Oz, the Complete Paperback Collection: The Wonderful Wizard of Oz; The Road to Oz; The Scarecrow of Oz; The Lost Princess of Oz; The Magic of Oz
L. Frank Baum - 2013
Complete collection volumes 1-5.Volume 1wizard of ozmarvelous land of ozozma of ozVolume 2dorothy and the wizard of ozthe road to ozthe emerald city of ozVolume 3patchwork girl of oztik-tok of ozthe scarecrow of ozVolume 4rinkitink of ozthe lost princess of ozthe tin woodman of ozVolume 5the magic of ozglinda of ozthe royal book of oz
Alone on Purpose: Adventures of a 21st Century Mountain Man (Adventures of a 21st Mountain Man Book 3)
Patrick Taylor - 2019
He lived alone in the Frank Church Wilderness for the winter of 2016, at almost 60 year of age, in a cabin with wood stove and an axe. He shares his sabbatical in this book; the conclusion of the 21st Century Mountain Man non-fiction adventure trilogy.
The Golden Ham: A Candid Biography of Jackie Gleason
Jim Bishop - 2015
And yet there were parts of this biography that made him wince.” For The Golden Ham is candid biography. To it Mr. Bishop brought his painstaking interest in detail, his reporter’s curiosity, his layman’s interest in the world of the theater, and his detachment. And most important, he began and ended his job with Jackie Gleason’s guarantee that nothing Bishop wrote would be censored. The result is a kind of theatrical biography that is entirely new and, like Gleason himself, is made up of a great deal of a great many things. As Bishop says: “There are several Jackie Gleasons. I know some of them. There is Gleason the comedian. Millions know him, and he’s a great talent. Then there is Gleason the producer and Gleason the writer. Some people know these...Gleason the businessman-second-rate, but he thinks he’s good at it – and then there is Gleason the thinker (apt and fast) and Gleason the man (fat, out of shape, but light on his feet) and Gleason the tenement-house kid from Brooklyn (nervy and not a bit surprised that he’s on top) and Gleason the lover, Gleason the musician, Gleason the moody, and Gleason the lonely, tormented soul.” This is a book about Jackie Gleason. If you like him, it may make you like him more, or less, depending on the kind of person you are. If you never liked him, it may change your mind a little. If you never had any special attitude toward Jackie Gleason, you will have one by the time you have finished this book.Gleason, a 4-pack-a-day smoker, passed away at his home in Florida on June 24, 1987.
Readings for Foundations of Communication
Steven D. Levitt - 2004
Jung: An Introduction Into the World of Carl Jung: The Shadow, The Archetypes and the Symbols (Psychology and the Mind)
Meredith Moonchild - 2016
They even became friends over the years, but they parted ways when it came to psychology. While Freud's approach was clinical and scientific in the Western sense, Jung started to draw his inspiration from Eastern philosophies and religions. Because of Carl Jung we have today a bridge between the mythological and mysterious world and the world of psychology. His research into dreams and sub-conscious parts of the minds offers riveting insights into human psychology that none before him have been able to. While Freudian psychology is still the branch most taught within universities, there is a large undercurrent of Jungian psychology seeping into our society. Especially the spiritualists and the New Age movement have embraced Jung as a teacher to better understand their own "Shadows" and dark aspects of the psyche. In this short read you will be given a concise and insightful introduction into the world and psychology of Carl Jung.
Visual Hammer
Laura Ries - 2012
Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.
Basic Economics for Students and Non-Students Alike
Jerry Wyant - 2013
Graphs are not included, but both the graphs and the concepts behind them are explained; only basic math is included, and you can even skim over the math and still come away with an understanding of the concepts; statistics is not included at all.BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is an easy way to learn concepts relating to economics and the economy. It is a product of thousands of hours spent online, teaching basic concepts in economics to hundreds of students worldwide over the course of the past several years. From back and forth communications, I have discovered the explanations for the concepts that students find easiest to understand, as well as the areas that most often get misunderstood and under-emphasized.I have worked with students located throughout the United States and from many different countries, on six different continents; students from many different school systems with different points of emphasis; students with different levels of knowledge, different backgrounds, and different levels of interest in the subject. I have received numerous comments and testimonials regarding the teaching methods that I incorporate in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE.The subject matter included in BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE comes from a compilation of many different textbooks at the introductory and intermediate levels. My goal was to include every subject in economics that normally will be found in an introductory level textbook of economics, microeconomics, or macroeconomics. Since different school systems, different classroom instructors, and different textbooks cover a slightly different combination of topics, BASIC ECONOMICS FOR STUDENTS AND NON-STUDENTS ALIKE is a little more comprehensive than most single introductory textbooks of economics. Some of the topics will be found in introductory classes in some schools, but in intermediate-level classes in other schools.
