and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    Here you will find information on planning and organizing a campaign; how to run as an independent candidate; the various roles of people in your compaign; campaign procedures and techniques; and how to use computers, the internet, and emails to both manipulate and disseminate data. The book also offers useful advice on issues from financial reporting to developing a campaign theme and strategy, how to win "one precinct at a time," and even offers tips on such fundamental tasks as the creation and placement of yardsigns and billboards. New to the third edition is a CD containing forms and data that will be the "starter kit" for your campaign: as sample campaign plan; and initial planning worksheet; a week-by-week campaign planning form; a nominating petition worksheet; a sample volunteer card; a directory of state elections officers and state codes; and instructions on how to work with databases.

    Following a tradition of self-improvement as old as the Republic, the “nontraditional” college student is becoming the norm. Back to School is the first book to look at the schools that serve a growing population of “second-chancers,” exploring what higher education—in the fullest sense of the term—can offer our rapidly changing society and why it is so critical to support the institutions that make it possible for millions of Americans to better their lot in life.In the anecdotal style of his bestselling Possible Lives, Rose crafts rich and moving vignettes of people in tough circumstances who find their way; who get a second . . . or third . . . or even fourth chance; and who, in a surprising number of cases, reinvent themselves as educated, engaged citizens. Rose reminds us that our nation’s economic and civic future rests heavily on the health of the institutions that serve millions of everyday people—not simply the top twenty universities in U.S. News and World Report—and paints a vivid picture of the community colleges and adult education programs that give so many a shot at reaching their aspirations.

    Are you a mindless muncher who snacks all day, a dinner lover who enjoys one big meal a day, or maybe a volume eater who always wants to sit down with a huge plate of food at every meal? No matter what your eating habits, The Portion Teller offers a personalized eating plan that is right for you. Instead of giving up the foods you love, learn to smartsize them with the help of one of the country’s leading nutritionists.Would you ever consider going to the kitchen in the morning and grabbing five slices of bread for breakfast? No? Just one bagel or perhaps a bran muffin is more like it, right? Well, think again. Your morning bagel or muffin is probably equivalent to eating five slices of bread, maybe more. That’s most of your grain servings for the day. And, that steak you ate last night? For all the calories and protein you consumed, you might as well have eaten 18 eggs. More than double the amount of protein you need in a day. Surprised at just how much you are eating? Dr. Lisa Young isn’t. She has been studying how Americans eat for more than a decade, and what she found is astonishing. Portion sizes have subtly and steadily increased over the past thirty years and are now two to five times larger than they were in the past. Even the average dinner plate has grown several inches to accommodate more food. The portions we’re served are getting bigger and we keep eating. The end result? That’s right. Americans are getting fatter. So what should you do about it? You may think that counting calories, fat grams, or even eliminating entire food groups such as grains is the way to keep this trend toward colossal cuisine from making you fat. The problem is, you don’t know how many calories, fat, and carbs are in your favorite foods. No one does, not even the experts. When nutritionists were shown several restaurant meals in a survey, not one person was able to accurately guess the calorie or fat content of the meals.In The Portion Teller, you’ll develop portion-size awareness and learn how to lose weight without weighing food or counting calories. Using simple visuals such as a deck of cards, a yo-yo, a baseball, and even your own hand, you’ll find out what a serving size is supposed to look like and how many servings you can eat per day from each food group. The visuals are easy to use: If your piece of salmon at dinner is about the size of three decks of cards, you’ve eaten all your meat and fish servings for the day.

    ROBOT, SCANDAL and MAD MEN. Story Maps: TV Drama offers the first beat sheet for television screenwriters ("Save the Cat" for TV). This is the structural template that aspiring and professional TV writers have been looking for. A clear, practical, step-by-step method to write a pilot that adheres to Hollywood standards. How to write a TV pilot has never been easier. Writing a pilot begins here. This book first introduces you to the key formats, genres and terminology of modern TV shows, then details the major signpost beats of a teleplay and the crucial characteristics that must be present in each act, using specific examples from our new "Golden Age of Television." Story Maps: TV Drama has been endorsed by many INDUSTRY PROFESSIONALS in Hollywood, including: "Story Maps: TV Drama is a handy, practical guide that walks writers through the process of creating a compelling TV drama. Using examples from some of the most respected shows on television, writers will learn to master the form from outline to Fade Out. I wish I'd had this book when I was first starting out!" — Hilary Weisman Graham, Writer, Bones (Fox), Orange is the New Black (Netflix) “I plan to use Calvisi's process on our upcoming show in development at Starz." — Kirkland Morris, Producer, Tomorrow, Today (STARZ) "An excellent resource.” — M-L Erlbach, Writer, Masters of Sex (Showtime) “This book blows all others out of the water! There’s no other TV writing book that offers this level of detail when it comes to how to structure a one-hour television drama pilot.” — Larry Reitzer, Writer, Melissa & Joey, Just Shoot Me!, Ugly Betty “I’ve worked in film and television for years and I can say for certain that there is nothing else like Calvisi’s book anywhere out there. His system is truly unique and breaks TV pilot structure down step-by-step, using very specific examples from some of the great pilots of recent years.” — Fritz Manger, Producer, A Deadly Adoption with Will Ferrell and Kristen Wiig "I've turned to Calvisi for notes on several scripts in the past, and this new book is well-timed as the industry makes a huge shift toward television. This is a fantastic primer in developing a rock-solid one-hour TV pilot. I recommend this book to writers as the foundation in creating excellent story structure.” — Richard J. Bosner, Producer, Fruitvale Station, Other People, The Wannabe "Calvisi has a firm grasp on the nature of the one-hour drama for television. I have little doubt that by following his guidelines and doing your homework, he can lead you to create a great pilot of your own!" — Jenny Frankfurt, Literary Manager, High Street Management “The bottom line is, don’t learn the hard way like I did. Use Dan’s book instead.

