Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

    But they’re single-minded and very, very hungry. On land, they take the form of bosses, businesspeople, colleagues, family, and sociopathic neighbors. In the world of former governor of New Mexico and US ambassador to the United Nations Bill Richardson, they have taken the form of the most powerful people in the world. He’s engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, two generations of North Korean leadership, and many more of the world’s most infamous dictators—and done it so well he was known as the "Undersecretary of Thugs" while with the Clinton administration. Now the 5-time Nobel Peace Prize nominee tells these stories—from Washington, DC, to the Middle East to Pyongyang—in all their intense and sometimes absurd glory.How to Sweet-Talk a Shark is a rare, candid, and entertaining glimpse into an insider’s world of high-stakes negotiation – showing Richardson’s successes and failures in some of the world’s least friendly places. Meanwhile, readers get frank lessons in the art of negotiation: how to prepare, how to size up your opponent, how to understand the nature of power in a standoff, how to give up only what is necessary while getting what you want, and many other strategies Richardson has mastered through at-the-table experience – and from working with other master negotiators like Presidents Obama and Clinton, and Nelson Mandela. These are takeawayas that anyone can use to negotiate with the power brokers, dealmakers, and, yes, the hungry sharks in their own lives.

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    

    But nothing could be further from the truth. Success, to a great extent, can be influenced by luck, but this is not to say that luck is an accident. Luck is predictable. With hard work, it can be controlled. By concentrating on several 'luck factors' - key areas of your life that influence your future success-you can take the reigns of chance and feel yourself racing forward at a greater rate than you have ever imagined. You will get more done, earn more rewards, recognition, and esteem, have more doors opened for you, and experience more of the things that everybody refers to as 'luck.' In The Luck Factor, Brian Tracy will teach you the skills you need to experience higher levels of success and satisfaction in all areas of your life. Listen to this comprehensive, idea-packed program and learn how to: * Increase the probability of success in any arena. * Accelerate your success with well-focused goals and plans of action. * Unlock your inborn creativity. * Survive and thrive in the Information Age. * Utilize the 7 keys for increasing your productivity and performance. * Become action oriented. * Increase the capabilities of your superconscious mind. * Become financially independent using a simple process. * Increase your value and influence at work. * And much, much more! Success and happiness are not accidents. By mastering the factors that influence luck, you can increase the probability that you will be in the right place at the right time to accomplish the things that are most important to you. Youll be more successful than ever before-and people will call you lucky.

    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    

    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

    You have to work for it. Readers will get a tried-and-true comprehensive guide to the first six months of dating and Siggy's exclusive plan to get over heartbreak ensuring you'll get from agony to over it in just six simple steps. Smart and sassy relationship expert Siggy Flicker is your new fairy godmother. Having matched more than a thousand couples and embraced her own second chance at love, she knows finding a prince is no picnic. Now she's sharing the keys to building a fairy-tale romance, beginning with an honest assessment of what you really want to be happy.To help readers create the healthy, lasting relationships they deserve, Siggy is sharing her honest, empowering advice, including:- Define the relationship you want. - Forget what looks good "on paper." - Take a break from your dating rut with a Dating Detox. - Learn how to make the most of the first five minutes. - Happily ever after means forever.Featuring practical exercises, real-life success stories, and lessons Siggy learned the hard way, Write Your Own Fairy Tale is a wake-up call for everyone looking for love--and a guide for making sure you get the happiness you truly deserve.

    Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to:• Selecting the right company • Developing valuable mentor and client relationships• Using the Internet and social networking to stay ahead of the competition (NEW!)• Setting—and reaching— essential career goals• Staying on top in today’s challenging real estate climate (NEW!)• And so much more.Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.From the Trade Paperback edition.

    This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

    Kyle has found through his personal psychic practice and work with the angels that when people are experiencing difficulties, there is one topic that helps click everything else into place – forgiveness. Forgiveness is not an easy subject, but it is a necessary focus in spirituality and personal growth. In this book, the reader is taken on a journey – not outside of themselves, but within. Drawing on many spiritual texts, including A Course in Miracles and The Gnostic Gospels, Kyle shows that we truly are all held and cherished by the divine, and makes these sacred concepts more accessible for his 21st-century readers. Together with the angels, he will show you how to call in the power of heaven to help you forgive, release all that no longer serves you and experience joy and peace.

    Nambudripad, the developer of Nambudripad’s Allergy Elimination Techniques (NAET®), exposes the truth behind the many health problems plaguing people today. In her book, Dr. Nambudripad gives a new definition for allergies and a deeper understanding of how our bodies relate to or retreat from the millions of natural and artificial substances around us.Patients are encouraged to read "Say good-bye To Illness” prior to starting NAET® treatments with their practitioner. This book will give you some understanding about allergies, allergy related diseases, and how a non-invasive, easy to follow, holistic treatment can give you freedom to live comfortably again. Many case histories of managing various health problems are given in this book. Young infants from day five to older patients as old as 94 have been treated with NAET® with excellent results. Many so-called incurable problems have been traced to food or environmental allergies and treated with great success.She shares the amazing story of her personal struggle to free herself from lifelong allergies and also explains the theoretical basis for her technique. The book provides hundreds of true testimonials and fascinating case histories of patients who have been treated successfully with NAET® for various allergy-based health disorders and living normally now.Say Good-bye to illness is recommended reading for anyone who gets frequent acute health problems as well as who suffer from chronic health disorders. Dr. Nambudripad has helped thousands of people with multiple health problems by tracking down and reversing their allergies using NAET® techniques. She has trained over 9,000 practitioners all over the world so that people who suffer from allergies can find help in their local area. Her book is thoroughly researched and supported by many double blind studies(JNECM, 2005, 2006, 2007). It is also supported by testimonials from practitioners, as well as success stories from hundreds of patients who have suffered and now live allergy free.This book has revolutionized the practice of medicine!

    And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!