He arrived in Vietnam in 1964 and volunteered to join the worlds first attack helicopter company. The Utility Tactical Transport Helicopter Company (UTT) had deployed to Vietnam in 1962. It came equipped with the U.S. Armys brand new UH-1 Huey, a helicopter originally designed as an aerial ambulance. The crews, not happy with a passive combat role, began experimenting with ways to strap guns on their aircraft and attack the enemy. Through a deadly process of trial and error the pilots pushed their machines to the edge. Mistakes were made, crews were lost and lessons were learned. These lessons evolved into combat tactics and became fondly known as the 12 Cardinal Rules of Attack Helicopter Combat. Upon joining the unit the author learned about the rules. He studied them and on his first day in combat, developed his own 13th rule. Over his ensuing three years in Vietnam, the rules, especially the 13th, helped him survive over one thousand combat missions. This book provides the reader with a cockpit level view of dozens of those missions and describes several additional near disaster situations encountered by the author during over 25 years flying Army Aircraft. The author is successful in striking a balance between the grim realities of combat and the often humorous aspects of life among a group of high spirited aviators who fly into the jaws of death daily without a parachute on their back. He suggests that the 13 rules, although developed during a different war and at a different time, are applicable to armed helicopter combat operations in the 21st Century. The book contains about 200 pages and is nicely illustrated with 50 photographs.

    And I’ve chosen not to spend it constantly stressing about cancer. I’ve chosen to enjoy the little things. I’ve chosen to laugh. And I’ve chosen to look back on my life and thank God for it.' In March 2017, Linda Nolan was diagnosed with secondary breast cancer and was given the terrible news that, while it was treatable, it was not curable. Her first thought was to worry about her family, who were still grieving the loss of their sister Bernie. Her second was, ‘But I’m alive and I’m going to fight it.’In From My Heart, Linda writes honestly about growing up in her big Irish family and finding fame with her sisters in The Nolans and reveals the shocking family secrets and feuds that threatened to tear them apart. She also describes her original battle with breast cancer and how the death of her husband left her deeply depressed, to the point of feeling suicidal. Just as she’d learned to embrace life again, and even to start dating, the cancer came back . . . In this warm, brave and funny memoir, Linda shows that it’s never too late to learn what really matters.

    These wealthy men had founded the first banks in the United States and built its first railroads, factories, and steamships. Now, they were to cap their achievements by making their young country equally superior in size, and in the process, producing the greatest, swiftest, and most beautiful craft the world had ever seen - the clipper ship. This book not only traces the origins and achievements of the clipper but enlivens the dry bones of historic fact with the flesh and blood of clipper captains and crews. A great era comes to life with their courageous, tenacious stories.

    He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

    He was about to surpass the legendary Bobby Knight to become the all-time NCAA wins leader in men’s basketball. Then, on a two-lane road in South Dakota, everything changed in an instant.In How Lucky You Can Be, acclaimed sports journalist Buster Olney tells the remarkable story of the successive tragedies that befell Coach Meyer but could not defeat him. Laid low by a horrific car accident that led to the amputation of his left leg below the knee, Coach Meyer had barely emerged from surgery when his doctors informed him that he also had terminal cancer. In the blink of an eye, this prototypical 24/7 workaholic coach—who arrived at the gym most mornings before 6 a.m.—found himself forced to reexamine his priorities at the age of sixty-three. A model of reserve, Coach Meyer had sacrificed much of his emotional life to his program. His wife, Carmen, felt disconnected because of his habitual reticence, while his three children—all now well into adulthood—had long had to compete with basketball for his attention.With sensitivity and skill, Olney shows how Coach Meyer mined his physical ordeal for the spiritual strength to transform his life. In the months that followed his accident and diagnosis, he reached out to family, friends, and former players in a way he had never been able to do before, making the most of this one last opportunity to tell those close to him how he felt about them—and in turn he received an outpouring of affirmation that confirmed how deeply he had affected others. Sustained throughout an often painful recovery by his love of basketball, he would return to the court once more—with a newfound appreciation for the game’s place in his life. The inspirational story of a life renewed by unimaginable hardship, How Lucky You Can Be proves that it’s never too late to start making changes—and reminds us that fortune can smile upon us even in our most trying hours.

    An extraordinarily vivid account of how a tearaway kid from South London became a career criminal, it is both a searing indictment of a system that determinedly brutalized young offenders and a frank, unsentimental acknowledgement of the thrills of the criminal life. Shocking, fascinating and frightening by turns, it also reveals Razor Smith to be a remarkably talented writer.

