The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Widely accepted as the authoritative text and reference on electronic circuit design, both analog and digital, this book revolutionized the teaching of electronics by emphasizing the methods actually used by circuit designers -- a combination of some basic laws, rules of thumb, and a large bag of tricks. The result is a largely nonmathematical treatment that encourages circuit intuition, brainstorming, and simplified calculations of circuit values and performance. The new Art of Electronics retains the feeling of informality and easy access that helped make the first edition so successful and popular. It is an ideal first textbook on electronics for scientists and engineers and an indispensable reference for anyone, professional or amateur, who works with electronic circuits.

     -Byte, September 1995 I can't begin to tell you how many pleasurable hours of study and recreation they have afforded me! I have pored over them in cars, restaurants, at work, at home... and even at a Little League game when my son wasn't in the line-up. -Charles Long If you think you're a really good programmer... read [Knuth's] Art of Computer Programming... You should definitely send me a resume if you can read the whole thing. -Bill Gates It's always a pleasure when a problem is hard enough that you have to get the Knuths off the shelf. I find that merely opening one has a very useful terrorizing effect on computers. -Jonathan Laventhol This first volume in the series begins with basic programming concepts and techniques, then focuses more particularly on information structures-the representation of information inside a computer, the structural relationships between data elements and how to deal with them efficiently. Elementary applications are given to simulation, numerical methods, symbolic computing, software and system design. Dozens of simple and important algorithms and techniques have been added to those of the previous edition. The section on mathematical preliminaries has been extensively revised to match present trends in research. Ebook (PDF version) produced by Mathematical Sciences Publishers (MSP), http: //msp.org

    Gödel received public recognition of his work in 1951 when he was awarded the first Albert Einstein Award for achievement in the natural sciences--perhaps the highest award of its kind in the United States. The award committee described his work in mathematical logic as "one of the greatest contributions to the sciences in recent times."However, few mathematicians of the time were equipped to understand the young scholar's complex proof. Ernest Nagel and James Newman provide a readable and accessible explanation to both scholars and non-specialists of the main ideas and broad implications of Gödel's discovery. It offers every educated person with a taste for logic and philosophy the chance to understand a previously difficult and inaccessible subject.New York University Press is proud to publish this special edition of one of its bestselling books. With a new introduction by Douglas R. Hofstadter, this book will appeal students, scholars, and professionals in the fields of mathematics, computer science, logic and philosophy, and science.

    The text offers a flexible organization, enabling instructors to adapt the book to their particular courses. The book is both complete and careful, and it continues to maintain its emphasis on algorithms and applications. Excellent exercise sets allow students to perfect skills as they practice. This new edition continues to feature numerous computer science applications-making this the ideal text for preparing students for advanced study.

    In Gravity, he takes an enlightening look at three of the towering figures of science who unlocked many of the mysteries behind the laws of physics: Galileo, the first to take a close look at the process of free and restricted fall; Newton, originator of the concept of gravity as a universal force; and Einstein, who proposed that gravity is no more than the curvature of the four-dimensional space-time continuum.Graced with the author's own drawings, both technical and fanciful, this remarkably reader-friendly book focuses particularly on Newton, who developed the mathematical system known today as the differential and integral calculus. Readers averse to equations can skip the discussion of the elementary principles of calculus and still achieve a highly satisfactory grasp of a fascinating subject.Starting with a chapter on Galileo’s pioneering work, this volume devotes six chapters to Newton's ideas and other subsequent developments and one chapter to Einstein, with a concluding chapter on post-Einsteinian speculations concerning the relationship between gravity and other physical phenomena, such as electromagnetic fields.

    This book teaches you how to conduct examinations by explaining what digital forensics is, the methodologies used, key technical concepts and the tools needed to perform examinations. Details on digital forensics for computers, networks, cell phones, GPS, the cloud, and Internet are discussed. Readers will also learn how to collect evidence, document the scene, and recover deleted data. This is the only resource your students need to get a jump-start into digital forensics investigations.This book is organized into 11 chapters. After an introduction to the basics of digital forensics, the book proceeds with a discussion of key technical concepts. Succeeding chapters cover labs and tools; collecting evidence; Windows system artifacts; anti-forensics; Internet and email; network forensics; and mobile device forensics. The book concludes by outlining challenges and concerns associated with digital forensics. PowerPoint lecture slides are also available.This book will be a valuable resource for entry-level digital forensics professionals as well as those in complimentary fields including law enforcement, legal, and general information security.

