Lewis Pugh knows oceans. He was the first to complete a long distance swim in every ocean of the world, and has pioneered more swims around famous landmarks than any other person in history. He swam across the icy waters of the North Pole to highlight the melting of the Arctic Sea ice, and across a glacial lake on Mount Everest to draw attention to the impact of climate change on the Himalayan glaciers. It was there that he met his first yak. Trekking behind them up the icy slopes, watching them cross skeletal bridges over dizzying ravines, and listening to them breathe outside his tent each night, Lewis got to think about the things he most admires in a yak. And found that those qualities were not unlike the ones that enabled him to meet his own challenges - and achieve things that people believed to be impossible.In 21 Yaks and a Speedo, Lewis shares his ability to dream big dreams, build crack teams, and get the job done. You'll be inspired by his devotion to excellence, his loyalty to his crew, and his belief in never giving up. These are 21 strategies Lewis used to achieve what no one thought was possible. The principles are simple but effective. Stick by them, he says, and you will achieve your own impossible.

    The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master key concepts and apply what you've learned to real-world issues, and the book offers an unmatched range of support resources, including innovative online review tools.

    Mark Thomas' fourth book is a funny account of a challenge that had national repercussions. The challenge was to perform 100 acts of dissent within the year or donate £1000 to UKIP. (Nothing like a little incentive.) The targets were multiple; from corporate greed and public service inanities to infringements of rights. This is his account of the adventure and is sure to inspire. This book contains many photos and graphics, and so has been produced as a fixed-format colour ebook. It is only recommended for the newer, colour ebook readers.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    . . all of whom just so happened to play professional basketball. The 2019-20 Nets were the team of tomorrow—a player-first franchise, in a star-first city, at a nation-first moment—and anything was possible. As soon as the mega-stars Kevin Durant and Kyrie Irving arrived, the Nets were destined to become a dynasty for the ages.Then came the wildest year in modern NBA—and world—history.Can't Knock the Hustle is the definitive chronicle of the season when basketball's status as a force for progress in society was put to the ultimate test, and Matt Sullivan had a courtside seat: Deal-making with Kyrie and Jay-Z. Rehabbing with KD at the Nets' world-class health facility. International intrigue between LeBron James and the Chinese government. The final days of Kobe Bryant, front-row at Barclays Center in Brooklyn. The first days of Covid-19, when the Nets found themselves at the epicenter of a virus—and integral to a comeback of the very culture they had come to define.Hundreds of interviews—with NBA Hall-of-Famers, All-Stars, coaches, owners and power-brokers from across the globe—provide a lasting portrait of an unforgettable time, as sports brought people back together again, like never before.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    Exploring everything from eradicated black history to the inextricable link between class and race, Why I'm No Longer Talking to White People About Race is the essential handbook for anyone who wants to understand race relations in Britain today.We Should All Be Feminists A personal and powerful essay from Chimamanda Ngozi Adichie, the bestselling author of Americana and Half of a Yellow Sun.I would like to ask that we begin to dream about and plan for a different world. A fairer world. A world of happier men and happier women who are truer to themselves. And this is how to start: we must raise our daughters differently. We must also raise our sons differently.Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions A few years ago, Chimamanda Ngozi Adichie received a letter from a dear friend from childhood, asking her how to raise her baby girl as a feminist. Dear Ijeawele is Adichie's letter of response. Here are fifteen invaluable suggestions–compelling, direct, wryly funny, and perceptive–for how to empower a daughter to become a strong, independent woman. From encouraging her to choose a helicopter, and not only a doll, as a toy if she so desires; having open conversations with her about clothes, makeup, and sexuality; debunking the myth that women are somehow biologically arranged to be in the kitchen making dinner, and that men can "allow" women to have full careers, Dear Ijeawele goes right to the heart of sexual politics in the twenty-first century. It will start a new and urgently needed conversation about what it really means to be a woman today.

    In this brand new edition of the popular work, David Coghlan and Teresa Brannick provide an easy-to-follow, hands-on guide to every aspect of conducting an action research project in your own organization.Revised and updated, this Third Edition contains: An expanded discussion on politics and ethics of insider action researchAn expanded chapter on writing an action research dissertation and an action research report More case examples and reflective exercises taken from a wide variety of organizational settings

