student returning to college after a long break, a notoriously weak student in math who just needs to get past calculus to obtain a degree, and the garage tinkerer who wishes to understand a little more about the technical subjects. This book is meant to address the many fundamental thought-blocks that keep the average 'mathaphobe' (or just an interested person who doesn't have the time to enroll in a course) from excelling in mathematics in a clear and concise manner. It is my sincerest hope that this book helps you with your needs.Show more Show less

    Poetry, patterns like Pascal's triangle, philosophy, psychology, music, and dozens of simple mathematical figures are enlisted to show that the "divine proportion" or "golden ratio" is a feature of geometry and analysis which awakes answering echoes in the human psyche. When we judge a work of art aesthetically satisfying, according to his formulation, we are making it conform to a pattern whose outline is laid down in simple geometrical figures; and it is the analysis of these figures which forms the core of Professor Huntley's book.For the philosopher, scientist, poet, art historian, music listener, artist, as well as the general reader who wants to understand more about the fascinating properties of numbers, this is a beautifully written, exciting account of the search for a naturally manifested aesthetic that has occupied man since he first asked the question "why?""This is a delightful book to read. . . . It wanders here and there through some of the most attractive byways of simple mathematics, returning always to the oddities and pleasures of the golden section. This is a browser's book — a happy, untidy traveling or bedside book for those who know how to enjoy the charm of numbers and shapes." — Dr. J. Bronowski, The Salk Institute.

    Examining visual art from 1980 to the present, it takes an intriguing and accessible approach that motivates students and other readers to think actively about and discuss contemporary art--what it means and how it means what it does. The opening chapter provides a concise overview of the period, analyzing how four key changes (the rise of new media, a growing awareness of diversity, the influence of theory, and interactions with everyday visual culture) have resulted in an art world with dramatically expanded boundaries. Reflecting the paradigm shift from a formalist way of teaching studio art to more varied and open-ended concepts, the remaining six chapters each deal with a key theme--time, place, the body, language, identity, and spirituality. Each chapter features an introduction to the thematic topic; a brief look at historical precedents and influences; a detailed analysis of how contemporary artists have responded to and embodied aspects of the theme in specific works; and an in-depth and fascinating profile of an artist who has extensively explored aspects of the theme in his or her work. Themes of Contemporary Art: Visual Art after 1980 shows how art can be interpreted from several different angles: techniques and materials, historical circumstances, aesthetic qualities, theoretical issues, and an artist's ideas and intentions. Writing in a lucid and engaging style, the authors skillfully reveal the multiple levels of meaning in artworks, drawing connections between contemporary art, art of the past, and everyday existence. The volume is enhanced by 87 illustrations--19 in full color--that demonstrate an immense variety of materials, subjects, and styles. These well-chosen examples will help readers learn to critically describe, interpret, and evaluate contemporary visual art. A bibliography and a timeline that situates contemporary art in the context of major events in world history, art, and popular culture are also included. An ideal core text for courses in contemporary art history, Themes of Contemporary Art: Visual Art after 1980 can also be used as a supplement in modern art, art appreciation, art criticism/theory, and studio art courses.

    Containing 4,789 photographs, it illustrates some 163 different types of action: elderly man lifting log, woman sweeping, woman climbing ladder, men boxing and wrestling, child crawling, man lifting weight, man jumping, and 155 other types of action, some of which are illustrated by as many as 62 different photographs. Taken at speeds ranging up to 1/6000th of a second, these photographs show bone and muscle positions against ruled backgrounds. Almost all subjects are undraped, and all actions are shown from three angles: front, rear, and three-quarter view. These historic photographs, one of the great monuments of nineteenth-century photography, are reproduced original size, with all the clarity and detail of the originals. As a complete thesaurus of human action, it has never been superseded. Muybridge was a genius of photography, who had unlimited financial, technical, and scientific backing at the University of Pennsylvania. This volume presents the final selection from more than 100,000 negatives made at an expenditure of more than $50,000. It has never been superseded as a sourcebook for artists, students, animators, and art directors. "An unparalleled dictionary of action for all artists, photographers." — American Artist."Impressive and valuable collection." — Scientific American.

    Compiling hundreds of images and responses from leading authorities on photography, it offers a brilliant, reader-friendly exploration of the many ways in which photographs package information and values, demand and hold attention, and shape our knowledge of and experience in the world. The volume draws on the extraordinary visual assets of the Smithsonian Institution's museums, science centers and archives to launch an unprecedented interdisciplinary dialogue on photography's capacity to shape and change our experience of the world. Photography Changes Everything features over 300 images and nearly 100 engaging short texts commissioned from experts, writers, inventors, public figures and others--from Hugh Hefner to John Baldessari, John Waters, Robert Adams, Sandra Phillips and many others. Each story responds to images selected by project contributors. Together they engage readers in a timely exploration of the extent to which our lives have been transformed through our interactions with photographic imagery. Edited by leading photography curator and author Marvin Heiferman, Photography Changes Everything provides a unique opportunity to better understand the history, practice and power of photography at this transitional moment in visual culture.

