Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

    Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    Robin Dreeke uses his research and years of work in the field of interpersonal relations and behavior to help readers focus on building relationships with others in "It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone". Dreeke has used the techniques listed in "It's Not All About Me" with skilled professionals within the law enforcement community as well as with sales professionals, educators and individuals across the country and world. He knows the information provided will apply to business professionals of all sectors, those just entering the workforce and those leading companies. "It's Not All About Me" offers readers a look into the human mind, explaining how it really works. From reading body language to massaging egos in order to learn more information, Dreeke provides techniques he's tested and mastered when it comes to building rapport with others. In some aspects, Dreeke's "It's Not All About Me" is about the individual and his wants, goals, desires and dreams. The 10 techniques covered in this guide will help readers achieve their goals by treating others well and placing communal wants and needs above individual ones. Dreeke believes the short and simple nature of his guide to building rapport makes the points easy to understand and adapt to one's life. ** Warning, the content of this book is so effective that the reader should think carefully about how it is used. Dreeke does not endorse or condone the malicious use of these skills. **

    Our twenties are filled with confusion, terrible jobs, anticipation, disappointment, cubicles, break-ups, transition, quarter-life crisis, loneliness, post-college what the heck, moderate success sandwiched in-between complete failure, and we need a worn, weathered guide stashed somewhere close by to help shed some light on this defining decade.This is that book.Expanded from the blog post, "21 Secrets for Your 20s" that spread like Internet wildfire with nearly a million readers in 190 countries, 101 Secrets for Your Twenties will encourage, inspire, prompt a plethora of LOLs, and kick-start your life forward with its witty, honest, and hilarious wisdom-stuffed-pearls to help you rock life in your twenties."Wow, may I just say how freakishly applicable these "secrets" are to my life in my 20s?"@ABsport19"I haven't laughed all day, until I read this. Hysterical & brilliant truth...So thankful for @PaulAngone"@kenin312"Probably some of the best pieces of advice for 20-somethings ever. I especially love 5Flol"@Emilyann54"I wish I had this list when I was in my 20s...I hope more people in their 20s, feeling all alone can read this."Reader, AllGroanUp.com

    And now it's even better. The current edition has chapters on influencing others, culture and gender, and interviewing. The chapter on listening now includes reciprocal listening for couples. Fair fighting has been rewritten to reflect recent research on anger management. Messages is an indispensable guide for anyone who wants to communicate more effectively. We highly recommended it for therapists who wish to provide a structured training program for their clients in specific communication skills.

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    The book has special interest for aspiring writers, students of literature and language, and anyone who finds joy in reading and writing.". . . Artful Sentences: Syntax as Style, generally recognized as the best study of sentence style." Brooks Landon, University of Iowa, in Building Useful Sentences, page 122.

    Viola Spolin's improvisational techniques changed the very nature and practice of modern theater. The first two editions of Improvisation for the Theater sold more than 100,000 copies and inspired actors, directors, teachers, and writers in theater, television, film. These techniques have also influenced the fields of education, mental health, social work, and psychology.

    Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:*Distinguish between words that are “pearls” and words that are “potatoes”* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.

    You've landed the job. Now you want to make a good impression, express yourself, excel. Unsure of how to proceed? Aspire to a class greater than the one you were born to? Time to put aside your objections to blatant cries for help. In "How to Be Useful", Megan Hustad dismantles the myths of getting ahead and helps you navigate the choppy waters of office life. Drawing on the experiences of twenty- and thirtysomethings (herself included) as well as fictional strivers from "The House of Mirth", "The Apprentice", and everywhere in between, she shows us where things tend to go wrong in our pursuit of the great american dream. Then she culls the best advice from a century's worth of success literature (the books you'd be too embarrassed to read yourself) to show how work and even the idea of professional climbing can be artfully reimagined. The result is both surprising and provocative. There's Andrew Carnegie on why just being yourself on the job is a terrible idea; Emily Post on the importance of asking questions; Napoleon Hill on why its okay to use people (and how to do it properly); Helen Gurley Brown on thriving in the midst of corporate dysfunction; and Stephen Covey on why you shouldn't always stand up for yourself. Proving once and for all that working hard and being smart arent nearly enough to get ahead these days, Hustad provides dozens of solutions for corporate indignities that have stood the test of time. Humorous yet wise, ironic yet indispensable, "How to Be Useful" overturns everything you thought you knew about moving up in the world.

    Brande believed passionately that although people have varying amounts of talent, anyone can write. It's just a question of finding the "writer's magic"--a degree of which is in us all. She also insists that writing can be both taught and learned. So she is enraged by the pessimistic authors of so many writing books who rejoice in trying to put off the aspiring writer by constantly stressing how difficult it all is.With close reference to the great writers of her day--Wolfe, Forster, Wharton and so on--Brande gives practical but inspirational advice about finding the right time of day to write and being very self disciplined about it--"You have decided to write at four o'clock, and at four o'clock you must write." She's strong on confidence building and there's a lot about cheating your unconscious which will constantly try to stop you writing by coming up with excuses. Then there are exercises to help you get into the right frame of mind and to build up writing stamina. She also shows how to harness the unconscious, how to fall into the "artistic coma," then how to re-emerge and be your own critic.This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational and charming approach to writing, it fulfills on finding "the writer's magic."

    The addition of Angela Eaton of Texas Tech University brings a fresh tone to her updates of content and pedagogy while retaining the authoritative voice of Carolyn Rude. Some of the text's changes include an update to Chapter 6, "Electronic Editing," and examples about editing Web sites are found throughout the text to support the increased role of online resources in every aspect of communication.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.