    He helped to create a solid Republican south. And he became notorious for turning national politics back into a blood sport, not only using nasty attacks but reveling in his image as the bad boy of Washington. Then, at the age of 39, Atwater was struck by a brain tumor. In thirteen months, cancer ended the most controversial career in modern politics—the charismatic, colorful, and contradictory life of Lee Atwater.Even today Atwater is a fallen leader Republicans love and a rival Democrats love to hate. He was the first political handler as mediagenic as his candidates—certainly the first chairman of the Republican National Committee to record a blues album. His campaigns represent the high-water mark of the GOPs postwar dominance of the presidency, and his techniques set the tone for races across the country. Watching Washington since his death, politicians and pundits still wonder, What if Lee Atwater had lived? Bad Boy reveals how Lee Atwater began his career controlling crowds as jittery class clown, traumatized by the agonizing death of his little brother. In college he discovered the subtle intercourse of policy and public opinion and grew from party animal to party man. Bad Boy details Atwater's political strategies from the grass roots to the national level. Even more ruthless were the behind-the-scenes power games as he crossed paths, and occasionally crossed swords, with nearly every major Republican of the 1980s: Reagan, Bush, Baker, Ailes, Rollins, and many more.In Bad Boy, we also see the faces Atwater tried to spin away. He was a compulsive womanizer, climbing through windows to avoid reporters. He played radical politics but promoted ”big tent” Republicanism. Even his last public moment is controversial. Did Atwater's deathbed words really repudiate entire campaigns, or were they twisted by political enemies and second-hand reporting? Was his repentance sincere or simply one last gasp of press manipulation? Was he responsible for the infamous Willie Horton ads, or was he unfairly blamed by 1988s losers, trying for a moral victory? Is Lee Atwater, a master of spin, now being spun in his grave?In its sudden end, Atwater's remarkable life resembled the rise and fall of a fine political novel. With the probing insights of an expert interviewer and a rare stylistic verve, John Brady tells that whole frantic, fascinating story—the life of the baddest boy in D.C.

    How else can a person stay fascinated throughout a career with just one drink? Compare us to food writers: Over their lives, they'll encounter thousands of ingredients and ways of combining and cooking them. Wine, by contrast, is just fermented grapes. But it engages our primary senses-smell, taste, feel-in a way that is both hedonistic and cerebral. ""That's why I've spent the past several years traipsing around the world, visiting wineries, tasting their offerings, and searching for the world's best cheap wines. The narrative is as familiar as Arthur's quest for the grail and as naive as Dr. Seuss's plaintive search for the affirmative in" Are You My Mother?With her signature conversational style, Natalie MacLean takes you on a whirlwind journey through the world of wine, searching for great taste at a low cost. By turns confessional-with guilty admissions from a penny-pincher who loves simple pleasures-and spirited, "Unquenchable" is informed by MacLean's decade-long career as an award-winning wine writer.In this engaging and enlightening book, MacLean recounts her adventures with the most passionate personalities in some of the most gorgeous, off-beat places in the world-from the crazed vintner who explains his philosophy while speeding down the Autobahn to the Sicilian winemakers you don't want to disappoint with your tasting notes. Yet there's plenty to take away from her inspired recommendations for food pairing to lists of favorite value wines and vintners, plus plenty of pointers that will enhance your own drinking pleasure.

    With great detail and care, Garner explains what legalese is, how it can be simplified, and how far legal writers can go in simplifying it. The topics are alphabetically arranged for ease of reference: simply look up any phrase or grammatical category you're interested in, and you're likely to find the final word on the subject. Shortly after the completion of this massively expanded second edition, the late Charles Alan Wright said: The first edition of this book has been praised around the world as both the most reliable guide to legal usage and the most fascinating to read. The second edition outdoes even its predecessor.

    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

    This book is a powerful and enriching synthesis of the 12-Step recovery programs and the Noble Eightfold Path of Buddhism. It is sure to appeal to anyone touched by addiction, including those looking for new ways to understand and work with the tried-and-true 12-Step system. Tens of millions of Americans suffer from alcoholism and other forms of dependence, and 12 Steps on Buddha's Path offers hope and help for any one of them.Though writing anonymously out of deep respect for 12-Step policies, the author is in fact a well-known professional author, deeply involved in the recovery and meditation communities.

    

    It has been written by physicians & patients for physicians & patients. The book is designed to:- Facilitate a better dialogue between doctor and patient- Be a helpful reference for physicians and others in the clinic or hospital setting- Serve as a core text for the Grand Rounds CME CourseCore chapters are written with patient information on the left and physician information on the right of the book. This layout helps the physician and patient have a more meaningful dialogue. It also helps the patient to prepare well before diagnostic tests and follow up appointments. Academic chapters written by top researchers in ANS disorders and related conditions summarize key findings in recent research.This book is a collaborative effort of many volunteer physicians and patients to speed the time to proper assessment and treatment of patients with dysautonomia at the community level.

    This book presents principles and methods of assessment using a combination of the helpful Ayurvedic and modern techniques.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    Contents:Introduction: The Song of the Soul (1971) essayI Have No Mouth, and I Must Scream (1967)The Discarded (1959)Deeper Than the Darkness (1957)Blind Lightning (1956)All the Sounds of Fear (1962)The Silver Corridor (1956)"Repent, Harlequin!" Said the Ticktockman (1965)Bright Eyes (1965)