    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

    But its myriad occurrences in art, nature, and science have been a source of speculation and wonder for thousands of years. Divine Proportion draws upon both religion and science to tell the story of Phi and to explore its manifestations in such diverse places as the structure of the inner ear, the spiral of a hurricane, the majesty of the Parthenon, and the elusive perfection of the Mona Lisa. A universal key to harmony, regeneration, and balance, Phi is at the heart of a tantalizing story begun on clay tablets in ancient Babylon, and which will continue to be written for centuries to come.

    Escher was born in 1898 in Leeuwarden (Netherlands). He received his first drawing lessons during secondary school from F.W. van der Haagen, who also taught him the block printing, thus fostering Escher's innate graphic talents. From 1912 to 1922 he studied at the School of Architecture and Ornamental Design in Haarlem, where he was instructed in graphic techniques by S. Jessurun de Mesquita, who greatly influenced Escher's further artistic development. Between 1922 and 1934 the artist lived and worked in Italy. Afterwards Escher spent two years in Switzerland and five in Brussels before finally moving back to Barn in Holland, where he died in 1972. M.C. Escher is not a surrealist drawing us into his dream world, but an architect of perfectly impossible worlds who presents the structurally unthinkable as though it were a law of nature. The resulting dimensional and perspectival illusions bring us into confrontation with the limitations of our sensory perception. About the Series: Each book in TASCHEN's Basic Art series features:a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions

    More than 250 color photos.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    "More concretely," the authors explain, "it is the controlled manipulation of mathematical formulas, using a collection of techniques for solving problems."

    Readers will learn the basic anatomy, fundamentals of storycraft and how the medium works as a means of expression.

    This book is about building a deeper understanding of this rangy mental terrain so that you can more productively think about and discuss aesthetic phenomena and experience in your life and in your work. Until now theoretical aesthetics has been a rather unwieldy and impractical subject. This lucid and easy-to-read book—rendered in a graphically engaging format—should be of genuine value to museum-goers, professional artists and designers, and students of the arts and crafts.This book should be of particular interest to those who have enjoyed Wabi-Sabi: for Artists, Designers, Poets & Philosophers, also by Leonard Koren.Leonard Koren trained as an artist and architect. He is the founder and publisher of WET: The Magazine of Gourmet Bathing, one of the seminal avant-garde publications of the 1970s. Koren writes and consults about design- and aesthetics-related issues.

    This superb drawing guide helps you unravel its complexity and capture its aesthetic on paper. Packed with instructive illustrations and specially-commissioned photographs of male and female models, Anatomy for the Artist unveils the extraordinary construction of the human body and celebrates its continuing prominence in Western Art today. Through her detailed sketches, acclaimed artist Sarah Simblet shows you how to look inside the human frame to map its muscle groups, skeletal strength, balance, poise, and grace.Selected drawings superimposed over photographs reveal fascinating relationships between external appearance and internal structure. Six drawing classes guide you through human anatomy afresh, offering techniques for observing and drawing the skeleton, including the head, ribcage, pelvis, hands, and feet. By investigating a series of masterworks juxtaposed against photographs of real-life models, Dr. Simblet also traces the visions of different artists across time, from Holbein's Christ Entombed to Edward Hopper's Hotel Room.For any artist, learning about the human body is always a palpable delight. This imaginative reference guide will enhance your anatomical drawing and painting techniques at every level.

    Only recently has science sought in earnest to understand and explain this impact. One remarkable recent study, analyzing the cries of newborns, shows that infants' cries contain common musical intervals, and children tease each other in specific, singsong ways no matter where in the world they live. Physics experiments show that sound waves can physically change the structure of a material; musician and world-famous conductor Daniel Barenboim believes musical sound vibrations physically penetrate our bodies, shifting molecules as they do. The Power of Music follows visionary researchers and accomplished musicians to the crossroads of science and culture, to discover: how much of our musicality is learned and how much is innate? Can examining the biological foundations of music help scientists unravel the intricate web of human cognition and brain function? Why is music virtually universal across cultures and time-does it provide some evolutionary advantage? Can music make people healthier? Might music contain organizing principles of harmonic vibration that underlie the cosmos itself?