    An impassioned critique of K 12 mathematics education, it outlined how we shortchange students by introducing them to math the wrong way. Here Lockhart offers the positive side of the math education story by showing us how math should be done. "Measurement "offers a permanent solution to math phobia by introducing us to mathematics as an artful way of thinking and living.In conversational prose that conveys his passion for the subject, Lockhart makes mathematics accessible without oversimplifying. He makes no more attempt to hide the challenge of mathematics than he does to shield us from its beautiful intensity. Favoring plain English and pictures over jargon and formulas, he succeeds in making complex ideas about the mathematics of shape and motion intuitive and graspable. His elegant discussion of mathematical reasoning and themes in classical geometry offers proof of his conviction that mathematics illuminates art as much as science.Lockhart leads us into a universe where beautiful designs and patterns float through our minds and do surprising, miraculous things. As we turn our thoughts to symmetry, circles, cylinders, and cones, we begin to see that almost anyone can do the math in a way that brings emotional and aesthetic rewards. "Measurement" is an invitation to summon curiosity, courage, and creativity in order to experience firsthand the playful excitement of mathematical work."

    It has been widely praised by a generation of users for its solid and effective pedagogy that addresses the needs of a broad range of teaching and learning styles and environments. Each title is just one component in a comprehensive calculus course program that carefully integrates and coordinates print, media, and technology products for successful teaching and learning.

    The selections range from his earliest days as a theoretical physicist to his death in 1955; from such subjects as relativity, nuclear war or peace, and religion and science, to human rights, economics, and government.

    Inspired by Einstein, Coltrane put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander follows suit, using jazz to answer physics' most vexing questions about the past and future of the universe. Following the great minds that first drew the links between music and physics-a list including Pythagoras, Kepler, Newton, Einstein, and Rakim-The Jazz of Physics reveals that the ancient poetic idea of the Music of the Spheres," taken seriously, clarifies confounding issues in physics. The Jazz of Physics will fascinate and inspire anyone interested in the mysteries of our universe, music, and life itself.

    Assuming the reader has little prior knowledge of the subject its importance, the principles of the techniques used and their applications are all carefully laid out, with over 250 clearly presented two-colour illustrations. In addition to a number of informative changes to the text throughout the book, the final four chapters have been significantly updated and extended to reflect the striking advances made in recent years in the applications of gene cloning and DNA analysis in biotechnology: Extended chapter on agriculture including new material on glyphosate resistant plantsNew section on the uses of gene cloning and PCR in archaeologyCoverage of ethical concerns relating to pharming, gene therapy and GM crops Gene Cloning and DNA Analysis remains an essential introductory text to a wide range of biological sciences students; including genetics and genomics, molecular biology, biochemistry, immunology and applied biology. It is also a perfect introductory text for any professional needing to learn the basics of the subject. All libraries in universities where medical, life and biological sciences are studied and taught should have copies available on their shelves. View the Gene Cloning and DNA Analysis webpage at www.blackwellpublishing.com/genecloning

    This class-tested and successful textbook synthesizes the established facts of immunology into a comprehensible, coherent, and up-to-date account of how the immune system works, rather than presenting immunology as a chronology of experiments and discoveries. Emphasizing the human immune system the text has been designed to break down the barriers which often divide basic and clinical immunology. The reader-friendly text, section and chapter summaries, and full-color illustrations make the book accessible and easily understandable to students. The Immune System is adapted from Immunobiology by Janeway, Travers & Walport.

    There are no complicated physics lessons here. Rather, conceived in the “take dead aim” spirit of Harvey Penick’s classic instructional on golf, The Little Red Book of Fly Fishing offers a simple, digestible primer on the basic elements of fly fishing: the cast, presentation, reading water, and selecting flies. The Table of Contents includes:Part One: The Cast: 45 Tips to Help You Cast Straighter, Longer, and More AccuratelyPart Two: Presentation: 60 Tips to Help you Place and Drift Your Flies So that Trout Will Want to Eat ThemPart Three: Reading Water: 37 Tips to Help You Find Trout in a Rive and Effectively Cast to themPart Four: 43 Tips to Help You Select, Rig, and Fish the Right Fly at the Right Time in the Right WayPart Five: Miscellaneous: 65 Tips on Fighting Fish, Wading, Choosing Ger, and Everything Else That MattersIn the end, this collection of 240 tips is one of the most insightful, plainly spoken, and entertaining works on this sport—one that will serve both novices and experts alike in helping them reflect and hone-in their approaches to fly fishing.

    Unfortunately, the subject has gained a notorious reputation for difficulty, with forbidding looking mathematics and a peculiar diagrammatic language described in an array of unforgiving, weighty textbooks aimed firmly at aspiring professionals. However, quantum field theory is too important, too beautiful, and too engaging to be restricted to the professionals. This book on quantum field theory is designed to be different. It is written by experimental physicists and aims to provide the interested amateur with a bridge from undergraduate physics to quantum field theory. The imagined reader is a gifted amateur, possessing a curious and adaptable mind, looking to be told an entertaining and intellectually stimulating story, but who will not feel patronised if a few mathematical niceties are spelled out in detail. Using numerous worked examples, diagrams, and careful physically motivated explanations, this book will smooth the path towards understanding the radically different and revolutionary view of the physical world that quantum field theory provides, and which all physicists should have the opportunity to experience.To request a copy of the Solutions Manual, visit http: //global.oup.com/uk/academic/physics/ad....