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    At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    Expertly designed in a vibrant, full-color format, this streamlined text not only serves as a valuable resource by providing the most current reference lists and examples from which to select texts from all genres, but it also emphasizes the critical skills needed to search for and select literature--researching, evaluating, and implementing quality books in the pre-K-to-8 classroom--to give readers the tools they need to evaluate books, create curriculum, and share the love of literature. It includes unique features that spur critical thinking and direct application in the classroom and curriculum.

    She attended school against her parents' wishes. Despite her intellectual curiosity, she consistently failed her subjects because she couldn't keep up with the fast-paced, competitive, shame-inducing educational style.Flunking her 10th-grade finals just about extinguished her academic hopes. But one act of kindness radically changed her trajectory when an inspired acquaintance convinced her to redo the grade. Her new teacher--who was passionate and caring--taught students instead of subjects. A friend from her church gave her the finest tutoring, much-needed friendship, and even an example of a loving home and family.After completing 10th grade with top marks, she spent her remaining school years working tirelessly, eventually earning the Best All-Round Student award. Her passion for learning expanded into a passion for teaching; she pursued post-secondary degrees in America and began an influential career as a professor of education and international education consultant.Hong's eloquent present-tense narration animates scenes of family strife and academic struggle and evokes an astounding range of emotions--commiseration, frustration, and eventually elation. Something is always developing, whether it's the narrator herself or the plot.Though the memoir charts the author's intellectual growth, it also considers complex family relationships, poverty, Southeast Asian culture and education, disability, and determination. Hong demonstrates, through her own experiences, the pleasures and rewards of scholarship and effective teaching, and her account underscores how ordinary people can have life-changing effects on others.DescriptionWhen people first meet Barbara Hong, they often conclude that her life must have always been enriched. They assume she had loving, successful parents and all the support she needed to reach her goals. Nothing could be further from the truth.Hong's path to an Ivy League university and beyond started in a filthy tenement in Singapore where she lived with an abusive father and an illiterate mother. Even as a child of six, she worked in her sweatshop home to help with extra money, which her father often wasted on alcohol. As she endured his drinking and abuse, she feared that the pain she internalized could shatter her.But instead of falling apart, Hong managed to escape her misery, thanks to a teacher who believed in her. Once she knew she wasn't the brainless "cabbage head" her mother called her, she began excelling as a student, eventually finding the courage to leave her home and discover her true calling as a knowledge seeker, educator, and advocate.Hong's inspirational journey from a sweatshop home upbringing to influential professor movingly illustrates the true strength of the human spirit and the power of teachers.Failing UP was recognized as one of only 2% of books reviewed to earn a Kirkus STAR--the most prestigious designation in the book industry in awarding books of exceptional merit. To Read the Kirkus Review, visit: https: //www.kirkusreviews.com/book-reviews/ba...

    A library is an ever-changing organism; when done the right way, weeding helps a library thrive by focusing its resources on those parts of the collection that are the most useful to its users. Her handbook takes the guesswork out of this delicate but necessary process, giving public and school library staff the knowledge and the confidence to effectively weed any collection, of any size. Going through the proverbial stacks shelf by shelf, VnukExplains why weeding is important for a healthy library, demonstrating that a vibrant collection leads to robust circulation, which in turn affects library budgetsWalks readers through a library’s shelves by Dewey area, with recommended weeding criteria and call-outs in each area for the different considerations of large collections and smaller collectionsFeatures a chapter addressing reference, media, magazines and newspapers, e-books, and other special materialsShows how a solid collection development plan uses weeding as an ongoing process, making it less stressful and more productiveOffers guidance for determining how to delegate responsibility for weeding, plus pointers for getting experienced staff on boardGives advice for educating the community about the process, how to head off PR disasters, and what to do with weeded materialsIncludes a dozen sample collection development plans, easily adaptable to suit a library’s individual needsFilled with field-tested, no nonsense strategies, this handbook will enable libraries to bloom by maintaining a collection that users actually use.

    Authentic learning with student interaction may seem unattainable in only an hour. But it's not. The keys are communicating clearly with the course instructor, developing a realistic plan, and employing effective teaching strategies. With more than 30 years' combined experience in teaching information literacy, Buchanan and McDonough invite librarians to turn everyday challenges into instruction that is meaningful and relevant for students, supplying the knowledge and tools to make it happen.

