This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

    To leverage the performance and power of multiprocessor programming, also known as multicore programming, programmers need to learn the new principles, algorithms, and tools.The book will be of immediate use to programmers working with the new architectures. For example, the next generation of computer game consoles will all be multiprocessor-based, and the game industry is currently struggling to understand how to address the programming challenges presented by these machines. This change in the industry is so fundamental that it is certain to require a significant response by universities, and courses on multicore programming will become a staple of computer science curriculums.This book includes fully-developed Java examples detailing data structures, synchronization techniques, transactional memory, and more.Students in multiprocessor and multicore programming courses and engineers working with multiprocessor and multicore systems will find this book quite useful.

    From the shores of the Black Sea to the endless Kazakh steppe, the bus stops show the range of public art from the Soviet era and give a rare glimpse into the creative minds of the time. Herwig’s series attracted considerable media interest around the world, and now with the 12 year project complete, the full collection will be presented in Soviet Bus Stops as a deluxe, limited edition, hard cover photo book. The book represents the most comprehensive and diverse collection of Soviet bus stop design ever assembled.

    In this new first edition, well-known author Behrouz Forouzan uses his accessible writing style and visual approach to simplify the difficult concepts of cryptography and network security. This edition also provides a website that includes Powerpoint files as well as instructor and students solutions manuals. Forouzan presents difficult security topics from the ground up. A gentle introduction to the fundamentals of number theory is provided in the opening chapters, paving the way for the student to move on to more complex security and cryptography topics. Difficult math concepts are organized in appendices at the end of each chapter so that students can first learn the principles, then apply the technical background. Hundreds of examples, as well as fully coded programs, round out a practical, hands-on approach which encourages students to test the material they are learning.

    Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more Discover how to* Secure your ideal paralegal position* Pick the right area of the law for you* Prepare documents for litigation* Conduct legal research* Manage a typical law officeSample resumes, letters, forms, legal documents, and links to online legal resources. Please see the CD-ROM appendix for details and complete system requirements.

    Boasting a full-color interior packed with design and layout examples, this book teaches you how to understand a user's needs, divulges techniques for exceeding a user's expectations, and provides a host of hard won advice for improving the overall quality of a user's experience. World-renowned UX guru Eric Reiss shares his knowledge from decades of experience making products useable for everyone...all in an engaging, easy-to-apply manner.Reveals proven tools that simply make products better, from the users' perspective Provides simple guidelines and checklists to help you evaluate and improve your own products Zeroes in on essential elements to consider when planning a product, such as its functionality and responsiveness, whether or not it is ergonomic, making it foolproof, and more Addresses considerations for product clarity, including its visibility, understandability, logicalness, consistency, and predictability Usable Usability walks you through numerous techniques that will help ensure happy customers and successful products!

    The wily old Spaniard was being provocative – he often equated theft to what could more benignly be called influence. But increasingly much of the best and, even, most original art involves an act or two of unequivocal, overt theft – an act of simple copy and paste. This book looks at modern-day art theft from all angles: art-historical (tracing the lineage from Duchamp to Richard Prince), legal (looking at recent key copyright cases), cultural (drawing links to literary mash-ups and musical sampling), educational (Kenneth Goldsmith's famous 'Uncreativity' classes) and, of course, in terms of current art practice. It will look at the practices of major artists working across a variety of media. Combining a sharp selection of color images with an insightful text, this book offers a comprehensive and provocative survey of a timely and complex subject – a subject that is destined to grow in relevance across the coming years.

    I also love the sense of humor. It's very good at disarming the fear. And it's gorgeous. I'll be recommending this book highly." --Tom Igoe, author of Physical Computing and Making Things TalkWant to learn the fundamentals of electronics in a fun, hands-on way? With Make: Electronics, you'll start working on real projects as soon as you crack open the book. Explore all of the key components and essential principles through a series of fascinating experiments. You'll build the circuits first, then learn the theory behind them!Build working devices, from simple to complex You'll start with the basics and then move on to more complicated projects. Go from switching circuits to integrated circuits, and from simple alarms to programmable microcontrollers. Step-by-step instructions and more than 500 full-color photographs and illustrations will help you use -- and understand -- electronics concepts and techniques.Discover by breaking things: experiment with components and learn from failureSet up a tricked-out project space: make a work area at home, equipped with the tools and parts you'll needLearn about key electronic components and their functions within a circuitCreate an intrusion alarm, holiday lights, wearable electronic jewelry, audio processors, a reflex tester, and a combination lockBuild an autonomous robot cart that can sense its environment and avoid obstaclesGet clear, easy-to-understand explanations of what you're doing and why

