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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals by Anthony O. Putnam
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Recession-Proof Real Estate Investing: How to Survive [and Thrive!] During Any Phase of the Economic Cycle
J. Scott - 2019
After the crash, many real estate investors lost everything they’d worked so hard to achieve—but not every investor suffered that fate. Even during the worst parts of the downturn, some real estate professionals were able to grow and scale their businesses. Not only did they come out the other side unscathed, but they also created a better financial situation than ever before. In Recession-Proof Real Estate Investing, accomplished investor J Scott dives into the theory of economic cycles and the real-world strategies for harnessing them to your advantage. With a glossary of terms, articulate visuals, and clear instructions for every type of investor, this easy-to-follow guide will show you how to make money during all of the market’s twists and turns.
Inside, you'll discover:
The basics behind how our economy works and how to make it work for you The four major phases of the economic cycle: Expansion, Peak, Recession, Recovery How to know when economic shifts are likely to occur and strategies to withstand those impending changes The positive and negative impacts the economic cycle has on real estate investing and businesses Strategies to continue to profit and grow your business during every point in the economic cycle Multiple strategies to modify your investing tactics—not only to survive economic downturn, but to also thrive!
Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking
Steve Weber - 2007
I bought this book just to make sure I wasn't missing anything, but it blew me away."-- Scott Sigler, # 1 bestselling author"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."-- Aaron Shepard, author: Aiming at Amazon"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."-- Dave Taylor, author: 'Growing Your Business with Google'"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."-- Steve O'Keefe, author: 'Publicity on the Internet'"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."-- Marion Gropen, president, Gropen AssociatesHere's what's inside the book:... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .
Business Law: The Ethical, Global, and E-Commerce Environment
Jane P. Mallor - 1997
The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.
The Indomitable Investor: Why a Few Succeed in the Stock Market When Everyone Else Fails
Steven M. Sears - 2012
By revealing how top investors and traders think and act Steven Sears shows the stock market to be an undulating ocean of money, with seasoned investors reading the waves others cannot.Teaching readers to think about the market in radically different ways, "The Indomitable Investor" shows how to improve returns--and, just as importantly, avoid losses--with disciplines deployed by people who almost always do exactly the opposite of what Wall Street says to do.Laying bare great fallacies, the book explains that non-professional investors wrongly think the stock market is a place to make money, which is what Wall Street wants them to try to do. "The Indomitable Investor" says otherwise and shows how Wall Street's best investors have a completely different focus.Explains the critical ideas and insights of top traders and investors in language anyone can understand and implementPacked with material rarely shared off Wall Street that is used every day by professional investorsIntroduces the 17 most important words on Wall StreetTeaches critical skills, including: How to increase returns by focusing on risk, not potential profits; how to use the stock market's historical patterns to optimize investment decisions; understanding key relationships between stocks and the economy that predict what will happen to stocks and the broader market; how to increase mutual fund returns with an easy adjustment that redirects the bulk of profits to you--not mutual fund companies, and how to analyze information like seasoned investors to move beyond "statement of the obvious" news reports that turn ordinary investors into Dumb MoneyAccessible to readers of all backgrounds, including those with a limited understanding of investing, "The Indomitable Investor" will change how investors view the stock market, Wall Street, and themselves.
Success: The Best of Napoleon Hill
Napoleon Hill - 2006
He analysed the outstanding life work of hundreds of magnates, tycoons, moguls and captains of industry and uncovered a key secret - thinking great will put you on the way to being great.Combining winning formulas from two of Hill's most powerful books: The Law of Success and The Magic Ladder to Success and updated for the twenty-first century, Success: The Best of Napoleon Hill offers you the essential guide to finding your fortune and winning in life. Napoleon Hill lays out the seventeen principles that make the Law of Success, which will unlock the door to success and prosperity for everyone.
John F. Kennedy on Leadership: The Lessons and Legacy of a President
John A. Barnes - 2005
They face monumental decisions in unpredictable times; their actions have implications far beyond their own organizations; and they are judged mercilessly and incessantly by both their constituents and the media. Professionals, then, would do well to study the leadership traits that made Kennedy one of the most respected, beloved, and influential world leaders in modern history. John F. Kennedy on Leadership analyzes what made Kennedy, both before and during his Presidency, a unique and dominant force who would serve as the standard by which future leaders would be judged. Readers will learn the value of: * Planning and decision making: Consult widely, then act. * Crisis management: Don’t let events manage you. * Building a team: Find your own "Bobby." * Independence: Don’t follow the crowd. * Mistakes: Learn from them and move on. This timely (and timeless) book will be of interest to anyone involved in leadership.
