Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    This accessible book introduces you to landmark studies as well as the cutting-edge research that defines this fascinating field. To help you further experiment with and understand the concepts in the text, you can use COGLAB 2.0: THE ONLINE COGNITIVE PSYCHOLOGY LABORATORY. Available at www.academic.cengage.com, COGLAB contains dozens of classic experiments designed to help you learn about cognitive concepts and how the mind works.

    Now in its fourth edition, the work has been extensively revised, with entirely new artwork, updated examples and new pedagogical features. An interactive CD-ROM with worked examples is included. Alternatively, the material on from the CD-ROM can be down-loaded from a website (see supplements section). Twentieth-century developments such as quantum mechanics are introduced early on, so that students can appreciate their importance and see how they fit into the bigger picture.

     Early studies of the functions of the human brain used a simple method: wait for misfortune to strike-strokes, seizures, infectious diseases, lobotomies, horrendous accidents-and see how the victim coped. In many cases survival was miraculous, and observers could only marvel at the transformations that took place afterward, altering victims' personalities. An injury to one section can leave a person unable to recognize loved ones; some brain trauma can even make you a pathological gambler, pedophile, or liar. But a few scientists realized that these injuries were an opportunity for studying brain function at its extremes. With lucid explanations and incisive wit, Sam Kean explains the brain's secret passageways while recounting forgotten stories of common people whose struggles, resiliency, and deep humanity made modern neuroscience possible.

    The text covers the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, and by supplying attractive figures, numerous photographs and visual aids to reinforce the physics.

    Earl Henslin reveals that to enjoy our lives to the fullest, to become more loving, more Christ-like, we need to become more capable of healing and nourishing our brains. Many problems, long thought of as spiritual in nature--anger, depression, mood swings, anxiety, addictions--are often the result of a "sick" brain that cannot comprehend a good and loving God. "This Is Your Brain on Joy" shares exciting new findings in neuroscience that are spiritually sound, showing us how to care for our brains so we not only more effectively use them to glorify God but also experience His love.

    In other words, by all of us."--Dr. Bernie Siegel, author of Love, Medicine and MiraclesRule One for the neurologist in residence: "You ain't never the same when the air hits your brain." In this fascinating book, Dr. Frank Vertosick brings that fact to life through intimate portraits of patients and unsparing yet gripping descriptions of brain surgery.With insight, humor, and poignancy, Dr. Vertosick chronicles his remarkable evolution from naive young intern to world-class neurosurgeon, where he faced, among other challenges, a six week-old infant with a tumor in her brain, a young man struck down in his prime by paraplegia, and a minister with a .22 caliber bullet lodged in his skull. In candid detail, WHEN THE AIR HITS YOUR BRAIN illuminates both the mysteries of the mind and the realities of the operating room."Riveting."--Publishers Weekly

    This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. It takes a fresh look at the co-evolution of structure and function in the mammalian brain, illustrating how self-emerged oscillatory timing is the brains fundamental organizer of neuronal information. The small world-like connectivity of the cerebral cortex allows for global computation on multiple spatial and temporal scales. The perpetual interactions among the multiple network oscillators keep cortical systems in a highly sensitive metastable state and provide energy-efficient synchronizing mechanisms via weak links.In a sequence of cycles, Gy�rgy Buzs�ki guides the reader from the physics of oscillations through neuronal assembly organization to complex cognitive processing and memory storage. His clear, fluid writing accessible to any reader with some scientific knowledge is supplemented by extensive footnotes and references that make it just as gratifying and instructive a read for the specialist. The coherent view of a single author who has been at the forefront of research in this exciting field, this volume is essential reading for anyone interested in our rapidly evolving understanding of the brain.

    Broks fuses classic cases of neuropsychology with the his own case studies, philosophical debate, and thought provoking riffs and meditations on the nature of neurological impairments and dysfunctions.

    For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world-not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought.

    The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently.

    In this fun and informative guide, her first for puppies, she teaches you how to navigate each stage of a puppy's growth, from the first weeks through adolescence. You'll learn:- puppy-proofing your home- toilet training- building leash-walking and play skills- preventing nipping and excessive barking- caring for your puppy's health- and more!

    **Featured on NPR, Success, Investor Business Daily, Thrive Global, MindBodyGreen, The Chicago Tribune, and more**There's a revolution taking place that most businesses are still unaware of. The understanding of how our brains work has radically shifted, exploding long-held myths about our everyday cognitive performance and fundamentally changing the way we engage and succeed in the workplace.Combining their expertise in both neuropsychology and management consulting, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies for:- Sharpening focus- Achieving the highest performance- Learning and retaining information more efficiently- Improving complex decision-making- Cultivating trust and building strong teamsBased on the authors' popular leadership programs, which have been delivered to tens of thousands of leaders all over the world, this clear, insightful, and engaging book will help both individuals and teams perform at their maximum potential, delivering extraordinary results.**Named a Best Business Book of 2017 by Strategy+Business**

    Discusses the causes, symptoms, and treatment of attention-deficit Disorder (ADD).

    This latest book gives you a precise regimen for self-treatment along with extensive information on other resources now available to you.