The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Created through a "student-tested, faculty-approved" review process with over 150 students and faculty, PSYCH 2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

    In a field as rapidly expanding and diverse as I/O psychology, it's not easy finding a book with just the right balance. Fortunately, Paul Spector's Fourth Edition of Industrial and Organizational Psychology: Research and Practice is up to the job. A balance between cutting-edge topics and core material This Fourth Edition covers both the core material as well as newly emerging topics and cutting-edge findings. Inside, you'll find 125 new references, as well as the latest thinking on team job analysis, drug testing, group problem solving, group diversity, cross-cultural issues in leadership, and more. A balance between research and practice The text's balanced presentation of research and practice equips you with an understanding of the whole field. This balanced approach helps you see the relationship between the science and application of I/O psychology. You'll find detailed summaries of current research, including international studies. In addition, cases introduce you to the wide array of settings and applied work that involve I/O psychologists. A balance between employee performance and well-being I/O psychology isn't just about how the organization can use psychology to improve the efficiency and effectiveness of its workforce; it's also about improving the health of the workforce. This Fourth Edition provides more balance between these two over-arching areas of the field. Connect to online resources from the author's classroom. The author's website features class notes from his I/O psychology course, practice exams, internet exercises, I/O career information, and links to I/O instructor and student resources. Go to www.wiley.com/college/spector for help presenting and studying the material in your textbook, and use these resources to go beyond the text.

    This work presents all the major categories of environmental pollution, with coverage of current topics such as climate change and ozone depletion, risk assessment, indoor air quality, source-reduction and recycling, and groundwater contamination.

    This edition features optional quantitative reasoning boxes, basic equations throughout the book, new end-of-chapter problems, and a consolidated math appendix for professors who want to emphasize quantitative understanding in their course. Key figures have been annotated to guide student interpretation of difficult concepts. New two-page Cosmic Context illustration spreads throughout the book, and at the end of every part, visually tie together key concepts from across chapters and put them in context, driving home main ideas in a meaningful way.

    Author Lauralee Sherwood has streamlined physiological study without dumbing it down by organizing the material around one central human process: homeostasis. In addition to the easy-to-understand text, Sherwood ties physiological study to real world scenarios in fields like pathophysiology and clinical physiology. Plus, it includes PhysioEdge, the most powerful CD-ROM you can get. PhysioEdge2 is packed with tutorials and fast access to answers. And Personal Tutor with SMARTHINKING (access to a live online human physiology tutor) and InfoTrac (an online university library that will save you a trek across campus), HUMAN PHYSIOLOGY: FROM CELLS TO SYSTEMS is the text you need to succeed in physiology class and get ready for health-related careers.

    The twelfth edition provides current, accurate, scientifically based information about a wealth of health and wellness topics and issues. Connect Personal Health is now seamlessly and deeply integrated with Blackboard and Blackboard related course management systems. Connect is an interactive online learning system that provides interactive multimedia-driven activities and assessments, such as interactive quizzes, video activities, health assessments, Internet research activities, online behavior change workbook, a fitness and nutrition log, and a multimedia ebook. Most activities and assessments are auto graded, entered into the grade book, and automatically uploaded to blackboard. This saves you time, holds your students accountable, and allows for seamless Course Management integration. Only one sign-on is needed for access to Blackboard and Connect, the grade book is integrated, and much much more. To address today's students' need for more portable, more relevant classroom tools, we are providing the book in a three-hole punched, loose-leaf version. "Ask your rep for the correct ISBN to also provide each student full access to Connect Plus and the multimedia e-book at no extra charge with each copy of the loose-leaf text."