The Devil's Derivatives: The Untold Story of the Slick Traders and Hapless Regulators Who Almost Blew Up Wall Street . . . and Are Ready to Do It Again
Nicholas Dunbar - 2011
He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.
For Love or Money
Susan Kaye Quinn - 2015
But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit
Economics of Criminal Law
Steven D. Levitt - 2008
Together the chapters illustrate how economic theory and rigorous empirical analysis can shed light on some of the most important issues in social science and public policy namely, under what circumstances individuals break the law and how sanctions can be structured to most effectively prevent such behavior. This book will be an excellent resource for graduate students and researchers not only in economics, but in other social sciences as well. Brian A. Jacob, Harvard University, US This is a superb collection of one of the most important literatures in law and economics. The editors, two of the most productive and gifted scholars in this area, not only show the important historical evolution of the theoretical issues stemming from the seminal article by Gary Becker, but they also give a survey of the leading empirical works on the most salient issues in criminal justice. The editors introduction is a deft summary of one of the most significant contributions that economic analysis has made to the study of law. Thomas S. Ulen, University of Illinois, Urbana-Champaign, US The volume presents the seminal articles in the economic analysis of the criminal law. The articles include the path-breaking theoretical economic analyses of criminal behavior and the leading empirical tests of these theories. The volume also contains the most prominent economic analyses of the substantive doctrines of criminal law and criminal procedure. Other articles present influential applications of economic concepts and evidence to perennial issues in criminal law and criminal justice, such as gun control, drug prohibition, and sentencing policy. An introduction by the volume editors provides a comprehensive overview of the works included. Economics of Criminal Law will be an essential source of reference for scholars, graduate students in both law and in economics, and practitioners.
Creating Climate Wealth: Unlocking the Impact Economy
Jigar Shah - 2013
Author Jigar Shah, internationally recognized for revolutionizing the now multi-billion-dollar solar energy industry, outlines how entrepreneurs and investors can unlock the massive potential that climate change represents. Shah argues that, while new technical innovation is valuable, deployment of existing technologies are the key to reaching our near-term climate targets. Rather than waiting for yet to be developed technology, business model innovation is the key to attract mainstream capital and unlock transformational change. Shah makes a compelling case for reaching our 2020 climate change goals through 100,000 companies worldwide, each generating $100 million in sales. Unlocking our next economy will be driven by thousands of companies deploying existing clean and resource-efficient technologies in electricity-supply (like solar), transportation, building materials, industry, forestry, waste, and agriculture. Shah is not alone; according to the International Energy Agency, and others, $10 trillion can be invested profitably—today—in the world’s existing technologies, making Shah’s plan of 100,000 companies each generating $100 million in sales a reality in catalyzing a new economy in the process. Creating Climate Wealth is also the personal story of Shah’s journey through the solar industry and the founding of SunEdison, the world’s largest solar energy company. Through business model innovations, SunEdison helped trigger the multi-billion dollar solar energy services industry. Shah’s revolutionary approach has been emulated throughout the solar industry. But perhaps more important, it is also being adapted for other industrial sectors like agriculture and transportation – unlocking incredible new revenue streams, creating hundreds of thousands of jobs, and positively transforming the planet on a global level. This implementation of business-based solutions to solve complex social problems represents a new economic movement; driven by “Impact Investments.” Impact Investments are changing the world for the better, promoting development and economic growth, and encouraging local entrepreneurship. Unlocking these opportunities represent the largest wealth creation opportunity of our generation. Whether you are interested in climate change, poverty alleviation, or just promoting projects that make financial sense, this book is for you. Jigar Shah provides a proven roadmap to understanding the Impact Economy, and creating the lasting changes that will improve our world for future generations.
The Value of Debt in Building Wealth: Creating Your Glide Path to a Healthy Financial L.I.F.E.