     But rather an essential tool for direction, motivation and innovation. No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes. Scroll up and grab a copy today.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

    Behind the toddler-proof gate of Santa Monica’s exclusive Garden of Happiness, it’s the grown-ups who are getting schooled.When new preschool parent Justine discovers that the man who broke her heart back in grad school is a dad in her daughter’s class, she tells herself she’s immune to the superficial charms of the ex she calls “the crapwizard.” But when his presence opens a time tunnel of potent memories from her life before motherhood, she must find a way to defuse her old attraction to him before it undermines her marriage.Then there’s Ruben, rookie stay-at-home dad and standup comic who quits his day job to pursue his TV-writing dream on his wife’s condition that he take her place among the “power mommies” on the school committees.And ruling the sand box with an iron fist is Margaret, whose ongoing divorce from her dentist-turned-New Age-surfer husband forces her to rely on her dubious people skills in order to keep the school that has become the cornerstone of her identity.When the new school year kicks off with a flight-risk rabbit named Ozone, a school secretary in desperate need of a social filter, and some double-barreled committee recruiting tactics, it’s not all juice and cookies for Justine, Ruben, and Margaret as they struggle to play nice.

    The last of her kind, she finds a new purpose in protecting the remaining few thousand humans from the hostile alien races called The Compact. As humanity teeters on the edge of extinction, one human male helps her to realize her destiny. She takes on a new role as the last of the mythical Valkyries who have been given the power to decide who lives and who dies. She will need all that power and her Warrior Code discipline when an old threat from the past re-emerges, a threat that this time, she must face alone. Excerpt: A double ping brought his attention back to the display. The Compact fleet had just crossed the outer boundary of the sphere. He watched as the side bar data showed her four turrets’ status which shifted from ‘Tracking’ to ‘locked on’. He shifted his gaze back to the yellow dots just in time to see them flash brightly for half a second before becoming very faint dots that were now falling behind the rest of the still advancing fleet. “Targets hit and disabled,” said Val Ky Ree. Before Ronson could say anything, she continued. “Val Ky Ree to Compact Fleet. I have disabled the three Trior ships that are carrying torsion beam weapons. If you board those ships and examine their cargo compartments, you’ll see what’s left of those weapons. I could have destroyed those ships completely, and I can destroy all of your remaining ships just as easily, but I would prefer not to do that. You are being used by the Trior for their own ends. Now that you have seen my power, you are advised to take advantage of my patience and immediately decelerate to zero velocity. If you do not do so, I will take whatever measures are necessary to defend the humans. If all humans are killed, either now or in the future, the race that is responsible for their elimination will face the same fate. This I swear as an Aesir Warrior!” Ronson held his breath as he watched the velocity data of the Compact fleet. It wasn’t slowing down. Another translated text message scrolled across the display. [The decision to destroy all humans was made by the leaders of our races. Your Aesir are gone! By what authority do you interfere in our quest for justice!”] When Val Ky Ree replied, the volume was deafening. “I AM THE LAST OF THE VALKYRIES! THE GODS GAVE US THE POWER TO DECIDE WHO LIVES AND WHO DIES! YOU HAVE DETERMINED YOUR OWN FATE. IN ORDER FOR MY HUMANS TO LIVE, YOU MUST DIE.” Keywords: Space Opera, military science fiction, space fleet, galactic empire, war

    A lot of us leavers, despite being elderly and thick, knew. The establishment wouldn't let it happen.Quite how the establishment stopped us from leaving the European Union, though, we could never have guessed. A mandate which became a process and resulted in the UK being the laughing stock of the world. We might have guessed at the relentless howls of outrage from that extreme block of transgressed remainers, the hostility of the House of Commons, the civil service and the BBC. That was a given, and it all played its part. But beyond our imagination was the readiness of politicians to ignore or subvert the vote, the sheer ineptitude of those charged with negotiating our withdrawal, the spite of the EU and the intercession of that usual thing, events. The Great Betrayal tells the story of a failed Brexit and a betrayal of the British people, drawn from interviews with those at the very centre of what became, in the end, a surreal charade.

    A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment. From a humble inaugural line of eight products nearly three decades ago, the brand now sells nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America.

    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.