    It's packed with everything you need to do your best on the test--and move toward your graduate or business school degree.Only ETS can show you exactly what to expect on the test, tell you precisely how the test is scored, and give you hundreds of authentic test questions for practice! That makes this guide your most reliable and accurate source for everything you need to know about the GRE revised General Test.No other guide to the GRE General Test gives you all this: - Four complete, real tests--two in the book and two on CD-ROM - Hundreds of authentic test questions--so you can study with the real thing - In-depth descriptions of the Verbal Reasoning and Quantitative Reasoning measures plus valuable tips for answering each question type- Quantitative Reasoning problem-solving steps and strategies to help you get your best score - Detailed overview of the two types of Analytical Writing essay tasks including scored sample responses and actual raters' comments Everything you need to know about the test, straight from the test makers!

    The text is written in straightforward language and is complemented by extensive clear, full-colour illustrations. Each chapter provides an explanation of the normal structure and functions of the human body and what occurs when disease or illness disrupts the normal processes.Carefully refined, clear and unambiguous textExcellent layout ensures the text and relevant illustrations are close togetherHighly illustrated with clear line diagrams, mostly in colourText uses regular sequences of headings, lists, and bullet points to help with learning and revisionOmits the unnecessary detail which can confuse the student new to the subjectA glossary of common prefixes, suffixes and roots commonly used in anatomy and physiologyAn Appendix containing useful biological values for easy referenceLearning outcomes related to the sections within each chapterAccompanying Colouring and workbook that facilitates structured learning and revision of the material in this bookAccess to an Evolve companion website offering animations, MCQs, a full image bank, an audio pronunciation guide as well as useful web links.- text revised and updated, including one chapter integrating the musculoskeletal system and a new chapter on genetics to reflect the increasing importance of this topic - new and revised artwork/illustrations - enhanced features on the Evolve website for students: -High quality animations -Multiple-choice questions -Web links to supplementary websites -An audio pronunciation guideand for Lecturers: -Image bank: the complete collection of images from the book.

    It contains more than 99% of the world's living space, produces half of its oxygen, plays a critical role in regulating its climate, and supports a remarkably diverse and exquisitely adapted array of life forms, from microscopic viruses, bacteria, and plankton to the largest existing animals. In this unique Very Short Introduction, biologist Philip Mladenov provides a comprehensive overview of marine biology, offering a tour of marine life and marine processes that ranges from the polar oceans to tropical coral reefs, and from shoreline mollusks to deep-sea hydrothermal vents. Mladenov also looks at a number of factors that pose a significant threat to the marine environment and to many of its life forms-threats such as overfishing, coastal development, plastic pollution, oil spills, nutrient pollution, the spread of exotic species, and the emission of climate changing greenhouse gases. Throughout the book he successfully weaves around the principles of marine biology a discussion of the human impacts on the oceans and the threats these pose to our welfare. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    The book has the hallmark features for which Lippincott's Illustrated Reviews volumes are so popular: an outline format, over 600 full-color illustrations, end-of-chapter summaries, review questions, plus an entire section of clinical case studies with full-color illustrations. This edition's medical/clinical focus has been sharpened to provide a high-yield review. Five additional case studies have been included, bringing the total to nineteen. Review questions have been reformatted to comply with USMLE Step 1 style, with clinical vignettes.

    Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

    This book provides the first complete identification guides to the birds of this teeming tropical paradise. It gives descriptions of 820 regional species, illustrated in 88 specially commissioned color plates accompanied by notes detailing distinctive features and habitats. Entries cover nomenclature, plumage, markings, voice, global range, distribution and regional status, habits, and diet. The main text gives practical information on where to find many exotic species, citing major birdwatching locations. Introductory chapters discuss habitats, climate, land-use, and conservation concerns. Professional ornithologists and amateur bird watchers alike will find this the indispensable bird guide for eastern Malaysia and western Indonesia for many years to come. It is also an unrivalled source of information for casual travellers and ecotourists.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

    The Seventh Edition has been updated with stronger coverage of evidence-based practice, including content on how to read, interpret, and critique systematic reviews, which are considered by many to be a cornerstone of evidence-based practice. Also included in the Seventh Edition: a more balanced presentation of medical and social science methods and nomenclature; enhanced coverage of qualitative research; and more!