A Pattern Language: Towns, Buildings, Construction


Christopher W. Alexander - 1977
    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

Shut Up and Listen!: Hard Business Truths that Will Help You Succeed


Tilman Fertitta - 2019
    When you put this book down, you’ll know what you’re doing right and what you’re doing wrong to operate your business, and if you’re just getting started, it will help set you up for success.Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with over $4 billion in revenue, including hundreds of restaurants (Landry’s Seafood, Bubba Gump Shrimp Company, Morton’s Steakhouse, Mastro’s, The Chart House, Rainforest Café, and over forty more restaurant concepts) and five Golden Nugget Casinos. He’s also sole owner of the NBA’s Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.When entrepreneurs appear on Billion Dollar Buyer, the biggest obstacles they often face are ones they don’t suspect: not knowing your numbers, not knowing your strengths and weaknesses, or not being willing to go that extra mile with your customers. Fertitta has seen it all. He knows that what you aren’t paying attention to can either sink your business or become the very things that launch you to the top. As Fertitta says:“You might think you know what you’re doing, but I’m going to show you what you don’t know.”Fertitta shares straight-talk “Tilmanisms” around six key action items that any entrepreneur can adopt today:Be the BullNo Spare CustomersChange, Change, ChangeKnow Your NumbersFollow the 95/5 RuleTake No Out of Your VocabularyA groundbreaking, no-holds-barred book, Shut Up and Listen! offers practical, hard-earned wisdom from one of the most successful business owners in the world.

Design as Art


Bruno Munari - 1966
    Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'International Herald Tribune

The 9 Ways of Working: How to Use the Enneagram to Discover Your Natural Strengths and Work More Effectively


Michael J. Goldberg - 1999
    Each of the Enneagram's nine types has a distinct worldview which determines how they think, what they want, and why they act the way they do. You'll recognize the personality types of the people you work with---colleagues, clients, bosses---as well as your own. And you'll discover the most effective ways to work with these people: The Perfectionist gets things done right---regardless of the consequences. The Helper nurtures others' careers---and demands to be appreciated for it. The Producer works hard to succeed---but can burn out in overwork. The Connoisseur explores his or her creativity and deep feelings---but may get lost in them. The Sage craves data, theories and insight---but may forget the human element The Troubleshooter knows the secrets and who can be trusted---but can get mighty paranoid. The Visionary inspires with brilliant, fun, imaginative ideas---but leaves closure to others. The Top Dog exercises leadership---but may end up as a vengeful bully. The Mediator wants everybody working as a conflict-free team---but may forget his or her own goals.Drawing on twenty-five years of teaching and consulting, Michael Goldberg's rich descriptions catch the "aha!" of each style with insightful anecdotes and real-life stories. He shows how each style is likely to connect with or miss the others, what kind of leadership is right for certain situations, and how each style makes important decisions and gets work done. You'll see the special gifts and talents of each style, their limits and blind spots, and when they will shine and when they will wilt. The 9 Ways of Working is packed with practical tips and cautions for each style and for working with each style.

Do Design: Why beauty is key to everything (Do Books Book 13)


Alan Moore - 2016
    We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire you to: • Improve your creative process • Raise the quality and craft of your work • Consider the experience as much as the product • Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University’s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.

Talking to Humans


Giff Constable - 2014
    This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

The Best American Infographics 2015


Gareth Cook - 2015
    Finding the visual form of data can simplify this deluge into pearls of understanding.” —Kim Rees, Periscopic    The most creative and effective data visualizations from the past year, edited by Brain Pickings creator Maria Popova   The rise of infographics across nearly all print and electronic media—from a graphic illuminating the tweets of the women of Isis to a memorable depiction of the national geography of beer—reveals patterns in our lives and the world in often startling ways. The Best American Infographics 2015 showcases visualizations from the worlds of politics, social issues, health, sports, arts and culture, and more. From an elegant graphic comparison of first sentences in classic novels to a startling illustration of the world’s deadliest animals, “You’ll come away with more than your share of . . . mind-bending moments—and a wide-ranging view of what infographics can do” (Harvard Business Review). “This is what information design does at its best – it gives pause, makes visible the unsuspected yet significant invisibilia of life, and by astonishing us into mobilization, it catapults us toward one of the greatest feats of human courage: the act of changing one’s mind.”—from the Introduction by Maria Popova Guest introducer MARIA POPOVA is the one-woman curation machine behind Brain Pickings, a cross-disciplinary blog showcasing content that makes people smarter. She has more than half a million monthly readers and over 480,000 Twitter followers. Popova is an MIT Futures of Entertainment Fellow and has written for the New York Times, Atlantic, Wired UK, GOOD Magazine, The Huffington Post, and the Nieman Journalism Lab.   Series editor GARETH COOK is a Pulitzer Prize–winning journalist, a contributor to the New York Times Magazine, and the editor of Mind Matters, Scientific American’s neuroscience blog.  He helped invent the Boston Globe’s Sunday Ideas section and served as its editor from 2007 to 2011. His work has also appeared in NewYorker.com, WIRED, Scientific American, and The Best American Science and Nature Writing.