    This foundation to the profession covers the competencies needed by professional librarians and can serve as both introduction to the new student and an update to the veteran.Typically, interested laypeople and students are introduced to the knowledge, skills, and abilities of professional librarians piecemeal or through introductory or core courses. Unlike other fields (e.g., business administration, management), there is no published broad overview of the profession. Almost peculiarly, the basic foundation course in LIS education is about information in context, or libraries and their mission, but not about the competencies of professional librarians as a foundation for future courses.This book fills that gap, whether as an introduction to the profession or as a response to the question What does a librarian do?Here, experts in several fields of library and information science provide introductions to their areas of expertise, covering the competencies needed by professional librarians. Accessible and comprehensive, The Portable MLIS can serve as both an introduction for the new student and an update for the veteran.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.

    Whatever your status--the sole AP in your school, one of two or more APs in your school, a career AP, an AP aspiring to the principalship--yours is one of the most misunderstood and underutilized positions in education. Positioned between teachers and the principal, you are an instructional leader. However, you are not the leader of the school. Therefore, you must carefully navigate your way to ensure that you thrive in your role without "stepping on the toes" of your principal.In The Assistant Principal 50, award-winning, four-time principal Baruti Kafele presents reflective questions that encompass the breadth and depth of the assistant principalship--from finding your leadership "lane" to thriving and being an asset to your principal. Kafele infuses the book (which also includes guidance and insights for principals and aspiring assistant principals) from beginning to end with personal anecdotes and accounts of both failures and successes from his years as an assistant principal. He arms you with tools and insights that will drive you to view the assistant principalship as critical to the climate and culture of your school as well as to student achievement.You, assistant principal, play a critical role in your school's success. The questions that Kafele asks you to consider will aid you as you hone your leadership skills toward becoming an effective leader in your school.

    Expert readers' advisor Joyce Saricks offers groundbreaking reconsideration of the connections among genres, providing 1) Key authors and themes within fifteen genres2) An explanation of how the different genres overlap3) The elements of fiction most likely to entice readersProvocative and spirited, this second edition offers hands-on strategies for librarians who want to become experts at figuring out what their readers are seeking and how to match books with those interests.

    Throughout these pages, she catalogs her encounters with local eccentrics as well as the questions that plague her, such as, "What is the standard length of eyebrow hairs?" Whether she's helping someone scan his face onto an online dating site or explaining why the library doesn't have any dragon autobiographies, Sheridan's bizarre tales prove that she's truly seen it all.Stacked high with hundreds of strange-but-true stories, I Work at a Public Library celebrates librarians and the unforgettable patrons that roam the stacks every day.

    (No doubt seminars were organized by the Alexandria Librarians Association on the future of the scroll and what to do about the rising barbarian tide.) At no time in our memory, though, have these discussions and conversations been so profound and critical. Here one of today's leading thinkers and speakers about the future of libraries brings together 30 leaders from all types of libraries and from outside librarianship to describe their vision of what the library will be in 2020. Contributors including Stephen Abram, Susan Hildreth, Marie Radford, Clifford Lynch, and Library Journal's The Annoyed Librarian were asked to describe the "library of 2020," in whatever terms they wanted, either a specific library or situation or libraries in general. They were told: "be bold, be inspirational, be hopeful, be true, be provocative, be realistic, be depressing, be light-hearted, be thoughtful, be fun...be yourself, and for heaven's sake, don't be boring." Not that they could be. Broadly representative of important perspectives and aspects within the profession as well as featuring important voices beyond the professional realm, Library 2020 presents thought-provoking and illuminating visions from many points of view. It is both required reading for library leaders and trustees as well as an ideal supplemental text for LIS classes looking at the future of the profession.

    In defiance of doomsayers, Johnson finds librarians more vital and necessary than ever, as they fuse the tools of the digital age with love for the written word and the enduring values of truth, service to all, and free speech. This Book Is Overdue! is a romp through the ranks of information professionals who organize our messy world and offer old-fashioned human help through the maze.

    Today, libraries have become free-for-all entertainment complexes filled with rowdy teens, deviants, drugs, and even sex toys. Lockdowns and chaperones are often necessary. What happened? Don Borchert was a short-order cook, door-to-door salesman, telemarketer, and Christmas-tree-chopper before landing a job in a California library. He never could have predicted his encounters with the colorful kooks, touching adolescents, threatening bullies, and tricksters who fill the pages of this hilarious memoir. Borchert offers readers a ringside seat for the unlikely spectacle of mayhem and absurdity that is business as usual at the public library--cops bust drug dealers who've set up shop in the men's restroom, a burka-wearing employee suffers a curse-ridden nervous breakdown, and a lonely, neglected kid who grew up in the library and still sends postcards to his surrogate parents--the librarians. In fact, from the first page of this comic debut to the last, you'll learn everything about the world of the modern-day library that you never expected.