Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    But her diplomatic skills were to prove invaluable in her new career. Secrets of a Pet Nanny is a fabulous and very funny collection of tales about the dogs she has looked after, from pedigree puppies to rare Tibetan terriers. Riley is a true dog devotee, but that does not prevent her casting a caustic eye across her charges—and their devoted owners. Part dog memoir, part outsider’s perspective on the eternal relationship between dog-owners and their beloved canines, this is sure to appeal to animal-lovers of all stripes.

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

     Just over a month later they engaged five enemy destroyers and sunk three of them and received no damage themselves in what has been described by tacticians as “near perfect surface actions”. Over the course of the next four months Destroyer Squadron 23, which was nicknamed “The Little Beavers, would continue in the same vein and engage with enemy ships a further twenty-two times, destroying one Japanese cruiser, nine destroyers, one submarine, several smaller ships, and approximately 30 aircraft. “The Captains of Squadron 23 went out looking for trouble; they found it; they sank it; and then they looked for more. When a ship became lost, as some did, she simply headed for the enemy and continued to fight by herself. It is impossible for me to express the proud, paternal feeling I felt for you all during the heat of battle. There are many officers in the United States Navy who probably would have done as well had the opportunity been granted them. There are NO officers in the United States Navy who could have done better.” — Captain Arleigh Burke Ken Jones’ account of this brilliant squadron takes the reader to the heart of the action as he uncovers Arleigh’s tactics and the strategies that were deployed to defeat Japanese ships. He also uncovers what life was like for the men in the squadron as they powered across Pacific Ocean. “While the period covered by this book is relatively short, it was a crucial period in the Pacific War, and the vital part played by Destroyer Squadron 23 under the inspiring leadership of Arleigh Burke was, in a sense, only a beginning, but the vital beginning, of a steady drive forward which gained momentum and power until United States naval forces steamed victoriously into Tokyo Bay.” — Fleet Admiral William Halsey Ken Jones wrote a number of works on World War Two, including the biography Admiral Arleigh. His book Destroyer Squadron 23 was first published in 1959.

    But while the unease is widespread, few outside the profession understand the extent to which the medical system is being distorted. Dr Arun Gadre and Dr Abhay Shukla have gathered evidence from seventy-eight practising doctors, in both the private and public medical sectors, to expose the ways in which vulnerable patients are exploited by a system that promotes unscrupulous medical practices. At a time when the medical sector is growing rapidly, especially in urban areas, with the proliferation of multi-specialty hospitals and the adoption of ever-more sophisticated technologies, rational and ethical medical care is becoming increasingly rare. Honest doctors feel under siege, professional bodies meant to regulate the medical sector fail to do so, and the influence of the powerful pharmaceutical industry becomes even more pervasive.

    Whyte published the findings from his revolutionary Street Life Project in The Social Life of Small Urban Spaces. Both the book and the accompanying film were instantly labeled classics, and launched a mini-revolution in the planning and study of public spaces. They have since become standard texts, and appear on syllabi and reading lists in urban planning, sociology, environmental design, and architecture departments around the world.Project for Public Spaces, which grew out of Holly's Street Life Project and continues his work around the world, has acquired the reprint rights to Social Life, with the intent of making it available to the widest possible audience and ensuring that the Whyte family receive their fair share of Holly's legacy.From the forward: For more than 30 years, Project for Public Spaces has been using observations, surveys, interviews and workshops to study and transform public spaces around the world into community places. Every week we give presentations about why some public spaces work and why others don't, using the techniques, ideas, and memorable phrases from William H. "Holly" Whyte's The Social Life of Small Urban Spaces.Holly Whyte was both our mentor and our friend. Perhaps his most important gift was the ability to show us how to discover for ourselves why some public spaces work and others don't. With the publication of The Social Life of Small Urban Spaces and its companion film in 1980, the world could see that through the basic tools of observation and interviews, we can learn an immense amount about how to make our cities more livable. In doing so, Holly Whyte laid the groundwork for a major movement to change the way public spaces are built and planned. It is our pleasure to offer this important book back to the world it is helping to transform.

