Book picks similar to
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation by Sharad Sarin
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The Story of Facebook
Sara Gilbert - 2012
He left Harvard after his sophomore year to focus on the website, whose user base steadily grew to more than 250 million people, making Zuckerberg a billionaire. He was also named “Man of the Year” by Time magazine in 2010.We bring you the story about the origins and leaders of Facebook, who gave communication and social networking a whole new meaning.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.
Prince2 Study Guide
David Hinde - 2012
Everything you need to be fully prepared to take the PRINCE2Foundation and Practitioner examAs an internationally recognized certification which focuses onthe Foundation and Practitioner levels along with being recommendedby the Project Management Institute, the PRINCE2 accreditationgives a bolster to any resume.The author, David Hinde, has trained hundreds of individualsfrom many different backgrounds to prepare for the PRINCE2 exams.The book provides explanations of all parts of the PRINCE2approach, lots of practical examples, and a whole range of mockexamination questions to test your knowledge.Explains all the PRINCE2 themes, processes, principles, rolesand management products for the very latest version of PRINCE2(PRINCE2 2009 Edition)Features full coverage of all Foundation and Practitioner levelexam objectivesPresents real-world scenarios, showing how the method isused in business and the public sectorIncludes challenging review questions and electronic flashcardsto sharpen your knowledgeCovers tips and techniques for tackling the PRINCE2accreditation examinations and shows you how and where to take theexamsIncorporates over 300 sample Foundation-level and over 100sample Practitioner-level questions, with answers and fullexplanationsContains a glossary of all PRINCE2 terminology and a quickreference to all the PRINCE2 management productsGives a web link to a set of on-line tools with more bonusexamsPRINCE2 Study Guide covers all the necessary topics youneed to know in order to confidently take the PRINCE2 Foundationand Practitioner exams.
Blockchain: The Beginners Guide to Understanding the Technology Behind Bitcoin & Cryptocurrency (The Future of Money)
Artemis Caro - 2017
As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn:
A Brief History of Blockchain Technology
Blockchain Basics: Managing Digital Transactions
What is a Distributed Ledger?
Blockchain Beyond Bitcoin
Implications Of Blockchain: Big Data, Privacy & Personal Data
Profiting from Blockchain Technologies
Limitations & Challenges of Blockchain
The Future of Blockchain
For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets.
This is ALL About To Change...
Make sure you take action and join the Financial Revolution by reading this book!
Introduction to Personal Branding: 10 Steps Toward a New Professional You
Mel Carson - 2016
It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:Establishing Credibility & Thought LeadershipGrowing Your NetworkAttracting New OpportunitiesIncreasing SalesHelping You Reach Your Business GoalsWho is this book for?CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.Individual Contributors & Academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit http://www.MelCarson.com and http://www.DelightfulCommunications.com
How to Lose Weight Well
Xand van Tulleken - 2016
He presents a simple 4-step plan for a healthy diet, backed by science. No gimmicks, no expensive supplements, no hassle – just practical advice and 70 easy recipes for every day of the week.
Stories from a Theme Park Insider
Robert Niles - 2011
What time is the 3:00 parade? Why does a child need to be 40 inches tall to ride a roller coaster? What happens when the president of France gets lost inside Pirates of the Caribbean? A former employee, or "cast member", at Walt Disney World's Magic Kingdom answers these and other questions while sharing humorous stories about working inside the world's most popular theme park."Stories from a Theme Park Insider" takes you inside the park's famous tunnels and backstage for a look at how theme parks really work, and the funny moments and embarrassments that can happen when your work is someone else's vacation.
None of the Above
Rick Edwards - 2015
What with broken promises, complicated jargon and a lack of simple and clear information, is it any wonder that voter turnout is plummeting? It's not that you don't care about the way the country is run - it's that you don't think you can change it. Well, you can. And this book aims to show you how, by setting out basic politics and answering questions we've all asked, like: Why do politicians lie? What do UKIP stand for? And what's going to happen to the NHS? You have a decision to make in the countdown to the May 2015 General Election. You have something politicians want. Your vote. An ambassador for #SwingtheVote and the presenter of Free Speech, Rick Edwards has written a pithy and succinct book explaining the power of your vote. A refreshing counterpoint to Russell Brand's sentiments on voting in his latest book, Revolution, it will make you think about politics in a completely new way.