    Indeed, American students lag behind their peers in other nations, but America remains on the leading edge economically, scientifically, technologically, and militarily. The reason for this paradox, explains Barone in this brilliant essay, is that “from ages six to eighteen Americans live mostly in what I call Soft America—the parts of our country where there is little competition and accountability. But from ages eighteen to thirty Americans live mostly in Hard America—the parts of American life subject to competition and accountability.” While Soft America coddles, Hard America plays for keeps. Educators, for example, protect children from the rigors of testing, ban dodgeball, and promote just about any student who shows up. But most adults quickly figure out that how they do depends on what they produce. Barone sweeps readers along, showing how we came to the current divide—for things weren’t always this way. In fact, no part of our society is all Hard or all Soft, and the boundary between Hard America and Soft America often moves back and forth. Barone also shows where America is headed—or should be headed. We don’t want to subject kindergartners to the rigors of the Marine Corps or leave old people uncared for. But Soft America lives off the productivity, creativity, and competence of Hard America, and we have the luxury of keeping part of our society Soft only if we keep most of it Hard.Hard America, Soft America reveals: • How the American situation is unique: In Europe, schooling is competitive and demanding, but adult life is Soft, with generous welfare benefits, short work hours, long vacations, and state pensions• How the American military has reclaimed the Hard goals and programs it abandoned in the Vietnam era• How Hardness drives America’s economy—an economy that businesses and economists nearly destroyed in the 1970s by spurning competition • How America’s schools have failed because they are bastions of Softness—but how they are finally showing signs of Hardening• The benefits of Softness: How government programs like Social Security were necessary in what was a harsh and unforgiving America• Hard America, Soft America is a stunningly original and provocative work of social commentary from one of this country’s most respected political analysts.From the Hardcover edition.

    Richard Shelton was a young English professor in 1970 when a convict named Charles Schmid—a serial killer dubbed the “Pied Piper of Tucson” in national magazines—shared his brooding verse. But for Shelton, the novelty of meeting a death-row monster became a thirty-year commitment to helping prisoners express themselves. Shelton began organizing creative writing workshops behind bars, and in this gritty memoir he offers up a chronicle of reaching out to forgotten men and women—and of creativity blossoming in a repressive environment. He tells of published students such as Paul Ashley, Greg Forker, Ken Lamberton, and Jimmy Santiago Baca who have made names for themselves through their writing instead of their crimes. Shelton also recounts the bittersweet triumph of seeing work published by men who later met with agonizing deaths, and the despair of seeing the creative strides of inmates broken by politically motivated transfers to private prisons. And his memoir bristles with hard-edged experiences, ranging from inside knowledge of prison breaks to a workshop conducted while a riot raged outside a barricaded door. Reflecting on his decision to tutor Schmid, Shelton sees that the choice “has led me through bloody tragedies and terrible disappointments to a better understanding of what it means to be human.”Crossing the Yard is a rare story of professional fulfillment—and a testament to the transformative power of writing.

    This revised and updated edition covers Shadrake’s arrest, and his ongoing campaign against the death penalty as he prepares for his appeal.Singapore has one of the highest execution rates per capita in the world. Its government claims that only the death penalty can deter drug dealers from using their country as a transport hub—but this hard-hitting investigation reveals disturbing truths about how and when the death penalty is applied.Including in-depth interviews with Darshan Singh—Singapore’s chief executioner for nearly fifty years—and chilling accounts of high-profile cases, including the execution of Australian Nguyen Van Tuong, this is an horrific exposé of the gross abuse of human rights.

    The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.

    His wife, his daughter, job and his cherished home. One man is responsible; Abdul Hamid. When his Old Bailey trial collapses, due to a technicality, Madison takes matters into his own hands. His manner of revenge comes to him in a dream; but how can you track down someone's nearest and dearest? You log in, look closely and let the devastation begin. Madison takes you on his journey from being a middle-class banker to a serial killer, through his own eyes. You will feel his emotions, the hatred and rage, pain and guilt, culminating in his descent into absolute obsession itself. This book will leave you with one fear..... Should I ever log in again? PLEASE NOTE: The early versions of FBK series contained spelling & grammatical errors. These have been edited and corrected. Please take this into consideration when browsing the reviews.The Apple iBook Bestseller (over 800 four & five-star ratings) 50 five and four-star reviews on Amazon UK.·Brilliant book - couldn't put it down·I absolutely loved this book; it was so easy to read and I just could not bear to put it down for more than a few minutes at a time.·If you like thrillers with a real human interest factor then you will love this book.·Brilliant book! So cleverly plotted and a unforgettable read!,·ML Stewart is an amazing writer·Gripping! I couldn't put it down - I found it very well written·Love it. Enough said: I received my kindle as an early birthday present on Saturday and I haven't put it down since. The reason? M.L Stewart.·the best ever: you will not be able to put this book down . I am sad that I dont have another book of this style to read now .·Couldn't put it down fantastic: Well done to the author I say and hurry up and write some more please ;o)·Great Read: could not stop reading this book - on the tube; drying my hair; in bed; watching tv - any chance I got I just had to race to the end!·Gripping read and a well thought plot – recommended: Brilliantly written and a fantastic style!·A Fantastic Read: I was hooked from the start and, like many others, found it difficult to put down.·Excellent read!!!!: really good gripping book.·I could hardly sleep with the story line going through my mind, wondering what was going to happen next. Loved it 10/10·could not put it down: Totally brilliant!·product of a very strange mind....But very compelling.·Cracking good read: It is very well written... it is a very compelling story·The storyline is fast moving and keeps you interested all the way through - well done to the author and I am looking forward to the next story.·Gripping read: This was the first book I downloaded on my new kindle, and I'm sure glad I did. I literally couldnt put the thing down. I was so intrigued to find out what happened next.·Riveting!!!: This is my kind of book. VERY unputdownable.·Wow, very powerful: This book is immensely powerful, due to the detail and the emotions you feel as you read it.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..