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

     This illuminating book shows how to make this scenario an everyday reality. With its foundation in principles introduced in the authors' bestselling Visible Learning for Literacy, this resource delves more deeply into the critical component of self-assessment, revealing the most effective types of assessment and how each can motivate students to higher levels of achievement.

    Explaining the effects of changes in the modern world, and the latest ideas in technology, culture, business and politics, this book demystifies the Internet, decodes cyberspace and guides you through the innovations of the revolution we are all living through.

    

    Enrollments are on the rise, and their resources are often the envy of every other university department. Law professors are among the highest paid and play key roles as public intellectuals, advisers, and government officials. Yet behind the flourishing facade, law schools are failing abjectly. Recent front-page stories have detailed widespread dubious practices, including false reporting of LSAT and GPA scores, misleading placement reports, and the fundamental failure to prepare graduates to enter the profession.Addressing all these problems and more in a ringing critique is renowned legal scholar Brian Z. Tamanaha. Piece by piece, Tamanaha lays out the how and why of the crisis and the likely consequences if the current trend continues. The out-of-pocket cost of obtaining a law degree at many schools now approaches $200,000. The average law school graduate’s debt is around $100,000—the highest it has ever been—while the legal job market is the worst in decades, with the scarce jobs offering starting salaries well below what is needed to handle such a debt load. At the heart of the problem, Tamanaha argues, are the economic demands and competitive pressures on law schools—driven by competition over U.S. News and World Report ranking. When paired with a lack of regulatory oversight, the work environment of professors, the limited information available to prospective students, and loan-based tuition financing, the result is a system that is fundamentally unsustainable.Growing concern with the crisis in legal education has led to high-profile coverage in the Wall Street Journal and the New York Times, and many observers expect it soon will be the focus of congressional scrutiny. Bringing to the table his years of experience from within the legal academy, Tamanaha has provided the perfect resource for assessing what’s wrong with law schools and figuring out how to fix them.

    Sokal's main argument, then and now, is for the centrality of evidence in all matters of public debate. The original article, (included in the book, with new explanatory footnotes), exposed the faulty thinking and outright nonsense of the postmodernist critique of science, which asserts that facts, truth, evidence, even reality itself are all merely social constructs. Today, right wing politicians and industry executives are happily manipulating these basic tenants of postmodernism to obscure the scientific consensus on global warming, biological evolution, second-hand smoke, and a host of other issues. Indeed, Sokal shows that academic leftists have unwittingly abetted right wing ideologies by wrapping themselves in a relativistic fog where any belief is as valid as any other because all claims to truth must be regarded as equally suspect. Sokal's goal, throughout the book, is to expose the dangers in such thinking and to defend a scientific worldview based on respect for evidence, logic, and reasoned argument over wishful thinking, superstition, and demagoguery of any kind.Written with rare lucidity, a lively wit, and a keen appreciation of the real-world consequences of sloppy thinking, Beyond the Hoax is essential reading for anyone concerned with the state of American culture today.

    First published in hardcover under the title "A Theory of Good City Form"

     So many board members—especially of small nonprofits—want to support a nonprofit and readily accept the invitation to join the board. It’s only then that they discover they are in over their heads, with no idea of their expectations and responsibilities. The Little Book of Boards is here to throw that drowning board member a rope. Told with a conversational style, this book will lead you through the basics of being on a board, how meetings work, and what’s expected between meetings. In addition, at the back of the book are several in-depth resources for understanding Roberts Rules of Order, bylaws, committee structures, board leadership, and much more. Perfect for any new board member—or for an entire board that is feeling lost—this book and its common sense approach will serve you every year you are on the board.

    With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals. New features include:Developing an accurate sense of self Understanding the dynamics of change Dealing with negative or ineffective staff membersOne of the nation's leading experts on staff motivation, teacher leadership, and principal effectiveness, Todd Whitaker has written over 20 powerful books for educators of every level. Discover what you can do differently.