A Bottle Full of Djinn / Loony Town / Mummy Issues
Paula Lester - 2019
She's the Chief of Staff at a retirement home, which doesn't sound odd on its own, but when you consider it's a retirement home for witches and other paranormals, the strange factor ratchets up. And, with a facility full of partly senile but still powerful witches, things go hilariously awry fast. This e-book contains the first three books in the Sunnyside Retired Witches Community series. Book 1: A Bottle Full of Djinn: Zoey Rivers has a pretty great job as Head of Staff at Sunnyside Retired Witches Community. She's good at handling the magical messes that are part and parcel of providing a home for elderly (and some slightly senile) witches. But when the messes turn from slightly sloppy to hugely horrible, Zoey realizes there's more involved than just her residents. If she doesn't figure out who's causing havoc at the Home, the place might not be standing for much longer. If you love crime capers with magic, mayhem, and mystery, you'll adore Zoey Rivers and her comical crew of witch retirees. Please note: This book is a crime caper, not a murder mystery. Book 2: Loony Town: Caring for elderly witches at the retirement home in Sunnyside, California is a full-time job for Zoey Rivers. But when one of them is blitzing, causing magic to act even weirder than normal, things get…well, downright wacky. And when a local insurance agent winds up dead, some of the people Zoey is responsible for become the prime suspects. As the zaniness of the magical blips continues and things get crazier and crazier, Zoey has to work fast and try to stay one step ahead to keep her charges out of jail, figure out who is causing the chaotic blitzing so she can fix it, and also figure out who the real killer is. It’s a tough job, but she's determined to do it. The people who live at Sunnyside Retired Witches Community are counting on her. And she’s not about to let them down now. Book 3: Mummy Issues: Sunnyside Retirement Witches Community gets its fair share of visitors. Some of them like the entertainment and others enjoy volunteering. But when one of the sight-seers ends up dead, Zoey Rivers has to figure out what happened. The residents come up with a fantastic idea: Since the retirement complex seems to have more than its fair share of murders, they figure it might be a good idea to have a psychic on staff. So, Zoey hires Iris. And all the information she pulls from the ghosts of the growing list of victims points to Zoey herself. Except the clues aren't pointing to her. They're fingering someone she'd thought was long dead.Sunnyside Retirement Witches Community gets its fair share of visitors. Some of them like the entertainment and others enjoy volunteering. But when one of the sight-seers ends up dead, Zoey Rivers has to figure out what happened. The residents come up with a fantastic idea: Since the retirement complex seems to have more than its fair share of murders, they figure it might be a good idea to have a psychic on staff. So, Zoey hires Iris. And all the information she pulls from the ghosts of the growing list of victims points to Zoey herself. Except the clues aren't pointing to her. They're fingering someone she'd thought was long dead.
In Search of the Obvious: The Antidote for Today's Marketing Mess
Jack Trout - 2008
Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.
The Orange Frog : How One Spark Change An Island
Shawn Achor - 2012
Best of all, these strategies can be learned.Now, Shawn has penned the most readable of business books; a short story about a “normal” frog that chooses to be anything but normal. This endearing story invites readers to share his journey to save an island in the midst of chaotic times, looming threats with a cast of recognizably disengaged characters.Adults and students alike find this story engaging and fun, but make no mistake, this is nothing short of a revolution in the way we approach engagement and happiness in today’s competitive work environments. Increase Productivity Build Team Engagement Create a Positive Performance CultureThe research behind The Orange Frog and Shawn’s best-selling book The Happiness Advantage has been used at (among others) AMEX and TDAmeritrade, and by individuals and organizations in 45 countries to generate a more positive, productive culture and work environment.
30 Days to a Better Man
Brett McKay - 2014
Action items include:• Figuring out your core values• Increasing your testosterone• Creating a budget• Improve your posture• Conquer a Fear• Take a Woman on Date• Learn a Manual Skill• And much more!Take action today to become a better man with the Art of Manliness!
The New Empire of Debt
William Bonner - 2009
Along the way, Bonner and Wiggin cast a wide angle lens that looks back in history and ahead to the coming century: showing how dramatic changes in the economic power of the United States will inevitably impact every American.Reveals the financial realities the United States currently faces and what the ultimate outcome may be Weaves together the worlds of politics, economics, and personal finance in a way that underscores the severity of the situation Addresses the events leading up to the implosion of the U.S. financial system Looks ahead to help you avoid the pitfalls presented by a weaker United States Other titles by Bonner: Empire of Debt, Financial Reckoning Day, and Mobs, Messiahs, and MarketsOther titles by Wiggin: I.O.U.S.A., Demise of the Dollar, and Financial Reckoning DayThe United States is heading down a difficult path. The New Empire of Debt clearly shows how this has happened and discusses what you can do to overcome the financial challenges that will arise as the situation deteriorates.
More Important Than Money: an Entrepreneur’s Team
Robert T. Kiyosaki - 2017
They’re confident that their new product or service or innovation will make them rich and that all their dreams will come true. The problem is: Most people don’t know how to turn their million-dollar idea into millions of dollars.According to many social scientists, the most important thing in life is a person’s social and professional network. In other words, the people around us—our associates, our team, our friends. The people we surround ourselves with—and the people we go to for advice and guidance—canmean the difference between success and failure. And as he taught in Rich Dad Poor Dad, if the people around you have a poor person’s mindset, it’s likely that you’ll be, or stay, poor. Your team, in life and in business, will determine if your million-dollar idea will give you a million-dollar payday.In More Important Than Money, Robert teams up with his most trusted Advisors who contribute not only chapters on the strengths and talents they bring to the team, but offer candid and insightful individual Profiles and excerpts from each of the 14 Rich Dad Advisor Series books. Readers will meet all of Robert’s Rich Dad Advisors and learn why they are among his most valuable assets.
Making the Team: A Guide for Managers
Leigh L. Thompson - 1999
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.