Book picks similar to
Media Psychology 101 by Christopher J. Ferguson


psychology-human-services
critical-thinking
cpd
information-literacy

Poem Collection - 1000+ Greatest Poems of All Time (Illustrated)


George Chityil - 2013
    Don't lose more time searching for the perfect poems or readings - I've already done all the hard work to save you the trouble. This book combines several well known anthologies and brings you well over 1000 poems since 1250. The original anthologies used as a source are: 1919 Arthur Quiller-Couch, The Oxford Book of English Verse, and 1917 The New Poetry - An Anthology - Edited by Harriet Monroe and Alice Corbin Henderson.

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff: Tap Online Social Networks to Build ... Reach More People, and Sell More Stuff


Clara Shih - 2009
    This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” —David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnershipwith Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era. Join the conversation—www.thefacebookera.com. Fan the book—www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends—and talking about your brands. They’re learning about your business—and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge—helping you get ahead of the curve and ahead of the competition, too.  Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes, in all industries—and business functions ranging from marketing to operations By Clara Shih, creator of Faceconnector, the first business application on Facebook Learn how to… Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on it Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives

Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists


Joel Best - 1998
    But all too often, these numbers are wrong. This book is a lively guide to spotting bad statistics and learning to think critically about these influential numbers. Damned Lies and Statistics is essential reading for everyone who reads or listens to the news, for students, and for anyone who relies on statistical information to understand social problems.Joel Best bases his discussion on a wide assortment of intriguing contemporary issues that have garnered much recent media attention, including abortion, cyberporn, homelessness, the Million Man March, teen suicide, the U.S. census, and much more. Using examples from the New York Times, the Washington Post, and other major newspapers and television programs, he unravels many fascinating examples of the use, misuse, and abuse of statistical information.In this book Best shows us exactly how and why bad statistics emerge, spread, and come to shape policy debates. He recommends specific ways to detect bad statistics, and shows how to think more critically about "stat wars," or disputes over social statistics among various experts. Understanding this book does not require sophisticated mathematical knowledge; Best discusses the most basic and most easily understood forms of statistics, such as percentages, averages, and rates.This accessible book provides an alternative to either naively accepting the statistics we hear or cynically assuming that all numbers are meaningless. It shows how anyone can become a more intelligent, critical, and empowered consumer of the statistics that inundate both the social sciences and our media-saturated lives.

Standing For Something More: The Excommunication of Lyndon Lamborn


Lyndon Lamborn - 2009
    After a highly publicized and controversial exit from Mormonism, Lamborn intertwines the story of his awakening with psychological aspects of religious belief.

The Naked Presenter: Delivering Powerful Presentations with or Without Slides


Garr Reynolds - 2010
    If "slideware" is used, the slides never steal the show or rise above serving a strong but simple supportive role. The ideas in the presentation may or may not be radical, earth shattering, or new, but there is freshness to the approach and content that makes a lasting impression.In this invaluable resource from the author for the best-selling books Presentation Zen and Presentation Zen Design, you will discover how to get to the core of your message and deliver presentations that are as natural as they are memorable. Whether you are just in the planning stages or need advice for a talk that begins in an hour, you'll find wisdom in The Naked Presenter that you can use to connect deeply with your audience and deliver a great presentation.

Spent: Sex, Evolution, and Consumer Behavior


Geoffrey Miller - 2009
    In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Living with Complexity


Donald A. Norman - 2010
    In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It's not complexity that's the problem, it's bad design. Bad design complicates things unnecessarily and confuses us. Good design can tame complexity.Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. But we too have to do our part: we have to take the time to learn the structure and practice the skills. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools.Complexity is good. Simplicity is misleading. The good life is complex, rich, and rewarding—but only if it is understandable, sensible, and meaningful.

Social Media Marketing: An Hour a Day


Dave Evans - 2008
    Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Smoking Typewriters: The Sixties Underground Press and the Rise of Alternative Media in America


John McMillian - 2011
    Following the lead of papers like the Los Angeles Free Press, the East Village Other, and the Berkeley Barb, young people across the country launched hundreds of mimeographed pamphlets and flyers, small press magazines, and underground newspapers. New, cheaper printing technologies democratized the publishing process and by the decade's end the combined circulation of underground papers stretched into the millions. Though not technically illegal, these papers were often genuinely subversive, and many of those who produced and sold them-on street-corners, at poetry readings, gallery openings, and coffeehouses-became targets of harassment from local and federal authorities. With writers who actively participated in the events they described, underground newspapers captured the zeitgeist of the '60s, speaking directly to their readers, and reflecting and magnifying the spirit of cultural and political protest. McMillian pays special attention to the ways underground newspapers fostered a sense of community and played a vital role in shaping the New Left's highly democratic movement culture.Deeply researched and eloquently written, Smoking Typewriters captures all the youthful idealism and vibrant tumult of the 1960s as it delivers a brilliant reappraisal of the origins and development of the New Left rebellion.

Closing the Reading Gap


Alex Quigley - 2020
    But despite universal acceptance of reading's vital importance, the reading gap in our classroom remains, and it is linked to an array of factors, such as parental wealth, education and book ownership, as well as classroom practice. To close this gap, we need to ensure that every teacher has the knowledge and skill to teach reading with confidence.In Closing the Reading Gap, Alex Quigley explores the intriguing history and science of reading, synthesising the debates and presenting a wealth of usable evidence about how children develop most efficiently as successful readers. Offering practical strategies for teachers at every phase of their teaching career, as well as tackling issues such as dyslexia and the role of technology, the book helps teachers to be an expert in how pupils 'learn to read' as well as how they 'read to learn' and explores how reading is vital for unlocking a challenging academic curriculum for every student.With a focus on nurturing pupils' will and skill to read for pleasure and purpose, this essential volume provides practical solutions to help all teachers create a rich reading culture that will enable every student to thrive in school and far beyond the school gates.

God Needs To Go: Why Christian Beliefs Fail


J.D. Brucker - 2012
    It brings comfort, purpose, and sense of pride. These feelings mean so much to the Christian. But are these feelings justified? Do Christians have good reason to trust the truth of their beliefs? Author J. D. Brucker brings forth a short collection of arguments against Christian beliefs, exposing the falsehoods of the faith so many all around the world cherish.

How to teach English literature: Overcoming cultural poverty


Jennifer Webb - 2019
    

Extreme Gardening: How to Grow Organic in the Hostile Deserts


Dave Owens - 2000
    Written by Arizona t.v. gardening guru, the "Garden Guy," David Owens covers topics including watering, design, tools, schedules, fertilizing, companion planting, and soils.

A Textbook of Organic Chemistry for JEE Main & Advanced and Other Engineering Entrance Examinations


R.K. Gupta - 2013
    •Sample examples are given after topic for subject understanding. •Each chapter included “Topical Tests” to test the ability. •Important facts in the text have been highlighted in two colors. •“Additional solved examples” are provided at the end of the chapter. •Chapter Proficiency Test are covered given at the end of each chapter includes objective questions with multiple choice, previous years’ questions, single integer answer type, etc. •Hints & Solutions are provided at the end of every chapter with suitable figures, chemical reactions and formulas for understanding the chapter well.

Dialogue: The Art of Thinking Together


William Isaacs - 1999
    Reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.