Thomas J. Anderson - 2016
In The Value of Debt in Building Wealth, bestselling author Thomas J. Anderson encourages you to rethink that. You'll walk away from this book with an understanding of how you can use debt wisely to secure the financial future you envision for yourself and your family. Student loans, mortgages, lines of credit, and other forms of debt are all discussed in detail, with a focus on smart planning for those who are accumulating assets--and debt--now.Should you rent or buy? How important is liquidity? What is good versus bad debt? How much debt should you have? What debt-to-income and debt-to-asset ratios should you aim for? Fixed debt or floating debt? What's the best way of saving for college and retirement? These are big questions that deserve thorough answers because the choices you make now could influence the course of your life. This thought-provoking book will open your eyes to savvy financial strategies for achieving your goals faster and with healthier bank accounts.Explore strategies for smart debt management, explained by one of the nation's top financial advisors Gain an understanding of investment basics and key financial concepts you'll need to achieve your long-term goals Understand the risks of having debt and the potential risks of being debt-free Make financial decisions now that will maximize your wealth, freedom, and opportunity later This book is not about buying things you cannot afford. It is about liquidity, flexibility and optimizing your personal balance sheet. The Value of Debt in Building Wealth is full of ideas you can apply to your own situation--no matter what your current asset level. Read this book today and thank yourself later.
Leading Change: The Argument For Values-Based Leadership
James O'Toole - 1995
. .Mr. O'Toole puts soul and values squarely back into a vital topic, leadership."--Tom Peters The New York Times Book Review"A deeply philosophical and eminently practical study of leadership as change."--James MacGregor BurnsPulitzer Prize and National Book Award winner, and author of LeadershipCurrent management philosophy advocates an outmoded Machiavellian approach to running organizations: Leaders are told in countless books that they can only accomplish their goals by being tough, manipulative, dictatorial, or paternalistic as the situation requires.In Leading Change, noted management theorist James O'Toole proposes a provocative new vision of leadership in the business world--a vision of leadership rooted in moral values and a consistent display of respect for all followers. As O'Toole brilliantly demonstrates, values-based leadership is not only fair and just, it is also highly effective in today's complex organizations.When leaders truly believe that their prime goal is the welfare of their followers, they get results. The finest leaders--from political giants like Washington, Jefferson, and Lincoln to contemporary CEOs like Max De Pree and James Houghton--have always shared leadership with their followers. They create organizations that encourage change and self-reevaluation; they foster an atmosphere of open-mindedness and fresh thinking, in which assumptions can be challenged and goals reassessed. Grounded in the ideas of moral philosophy, Leading Change powerfully transcends the standard how-to management primer to define a challenging new approach to leadership. As O'Toole so persuasively argues, growth and change are possible, indeed necessary, and they will be effected by individuals who have the stature and the courage to lead morally. This important book, at once thought-provoking and totally practical, is bound to take its place as one of the landmark business volumes of our times."Jim O'Toole has written the essential work for organizations to survive and thrive in today's changing world. His intellectually penetrating thinking shows us how the sometimes conflicting problems we wrestle with--often in piecemeal fashion--fit together to form a complete picture, even as the picture itself continues to change. His message is so critical to the very existence of every organization that any leader who fails to heed his advice condemns his or her company to mediocrity and/or early death. It's that basic."--Warren Bennis Professor and founding chairman of the Leadership Institute at the University of Southern California Author of An Invented Life and Why Leaders Can't Lead
Sacred Cows Make the Best Burgers: Developing Change-Driving People and Organizations
Robert J. Kriegel - 1997
Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.
Crunch: If the Economy's Doing So Well, Why Do I Feel So Squeezed? (BK Currents)
Jared Bernstein - 2008
In "Crunch" he answers these as well as dozens of others he has fielded from working Americans by email, on blogs, and at events where he speaks. Chances are if there's a stumper you've always wanted to ask an economist, it's solved in this book.
Don't Retire, Rewire!
Jeri Sedlar - 2007
here's the guide you need.
A recent AARP survey found that 80% of baby boomers plan to continue working in some form past the age of 65--either for the money or for the fun of it. Today's retirees are looking for work situations that are mentally and emotionally rewarding. The problem is that many are not sure how to find them. This new edition helps you define what kind of work is best suited for your passions and interests, and guides them through the process of obtaining such work--whether it's a part-time job, volunteer work, or a second career. --Combines practical advice with stories and lessons of real-life retirees --Covers hot-button topics that have become closely intertwined with the idea of rewiring--non- work activities, financial planning, workplace flexibility, work and family balance, and the nurturing of professional and personal relationships.