In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

    Intentionally kept as a short, readable book to enable job seekers to have an advantage during the interview process.Learn what a real hiring manager is looking for and how to meet their unspoken needs. Recruiter and HR guidance may get you to an interview, but only the actual hiring manager knows WHY some people get hired, and some don't. Don't allow yourself to be put in the "Don't" category.Understand what the person sitting across from you is evaluating and assessing you on - and win the job.

    Human beings judge each other subconsciously in less than three seconds, based on body language alone.Filled with fascinating psychological insights, plus a whole raft of down-to-earth quick-fix tips, The Body Language Bible takes the reader through the minefield of self-marketing and image: how to read it and how to project it. In her inimitable straightforward style, Judi unravels the secrets to interpreting our movements and what we are really saying with our body language, whether consciously or not. She teaches you what we mean with our movements, how to interpret them and then shows you how to get what you want, whether you're doing business, making friends or falling in love. The Body Language Bible is an intriguing read, providing a unique mix of body language and communication psychology (voice and the impact of words).

     Are you stuck playing in lousy cash games versus lousy opponents? Despite your best efforts, do you manage to lose even at the smallest stakes? It’s time to master small stakes cash games with a world-class poker champion as your guide. Jonathan Little has cashed for more than $6.4 million in live poker tournaments. This two-time World Poker Tour champion knows that to make millions on poker’s biggest stage, you have to start small. In fact, he started with only a $50 bankroll. Through his revolutionary approach, you can finally master the skills it takes to win in cash games. By learning how to crush your small stakes opponents, you’ll be prepared to handle bigger challenges -- and bigger cash outs -- that come with larger buy-in cash games. In Strategies for Beating Small Stakes Poker Cash Games, you’ll discover: - Skills that will instantly improve your poker game - How to stop blaming bad luck and learn the real secret to mastering poker - The pitfalls to avoid that will allow you to crush your mistake-prone peers - The reasons pros make the plays they make and how you can adopt their methods - How to win more money from poker, and much, much more! When you learn to think for yourself and adjust your strategy based on specific opponents, you’ll start to turn your game around. As the author of 11 best-selling poker books, Little can show you exactly how to learn these skills and win much more money in the long term. If you like concise, actionable information you can start using right away, then you’ll love Little’s game-changing poker guide. Buy the book to start cashing out today!

    That’s because, autism spectrum disorders are complex and unique to each and every individual.Emma Kendall is diagnosed with an autism spectrum disorder and holds a first-class degree in Autism: Special Education. In addition to this, her qualifications include Counselling, Communication and Personal Skills.Whilst at university, Emma studied and researched the social behaviour which is commonly referred to as autism masking or camouflaging. This required her to interact with and question autistic people to gain a clear understanding of this diverse topic.Emma shares her unique insights and personal experiences describing what autism masking is. She also reveals the intriguing motives for the use of this behaviour. Explaining how autistic people do this and why, and to what extent the mask is relied upon, as well as, uncovering fascinating details concerning the after effects and the long-term impact of autism masking.Emma is the author of Perfectly Autistic and Autistic Christmas!

    These kids often have violent outbursts, steal, engage in outlandish lying, play with feces, and hoard food. They are broken children who too often break even the most loving of caregivers. Many parents of these children feel utterly isolated as family, friends, and professionals minimize their struggles. Reactive Attachment Disorder (RAD) - The Essential Guide for Parents is written by a parent who is in the trenches with you. Keri has lived the journey of raising a son with RAD and has navigated the mental health system for over a decade. This is the resource you’ve been waiting for – you won’t find platitudes or false hopes. What you will find is essential information, practical suggestions, and resource recommendations to provide a way forward. If you desperately need help navigating the difficult RAD journey with your child, this book is for you.

    Robert Bramson's  proven-effective techniques are guaranteed to help  you right the balance and take charge of your  life. Learn how to: Stand up to anyone --  without fighting. Blunt a sniper's  attack. Get a clam to talk. Cut off a  Sherman tank at the pass. Manage  bulldozers. Get stallers off the dime.  Move a complainer into a problem-solving  mode. Learn the six basic steps that allow you to  cope with just about anyone. Reclaim the power  the rightfully belongs to you in any relationship!

    But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken?In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or social glue. Instead, they assert thattrust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Floresdemonstrate how to move from na�ve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on strangers, and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    He explains how to cope with this often disruptive period in a family's life and how to continue feeling close to your teenagers as they grow up and become increasingly independent.

    

    All that’s missing is a child. When Janie, an abandoned six-year-old, turns up at their hospital, Christopher forms an instant connection with her, and he convinces Hannah they should take her home as their own.But Janie is no ordinary child, and her damaged psyche proves to be more than her new parents were expecting. Janie is fiercely devoted to Christopher, but she acts out in increasingly disturbing ways, directing all her rage at Hannah. Unable to bond with Janie, Hannah is drowning under the pressure, and Christopher refuses to see Janie’s true nature.Hannah knows that Janie is manipulating Christopher and isolating him from her, despite Hannah’s attempts to bring them all together. But as Janie’s behavior threatens to tear Christopher and Hannah apart, the truth behind Janie’s past may be enough to push them all over the edge.When She Returned:One woman’s reappearance throws her family into turmoil, exposing dark secrets and the hidden, often devastating truth of family relationships.Kate Bennett vanished from a parking lot eleven years ago, leaving behind her husband and young daughter. When she shows up at a Montana gas station, clutching an infant and screaming for help, investigators believe she may have been abducted by a cult.Kate’s return flips her family’s world upside down—her husband is remarried, and her daughter barely remembers her. Kate herself doesn’t look or act like she did before.While the family tries to help Kate reintegrate into society, they discover truths they’ve been hiding from each other about their own relationships. But they aren’t the only ones with secrets. As the family unravels what happened to Kate, a series of shocking revelations shows that Kate’s return is more sinister than any of them could have imagined.

    

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    Mary reveals the simple steps you can take to help you relate to other people honestly and openly in every area of your life – at work, with your friends and family and in your love life. You will discover that you can be true to yourself and your needs without hurting or diminishing other people.    • What assertiveness is and why it matters   • How to avoid aggression, passivity and manipulation    • Tips for handling tricky situations including put-downs and dealing with bullies    • Mastering assertive body language and communication Packed with practical strategies and exercises, this book will show you how to be confident, assured and proactive – with style.