Dhirubhaism
A.G. Krishnamurthy - 2007
Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.
The Da Vinci Method - Break Out & Express Your Fire
Garret LoPorto - 2005
Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.
Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
Michael R. Drew - 2013
No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.
Organizational Behavior
Fred Luthans - 1977
Well known author, Fred Luthans is the 5th highest Publisher in Academy of Management Journals, is a senior research scientist with the Gallup Organization, and continues to do research in the organizational behavior area. Organizational Behavior, 11th Edition is ideal for instructors who take a research-based and conceptual approach to their OB course.
The Honest Real Estate Agent: A Training Guide For a Successful First Year and Beyond as a Real Estate Agent
Mario Jannatpour - 2011
This is the book for you because it will help you hit the ground running once you get your license. It is written by an actual, active Realtor. Mario Jannatpour is with RE/MAX Alliance in Louisville, Colorado and what he writes about is based on his experience of what it takes to be successful today as a Realtor. Mario has been a Realtor since 2002. Reader Review: Are you green in real estate or a veteran? Do you know what buyers and sellers are looking for when they are looking at you? What qualities differenciate you from your competition? Mario has helped pin point what today's buyers and sellers are looking for in their real estate agent giving relavent information as well as insight on how you should handle different situations. We all know that honesty is the best policy yet the profession of representation is riddled with pot holes where one can stray. This book will help any new agent or seasoned agent gain a true north when dealing with clients. Mario's first book, Must See Inside, was a great introduction to the real estate business and with this book, The Honest Real Estate Agent, Mario dives deeper on how to "be" a real estate agent which means doing the right thing, always! I sincerely recommend this book for anyone who is getting into the business and wants to get a firm handle of how to "be" great at your job. Addy Saeed, RE/MAX Active Realty (Toronto, Canada)
Journey to Health: A Journey Worth Taking: Cooking Keto with Kristie (Kindle edition)
Kristie Sullivan - 2017
After a lifetime of obesity, following this way of eating began as a desperate plan to lose weight and evolved into a journey to manage my health and not just my weight. While I enjoy eating the best foods of my life and losing weight, I also have come to appreciate that my overall health has improved. I no longer need any of the four medications that I was on before I started keto. I no longer wait in the car or at the hotel while my family hikes. Now I’m the one who suggests that we go for walk or go kayaking or play at the pool. My husband and I have been on a ketogenic diet since June 2013, yet one of our physicians still asks whether this “diet” is sustainable in spite of our having lost a combined 180 lbs! Moreover, my husband's blood pressure has gone from the verge of needing medication to being low normal. Still, the physician asks if we can sustain it long term. In fact, more than one medical professional has told me that this way of eating is “too difficult to follow” or “too restrictive”. One of the goals of this cookbook is to prove that notion wrong. This cookbook has the "everyday" recipes that my family and I have enjoyed on our very own journey to health. There are some low carb “treat”, but the majority of the recipes in this book are the simple recipes that have become part of our day to day lives. There are delicious, filling breakfasts that will keep your tummy happy when it’s tired of scrambled eggs and bacon and hearty sides that will never make you feel deprived. This is “diet” food that you will be proud to share at any potluck and your “carbivore” friends will expect you to share! I snuck in a few very low carb treats for birthdays, holidays, or special occasions because these are the foods with which we have also celebrated on our journey. It is my sincere wish that these recipes can help you sustain a very low carb diet as a delicious life style. You can learn more about my journey from my YouTube channel, Cooking Keto with Kristie at https://www.youtube.com/channel/UCFGt... . You can also follow my Facebook page, Simply Keto or my website at www.cookingketowithkristie.com
The Real Estate Retirement Plan: An Investment and Lifestyle Solution for Canadians
Calum Ross - 2017
Many Canadians who own their home have never considered buying a second property. And nearly one-third of retirees are worried about running out of money. The Real Estate Retirement Plan shows how homeowners can use the tools already available to them — their mortgages — to access the initial capital to invest and prepare for their retirement. This is a proven, validated antidote to today’s historically low savings rates, poor current rates of return, and pressure on CPP and health care.With examples and a detailed discussion of the principles and mechanics, Calum Ross and Simon Giannini demystify real-estate investing and make an irrefutable case for borrowing to invest.