A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

    A few years later, Dick expanded to a second location. In 1984, Ed bought the two stores from his father. Today DICK’s Sporting Goods is the largest sporting goods retailer in the country with over 800 locations and close to $9 billion in sales. It’s How We Play the Game tells the absorbing story of a complicated founder and an ambitious son—one who transformed a business by making it more than a business, conceiving it as a force for good in the communities it serves. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and Ed was vocal in sounding the alarm about schools’ underfunding not just of sports but of other extracurriculars, which earned DICK’s even more respect. Ed’s toughest business decision came in the wake of yet another school shooting; this one at Marjory Stoneman Douglas High School in Parkland, Florida, in 2018. The senseless loss of life devastated Ed on many levels and he decided to take action. DICK’s became the first major retailer to pull all semi-automatic weapons from its shelves and raise the age of gun purchase to twenty-one. Despite being a gun owner himself who’d grown up around firearms, Ed’s strategy included destroying the $5 million of assault-style-type rifles then in DICK’s inventory. It was a profit-risking policy that would earn the outrage of some—even threats of harm—but turn Ed into a national hero. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is the insightful story of a man who built one of America's most successful companies by following his heart.

    In Where There's a Will, Stephen M. Silverman shows just how different with a peek at the wills of the richest, most celebrated people of all time, and he provides the intimate scoop on what their heirs had to say about it. Discover what secret pact Clark Gable made in 1942 and took to his grave - only to be exposed when his will was read. Learn why it took more than a year for Liza Minnelli to raise the $37,500 needed to bury the ashes of her mother, Judy Garland, and what treasures were left to the heirs of Babe Ruth, James Dean, John Jacob Astor, Ernest Hemingway, and Ayn Rand once those wills cleared probate. From Marilyn Monroe and Andy Warhol to John Lennon, Jim Morrison, John Steinbeck, Rita Hayworth, and Jack Dempsey, Where There's a Will . . . is an utterly engrossing read sure to captivate tycoons and gossip addicts alike with its fascinating tales of how the other half bequeaths.

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.

    He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

    

    Owens launched the Blexit movement to encourage black voters to leave the Democrat plantation.Today, the mainstream media calls her a white nationalist, even though she is the black granddaughter of a Southern sharecropper. Some conservatives, on the other hand, believe she will one day be President.In this biography, Richard West provides Candace Owens’ life story, showing how she evolved from a victim-mentality liberal to a victor-mentality conservative. She went from being “a girl who started with nothing” to a true American success.

    This book will stay with me the rest of my life. ...I wish this book could be distributed to every church and made required reading." Amazon Reviewer AndreamsCan a gay person change--with the help of Hugh Hefner and Jesus Christ? Few social issues ignite such passion from all sides. For those who see homosexuality as immoral and a sin, the notion of "gay marriage" is intolerable. For those who are gay, being demonized and shamed is simply intolerant. Bryan Christopher's life has been spent straddling this great divide.As a boy raised under the blinding Friday Night Lights of the Bible belt of Texas--from the playground to the pulpit--one message was clear: "queers" deserved to be smeared. And at the dawn of puberty, Bryan knew he was in trouble: he was staring limply at the pages of his dad's Playboy. That's when the hiding began. And in his neck of the woods, it left him with one option: change! "Hiding from Myself: A Memoir" chronicles the author's zealous crusade: from ringing doorbells for Jesus in the Castro of San Francisco to sorting through Hugh Hefner's dirty laundry as a butler at the Playboy Mansion; from the beer-soaked trenches of his UCLA fraternity house to wholehearted immersion into "ex-gay" conversion therapy.With this raw and moving testimony, the author offers healing and a fresh perspective on perhaps the most divisive cultural issue of our time. Bryan's story is not a "gay" story or even an "ex-gay" story; his is a human story--a testament to the innate universal need for love. And the things that can sometimes get in the way...

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!

    

    Building on the concepts taught in the best-selling book Running With Curves, Why You're Not Too Fat to Run and the Skinny on How to Start Today, Jill Angie gives you everything you need to finish your first race—and feel great about it—including a step-by-step training plan that takes into account all the challenges of being an overweight athlete in a size-six world.Where other training plans fail you, this book steps in and gets you to the finish line with ease, bringing out your inner runner girl and showing you that you're capable of so much more than you ever thought possible.This book is for anyone who wants to complete their first 5K. That means you don’t even have to be a runner right now. As long as you can walk for 3 miles, you will be able to do a 5K in two months. I promise. Also, this book is designed to train you to finish that 5K in a way that feels good to you, both mentally and physically. That means you can walk, run, skip, or even disco dance your way across the finish line. Now, if you’ve already done a 5K (or two… or five), this doesn’t mean you won’t get anything out of this book. Just the opposite, in fact. There is a truckload of helpful information here that will help you take your 5K performance to the next level.Praise for Not Your Average 5KJill Angie has created a 5K training plan that not only gets you to the finish line but addresses the #1 reason that many new (and experienced) runners face when taking on new challenges. Mindset. In this easy to follow program, Jill walks you through exactly what to do, when to do it, and how to get rid of self doubt, fear and anxiety known as your "inner mean girl" so that you finish strong, confident, and proud. Whether you struggle with the physical aspects, mental aspects, both or neither, this guide will have you totally prepared on race day. —Steve Carmichael, running coach and host of The RunBuzz podcast, www.RunBuzz.com"Not Your Average 5K is a highly readable and engaging book that will have you BELIEVING you can do a 5K in eight weeks and provides a roadmap with plans to accomplish it. It is authentic, thorough, and motivational from start to finish! We highly recommend this book for anyone wanting to do their first 5K." —Adam Goucher and Tim Catalano of Run The Edge, www.RunTheEdge.com

    I hope it helps you too!