Creative Lettering and Beyond: Inspiring tips, techniques, and ideas for hand lettering your way to beautiful works of art


Gabri Joy Kirkendall - 2014
    After a brief introduction to the various tools and materials, artists and lettering enthusiasts will learn how to master the art of hand lettering and typography through easy-to-follow step-by-step projects, prompts, and exercises. From the basic shape and form of letters to cursive script, spacing, and alignment, artists will discover how to transform simple words, phrases, and quotes into beautiful works of hand-lettered art. The interactive format and step-by-step process offers inspirational instruction for a wide variety of fun projects and gift ideas, including hand-rendered phrases on paper and digitally enhanced note cards. Artists will also discover how to apply lettering to linen, coffee mugs, calendars, and more. Numerous practice pages and interactive prompts throughout the book invite readers to put their newfound lettering skills to use, as well as work out their artistic ideas. Covering a variety of styles and types of lettered art, including calligraphy, illustration, chalk lettering, and more, artists will find a plethora of exercises and tips to help them develop their own unique lettering style.

Even a Geek Can Speak: Low-Tech Presentation Skills for High-Tech People


Joey Asher - 2001
    But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade. Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

The Principles of Beautiful Web Design


Jason Beaird - 2007
    A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.Editorial Reviews"The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org"Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon"Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org"This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update"His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat

Corporate Rebels: Make Work More Fun


JOOST MINNAAR - 2020
    They quit frustrating corporate jobs to visit the world’s most inspiring companies. While checking off their renowned Bucket List, they share what they have learned so far.This book is for people who know workplaces could, and should, be better. Whether you’re in the leadership team, a rebel who has been suppressed by corporate dogma or a manager who is trapped in the broken system: this book is for you!

All for the Union: The Civil War Diary & Letters of Elisha Hunt Rhodes


Robert Hunt Rhodes - 1991
    Anyone who heard these diaries excerpted on the PBS-TV series The Civil War will recognize his accounts of those campaigns, which remain outstanding for their clarity and detail. Most of all, Rhodes's words reveal the motivation of a common Yankee foot soldier, an otherwise ordinary young man who endured the rigors of combat and exhausting marches, short rations, fear, and homesickness for a salary of $13 a month and the satisfaction of giving "all for the union."

Where Wizards Stay Up Late: The Origins of the Internet


Katie Hafner - 1996
    Today, twenty million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960's, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices. With Defense Department funds, he and a band of visionary computer whizzes began work on a nationwide, interlocking network of computers. Taking readers behind the scenes, Where Wizards Stay Up Late captures the hard work, genius, and happy accidents of their daring, stunningly successful venture.

How I Rescued My Brain: A Psychologist's Remarkable Recovery from Stroke and Trauma


David Roland - 2014
    Beautifully demonstrates that healing is more than the absence of injury. There is hope for everyone affected by stroke: recovery is possible.’KATE RICHARDS, AUTHOR OF 'MADNESS: A MEMOIR'As a psychologist specialising in court assessments, David Roland often saw the toughest, most heartbreaking cases. The emotional trauma had begun to take its toll — and then the global financial crisis hit, leaving his family facing financial ruin.So when he found himself in a local emergency ward with little idea of where he was or how he got there, doctors wondered if he had had a nervous breakdown — if the strain of treating individuals with mental-health problems had become too much. Eventually they discovered the truth: David had suffered a stroke, which had resulted in brain injury. He faced two choices: give up or get his brain working again.Drawing on the principles of neuroplasticity, David set about re-wiring his brain. Embarking on a search that brought him into contact with doctors, neuroscientists, yoga teachers, musicians, and a Buddhist nun, he found the tools to restore his sense of self: psychotherapy, exercise, music, mindfulness, and meditation.How I Rescued My Brain is the story of David’s neurological difficulties and his remarkable cognitive recovery. It is also an account of a journey to emotional health and wellbeing. In the tradition of Marc Lewis’s Memoirs of an Addicted Brain and Jill Bolte Taylor’s My Stroke of Insight, this is an amazing tale of one man’s resilience, and his determination to overcome one of the most frightening situations imaginable — the fear that he had lost his mind, and might not get it back.

The Creative Curve: How to Develop the Right Idea at the Right Time


Allen Gannett - 2018
      We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.