    Every company lives on it; no manager can control it. Everyone must learn to deal with it.Now, Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide businesses in the twenty-first century, showing them how to survive and thrive on the fault line.In this long-awaited new book, Moore turns his attention to the most important question for businesses: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us?The old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. The dotcoms are invading every sector of commerce, overturning established relationships, reengineering markets, attacking long-established price points, and disintermediating longstanding institutions.What should management do when it is under direct assault from companies no one ever heard of even a few years ago?In a book that will reset the management agenda in the age of the Internet, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. He prescribes a new agenda for management teams that includesNew strategies for achieving and sustaining competitive advantageNew metrics to keep management teams on course with these strategiesA specific blueprint for how the blue-chip companies can meet the challenge of the dotcomsModels of organizational change for each stage of market developmentThe crucial role of declaring a culture inenabling swift response to global changeToday practically every company, whether inside the high-tech sector or not, is living on the fault line. By synthesizing his groundbreaking earlier work on the dynamics of technology-based markets with a new focus on managing publicly held corporations for shareholder value, Geoffrey Moore provides a highly prescriptive guide for any company struggling to manage the disruptive forces of the new economy.In Crossing the Chasm and Inside the Tornado, Moore created a new language for navigating the technology adoption life cycle. In Living on the Fault Line, he once again offers a brilliant set of navigational tools to help meet today's defining management challenge-managing for shareholder value in the age of the Internet.

    Biblically challenging and radically applicable, it honestly addresses the deepest longings and fears a man faces.”   --Matt Chandler Prepare for a paradigm-shifting view of biblical manhood. Every man wants to succeed. But for so many, life seems to get in the way. We all have friends—good men, followers of Christ even—who start out well but before long, they’re failing at relationships, bending ethical standards, or drivingthemselves so hard at work they’re losing the hearts of their wife and kids. In The Real Win, Colt McCoy and Matt Carter wrestle deeply and personally with this challenge, then deliver down-to-earth, biblical answers. Based on their personal experiences and a close study of Scripture, McCoy and Carter show men: • Why so much depends on who you trust and who you serve• Why every man is called to lead and why every man can• How to man up to temptation—and conquer it• How to fi nd the “win” even in your biggest failure “The real win means trusting the Lord and walking with Jesus no matter what,” write Matt and Colt. “That kind of faithfulness is possible for any man who follows God with all his heart. No matter what circumstances threaten him, afaithful man is the most truly confi dent man in the room.” Complete with practical study guide for personal or small group use.

     It was a battle that nearly everyone but attorney Jim Ferraro deemed unwinnable. After all, it involved one of the world's most powerful industrial giants. In the process, it was a fight that changed the landscape of tort law forever. Before it was over Castillo-vs-DuPont would go down in history as the first and one of the most important cases of its kind, setting precedent and also sparking a crucial debate over the questionable use of what is known as the "junk-science defense." Blindsided is a real life David and Goliath story-a true courtroom drama for the ages.

    

    Considered by the NCAA as the outspoken outlaw of college football, Switzer brought a succession of All-Americans, Heisman Trophy winners, and three National Championships to his beloved school before being brought down by the excesses of some unruly players.

    Maxwell has devoted his life to helping people become more successful. His books and seminars teach that anyone can be a REAL success if they master skills in four areas: Relationships, Equipping, Attitude, and Leadership. This book is designed to give you the essentials of attitude.People's lives are so hectic. Their time is valuable, and yet, they are also on information overload. More new information has been produced in the last thirty years than in the previous five thousand. A weekday edition of the New York Times contains more information than average people in seventeenth-century England were likely to come across in their lifetime. The amount of information available in the world has doubled in the last five years, and it will keep doubling.So this book, a companion to Leadership 101, Relationships 101 (available January 2004), and Equipping 101 (available January 2004), is the short course on attitude. Dr. Maxwell recognizes that as an individual, your attitude has a profound impact on your life. As a leader, you cannot ignore the attitudes of the people you lead and expect to achieve success--whether you're leading a business, a family, a sports team, or a group of volunteers. A person's attitude impacts their relationships, colors their view of failure, and defines their approach to success. Attitude can make or break you.

    No Lions team had ever defeated the All Blacks in a Test series. Since 1904, six Lions sides had travelled to New Zealand and all had returned home with their tails between their legs. But in 1971 a tour party led by John Dawes set out to carve their names into the annals of the sport with their assault on the great bastion of world rugby. Lying in wait were team after team of hardened rugby warriors and an All Blacks side filled with legends of the game. But as the Lions began to sweep their way across the length and breadth of the country, displaying ferocity and magic in equal measure, it became clear that a Test series of epic proportions was set to unfold. When Lions Roared delves into the very heart of that famous summer as Lions, All Blacks and provincial players recount their memories to bring to life one of the most celebrated tours in rugby history - one that changed the game forever and continues to resonate powerfully to this day.

    He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

    Coming from all walks of life, these empowered women discuss their many successes and their dreams for the future. Yet, they also venture to disclose the setbacks that have preceded hard-won conquests, the barriers, psychological or otherwise, that may have held them back at certain points and the compromises they've had to make to reach the top.Through these honest and contemplative revelations, thirty women in power answer those questions that confront all working women - from how best to balance the personal and the professional, to how to dismantle gender biases. Equally, the essayists consider seminal issues that concern every committed professional, man or woman: What are the qualities that define a leader? Where does one find a mentor? What are the ingredients in the recipe for success? Edited by business leader extraordinaire Naina Lal Kidwai, this topical and relevant book is a must-read, not only for the lessons it provides but also for the intimate accounts it offers of lives powerfully lived .